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Creating Digital Content: Content Planning & Ideation
Buy my book today! http://bit.ly/bestbrandingbook
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Creating Digital Content: Content Planning & Ideation
A content strategy is the high-level vision that guides future content development to deliver against a specific business objective.
Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action practically. This tends to be one of the foremost challenges for larger, more dispersed, or just plain busy content marketing teams.
In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.” Many organizations are fraught with inefficiencies and bottlenecks. These typically sprout up due to poor planning or a lack of planning, and they throw strategies into disarray.
The most important words in this content strategy definition, in my opinion, are “vision” and “objective.” In many ways, strategy is ambiguous and intangible — a guiding framework that accounts for every element of your content operation. And it always needs to lead toward a concrete goal (usually, some variation of “make more money”).
Strategy is the umbrella under which all of your content marketing tools and tactics nest. But turning a strategic vision into reality won’t happen on its own. Content planning makes it so.
Creating Digital Content: Content Planning & Ideation
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...
https://www.youtube.com/watch?v=v5vCzovfuNc
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Creating Digital Content: Content Planning & Ideation
A content strategy is the high-level vision that guides future content development to deliver against a specific business objective.
Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action practically. This tends to be one of the foremost challenges for larger, more dispersed, or just plain busy content marketing teams.
In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.” Many organizations are fraught with inefficiencies and bottlenecks. These typically sprout up due to poor planning or a lack of planning, and they throw strategies into disarray.
The most important words in this content strategy definition, in my opinion, are “vision” and “objective.” In many ways, strategy is ambiguous and intangible — a guiding framework that accounts for every element of your content operation. And it always needs to lead toward a concrete goal (usually, some variation of “make more money”).
Strategy is the umbrella under which all of your content marketing tools and tactics nest. But turning a strategic vision into reality won’t happen on its own. Content planning makes it so.
Creating Digital Content: Content Planning & Ideation
Please subscribe to my YouTube channel.
...
https://www.youtube.com/watch?v=v5vCzovfuNc
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Building Brand Trust: How To Build It and How To Keep It
Building and keeping brand trust is important now more than ever as consumers have shifted how and why they do business with certain brands. If you want to stay relevant, then try incorporating some of these ideas into your practices, processes, and communications.
1. Master the Art of Communication: Become an Articulate Beast
2. Be Consistent In Everything: Communications, Service, and Response
3. Transparency Wins
4. Provide Social Proof
5. Fairness Wins
6. Going Beyond "Good Service" - Provide Hospitality
Brand trust is the “new marketing currency” according to Forbes, implying consumers who trust a brand are more likely to do business with the brand. It goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers, so they will stay with the brand over a greater period of time.
In fact, a report from Edelman shows consumers are more than twice as likely to stay loyal to a brand they trust, even in the face of disruption. They are more likely to be the ones who advocate for and defend the brand as well.
Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.
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https://www.youtube.com/watch?v=_ZvkZ2blWj8
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What is a Virtual CMO? - http://virtualcmo.expert/
You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be:
1) Secure opportunities to write guest posts on influential blogs .
2) Create relationships with influencers in your industry.
3) Consistently create and promote content worthy of mentions and links.
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it on their website or share it across social media.
Promoting Your Content
After you’ve spent all that time and money on understanding what it is that your audience is looking for and then developing a great piece of content, the last thing you want to do is fall at the final hurdle.
You’ll need to make sure that you’re getting your content in front of the right people at the right time. This isn’t always a numbers game — quality and relevance is key here.
Around 90% of my clients are from what you would classify as “boring” industries, most of which are B2B businesses. I doubt that a guide on fitting the right type of commercial radiator is going to go viral (but you never know!).
The reality is that you don’t need to reach millions of people. You just need to reach a handful of influencers, and you’ll be well on your way to getting some results.
I usually break this stage up into two sections: paid promotion and organic promotion. Both of these are often vital to the success of your content.
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https://www.youtube.com/watch?v=7vjglwYdYqo
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Buy my book today! http://bit.ly/bestbrandingbook
Check out my Podcast: https://anchor.fm/caffeinated-content
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Brands love social media, and with good reason. Social serves as both an unparalleled way to get to know your customers and a great content distribution channel.
According to the Content Marketing Institute and Marketing Profs research for 2017, 89% of B2B content marketers in North America use LinkedIn, 77% use Twitter, and 76% use Facebook to distribute content. It’s safe to say that social media is no longer a fad or a “nice to have.”
You’re not doing yourself any favors if you silo your content strategies. Even if you have different individuals in charge of the content and social functions—or even different reporting structures—you need social media and content addressed in a single content strategy to present a unified brand experience to consumers.
This integration starts at the beginning by including your social content strategy within your overall content strategy. By including social as a component of your content strategy, you provide the groundwork that ensures the consumers of your content will easily recognize your brand at a glance—from a Facebook post to your website.
Anything less than a seamless experience can send a consumer packing.
Social Media Examiner research has found a strong link between social media performance and content strategy. In the report from 2017 they found 78% of marketers counted increased website traffic as a top performance result from their social media activities.
In today’s omnichannel marketing world, everything is connected. Your content matters at every step of the buyer’s journey. A LinkedIn or Facebook post is an opportunity to enhance your brand image and build your community’s brand affinity.
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https://www.youtube.com/watch?v=RMRLLtQp3nI
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VIDEO
MULTI
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Multiple Streams of Passive Income | Growing Multiple Income Streams
Contact me at 714-300-9566 or visit http://www.edwindearborn.com/contact/
Passive income is the goal for a lot of want-to-be-entrepreneurs (sometimes called by the godawful name, wantrepreneurs). Instead of slaving away for someone else, trading your precious time for a few dollars an hour, you’re able to lounge on the beach in the sun with a mojito while cash flows into your bank account.
If you’ve been keeping up with this series, you know that passive income is a lot more complicated than that. It takes time, effort and creativity to put together something that is going to bring you in enough money to pay for the mojito, let alone the flights and beach-side hotel.
One of the best ways to increase your passive income earnings is by branching out into other areas. Rather than investing all your energy in one single idea, having a few smaller ones can be more successful. Let’s look at why and how to start putting multiple streams of passive income together.
The world of passive income isn’t particularly stable. You’re often at the mercy of large multi-national corporations. If they change something, you’ve absolutely no recourse.
In a traditional job, firing someone is generally a bit of effort; unless someone is truly incompetent the hassle of finding and training a replacement outweighs the benefit of letting them go. In Europe, you even need a real reason to fire someone; if you don’t have one, they can sue for unfair dismissal. It's not the same with passive income, it has no job security.
In the past few months, Amazon has cut their affiliate rates in a lot of categories, Apple has cut their affiliate rate for in-app purchases, and YouTube ad revenues are tanking after a string of bad publicity and new tools that allow advertisers more control over the kind of videos their ads appear before. The people relying on only one of these passive income streams just took a significant, involuntary pay cut. Not fun!
If you’ve got multiple streams of passive income you’re not entirely safe from these sort of situations, but you are at least somewhat insulated. No one program is likely to make up more than a portion of your revenue. If an affiliate scheme cuts their rates by 20% and makes up 30% of your income, in real terms you only take a 6% hit; but anyone relying solely on the program takes the full 20% hit.
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DENTA
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Call me at 714-300-9566 or click https://premiereleadsystems.com/
Premiere Lead Systems offers the following dental marketing services for dentists to help them get more patients for their practice:
* Facebook Marketing & Advertising
* Social Media Marketing
* Online Marketing for Google and Search engines
* Dental marketing strategies and ideas which get new patients
* Marketing and sales funnels
Dental practices need more than just a Facebook page with general information and photos of the office. A successful practice will take advantage of Facebook’s advertising tools to create targeted campaigns. With Facebook advertising, you can set certain parameters so your ads are seen by the right potential patients. Parameters may include geographic location, age, gender, and more. If you want to perform more dental implant procedures, for example, you may want to target potential patients with a higher risk of tooth loss, such as those over 50 or those interested in contact sports.
For many dentists, the subject of marketing is fraught with uncertainty. There was a time when dentists didn’t really need to do a lot of marketing, and that doesn’t even seem so long ago. But the days of buying an ad in the Yellow Pages and calling it a day are over. Today’s patients don’t just open the phone book and pick a dentist. They do their research. Online.
You need to attract more new patients to your practice, but you don’t know where to start. While creating and implementing a comprehensive marketing plan does take time, there are many things you can get started on today.
Another reason to ask your whole team to contribute to your dental marketing efforts is that new ideas have a way of funneling into your marketing strategy. When there are more people contributing ideas, there is an increase in content. Additionally, you can have the whole dental team share your content, or simply promote your website, social media pages, blog, etc. to their friends. This works really well because most of your team is probably utilizing some form of social media. Plus, it’s a great way to be seen by hundreds of new patients.
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Buy my book today! http://bit.ly/bestbrandingbook
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
How To Generate Referrals From Existing Clients
In a Harvard Business Review article on "The One Number You Need to Grow," Fred Reichheld wrote that "the value of any one customer does not reside only in what that person buys ... what they are prepared to tell others about you can influence your revenues and profits just as much." As a result, full customer value needs to include a measure of his or her ability to bring in profitable new customers. Your referral rate reflects an output metric that gauges the value of your customers' referral power or referral value. Per Reichheld, referral rate is positively related to a company's profit growth, a valuable outcome metric. What's more important is the impact of referrals on your business. A study by my colleague Matt Heinz found that 60 percent of companies with a referral process experience faster close rates, 59 percent report higher customer lifetime value, and 71 percent report higher conversion from contact to customer.
When you can accurately target customers who are likely to make profitable referrals, you will earn a better return on your marketing investment. When done correctly, referrals are one of the most powerful forms of marketing and among the least expensive. The ROI of a referral is significant because the cost of sales is low and the sales cycle is generally shorter. Researchers at the University of Pennsylvania's Wharton School of Business found that the time it takes a referred customer to leave a company is 18 percent slower than the average, off-the-street customer.
Be selective.
The old adage "birds of a feather flock together" applies. Some customers are better than others. Know what kind of customer you want, and seek referrals from customers who reflect this criteria. Regular customers who only purchase when you offer a coupon may not be part of your referral program.
I know it takes tremendous energy and time to run a business. As the owner of a small firm, I have my hands in everything from new business, marketing and sales, customer work, to the back office. Adding one more task to the never-ending to-do list may seem a bit daunting. However, the task of customer referrals needs to be at the top of list.
How To Generate Referrals From Existing Clients
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https://www.youtube.com/watch?v=FLmYh05QwX4
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GROWT
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Growth Hacker Marketing - Creating "Immediacy" In Your Messaging
Buy my book today! http://bit.ly/bestbrandingbook
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Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.
Growth hacking is particularly prevalent with startups, when the goal is rapid growth in the early-stages of launching a new product or service to market. Growth hacking may focus on lowering cost per customer acquisition, or it may focus on long-term sustainability as Mason Pelt points out in a 2015 article on SiliconANGLE.com "The goal of any marketing should be long-term sustainable growth, not just a short-term gain. Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You don't want to pour water into a leaky bucket; it's a waste of money. That's why a true growth hacker would care about customer retention.
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. It can also involve online community management and social media outreach or highly personalized outreach to news outlets to improve performance metrics such as driving customer acquisition and selling products. Some consider growth hacking a part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing.
Product development is also heavily influenced by the growth hacker mindset. Instead of long development cycles followed by user testing. Growth hackers start user testing with wireframes and sketches; validating ideas at every stage. A growth hacker in a product development role would start user testing in a coffee shop instead of a corporate usability lab.
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How Are You Able To Post So Often On Social Media?
I am Content Creator
I study the tech
I apply the tech
I’ve built a team
I repurpose my Content
I use voice on the fly
I don’t over think, I just execute
Are you thinking you don’t get engagement on your social media because you’re not posting at the right times? Or, have you only just set up a new social channel for your business and are wondering how often you should post on social media? Before we dig in to give in-depth answers to your musings, here’s something you need to understand: there are no magic times to post on social media. Sure, you can refer to the prevailing research on how often should you post on social media.
When it comes to determining the optimal frequency for posting on social media, even the industry giants can't seem to be able to come to a consensus. One publication or study will tell you to post three times per day and the next will tell you 20.
Now here comes the bitter sip: if you’re not consistent in your posts on social media, the odds of getting high engagement are low. Why? Because consistency in your presence on social media sets your followers’ expectations. Put another way, your audience becomes familiar with your updates, so they engage with them.
What’s more, the consistency on social media improves your reach. Again, why? See, when you post and engage with your audience regularly, more people will see your posts. This improves your reach or the number of people who see your posts.
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https://www.youtube.com/watch?v=4k9SwEKo4Oo
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Buy my book today! http://bit.ly/bestbrandingbook
Contact me: http://www.edwindearborn.com/contact/
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YouTube is the second most visited website after Google – which makes it the second biggest search engine in the world. Online videos are great as entertainment and tempting as a source of income; it’s no wonder so many Internet users are going crazy over them. If you are one of those ambitious users, today is your lucky day! This step-by-step YouTube SEO guide has all you need to get your videos at the top of YouTube search.
So, what’s the first in our list of YouTube SEO tips?
Now, ranking in YouTube is awesome and all, but it won’t hurt to get picked up by Google, too. YouTube videos rank really well in Google; it’s not uncommon for them to occupy multiple SERPs before non-video results start appearing. It therefore makes sense to optimize your videos for Google’s search algorithm, too.
n order to optimize content with keywords, you can strategically place them where they will be noticed by search engines. How do you do it on YouTube? Video optimization begins before you even upload your video on the platform.
Description. Have you got more to say about the video? You have plenty of room to maneuver here, so knock yourself out! Also, descriptions are the place for information that’s either not important enough to mention in the video or too tricky to include (like links to other sites).
Tags. They make videos easier to find in search. This section has a character limit of 500, but it should be enough for your keywords.
Transcript. Be sure to upload one! If you’ve ever seen automatically generated transcripts on YouTube, you know how awful they are. This is a job best done with your own hands.
Translations. You will get a lot more viewers by translating your transcripts into different languages.
Spoken content. When talking in your video, say the keywords out loud. If you have properly optimized the video’s title with keywords, say the title out loud within the first 5 seconds.
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https://www.youtube.com/watch?v=W41HnVWMH_c
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