Find me at https://www.linkedin.com/in/edwindearborn/ How To Survive In Business During a Recession or Depression Social Distancing Proved The Powerful Need for Social Marketing Amazon is going to have a banner year. They were poised to succeed because people could continue to buy during a quarantine. They are hiring massive amounts of new employees and their sales will be climbing for years. This is how we must adapt. We must have new ways to find, engage, and develop new clients in ways that we may have never leveraged fully, or at all. How can we use the power of the internet and social platforms to continue operations and grow our sales? Personally, I started reaching out more on my social channels. I created daily Facebook Live episodes, wrote more articles on LinkedIn about the new economy ahead of us, and posted so much more “micro content” on all my social channels. My engagement exploded. Of course, almost everyone was home. But, I was offering real value and insights. The type that people needed to hear during this time of crises. I became a media outlet. And this is the future for any smart business - YOU MUST BECOME THE MEDIA FOR WHAT YOU SELL AND REPRESENT. There is no branding without branded content. A New Era Will Require New Skill Sets To win in the forthcoming economy, you will have to learn new skills, know-how, systems, and marketing strategies. Those who learn and adapt rapidly, will win. Those who don’t, will BK. The shark has adapted for millions of years. The Dodo Bird is extinct. Regardless of the causes and circumstances, you will either adapt like a shark or you will go extinct like the Dodo. Nature selects out the weak and removes them. Welcome to Earth. For those with the will to survive, who have the Eye of The Tiger, there is a chance. But, those who possess that willpower will not whine or object to how “hard it is” to learn new skills and technologies. I Adapted In 2007 After the economic collapse from the Great Recession, I came to two conclusions: I need to be ready for anything. I need to learn social media and content marketing. In 2007, companies like Facebook, YouTube and Twitter were just emerging. I knew that these offered alternative marketing opportunities for money-strapped businesses and entrepreneurs. Blogging was the new form of journalism. And so I started writing blog posts. I went to work for a web design and internet marketing company in 2007, to learn from those that adapted early and were winning. And I’ve never looked back since. In fact, I have written three books on the subject. Check Amazon and Kindle for two of those titles. As well, I have given hundreds of workshops on these subjects, written hundreds of articles, and have appeared as guests on multiple ... https://www.youtube.com/watch?v=wG3tBSt_66I

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ There are three types of individuals who are in entrepreneurship business. A select few think Big, some think Big enough, and some think small. Here’s a simplification of the three types of business people (and clients) which I have met over my 35 years in business. 1. Achievement Junkies They are never satisfied, regardless of their success. They are always growing their opportunities by recruiting, building happy and competent teams, as well as leveraging BIG THINK promotion. They resent accountants and spouses telling them to “save money.” To them, money is an energy which grows their dreams, not something to save or economize for fear of risk. They manage by systems and by placing competent team members in the right spots to help them accomplish their goals and objectives. They live for high risk and big stakes and more than often, they succeed. They drink a lot of coffee and/or are fitness types. This is 3 percent of the business people I meet. 2. Seekers of Leisure They are relatively successful and prosperous. But, they do not want to work too hard, as this takes away from their free time for family or leisure. They have people doing the work for them in some or many regards. But, they will purposely slow down any marketing, progress, and expansion if it means fully or partially dragging them back into the business, as this means less free time for themselves. They dream of loafing, traveling, and retirement as their highest ambition. They tend to be overweight or out of shape. This is 23% of the people I meet in business. 3. Masters of Doing Their mindset and subsequent op basis: “I must do it all myself”. They refuse to hand off his work to others, consciously or unconsciously. They insist on doing the work themselves. They are quite adverse to any risk. They are typically overworked and underpaid. They complain about not being able to find good help. They tend to suffer from stress related health issues or lack of good rest. This is 75% of the people I meet in business. ... https://www.youtube.com/watch?v=QxyDEtFR5mQ