This one is for my fellow automotive content creators, as well as anyone that makes YouTube videos and can understand and "convert" the automotive ideas I'm talking about here. I imagine some of my viewers may be interested in seeing behind the curtain, seeing what myself and other automotive content creators have to consider in order for a video to be found.
Searches like "How to Replace Spark Plugs" sound like a good idea to target because of the amount of traffic that search generates, but that's ChrisFix territory; only the big channels are going to rank there because of their reputation, and a little bit of experience on their side.
Searches like "How to Replace Spark Plugs on a Subaru" narrow the search results a bit, but definitely have a lot of results and is still hard to rank for.
The more specific search "How to Replace Spark Plugs on a Subaru Impreza" is where you can sometimes start to see some potential for ranking on the first page of the search results. Having a growing or established channel will definitely help here.
Once you get to this point, you can continue to add specific details, but don't forget to consider that no matter how well you rank, you need to get the click! Some people will like a clear-cut title that specifies the year, engine, trim level, etc., but others will be more drawn to titles with "Easy!" or "Without Special Tools!" in them. Even if you're trying to break into ChrisFix territory, you will likely want to use some encouraging text like that (in our Chris Fix example, "The ULTIMATE Guide" is in his title).
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https://www.youtube.com/watch?v=8ozMWcEqAHc