Contact Edwin at 714-300-9566 Creating Brand Awareness - Strategy With Digital Media Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers. To make the most of branding efforts, marketers should focus their attention on the brand's identified target market. Through increased efforts marketers can increase brand-awareness to a larger, more qualified audience. Audiences can be found online via the brand website or through direct targeting on the right social media networks at the right time. Did you know that in 2014 92 percent of marketers agreed that social media was important for their business? However, only 72 percent of marketers use social media to develop loyal fans. Instead of sitting passively by while fans come to your brand's social media accounts, you will need to proactively search for your targeted (soon to be loyal) audience. In 2015 and beyond, success on social media networks will require marketers to take a proactive, rather than reactive, stance. Being proactive can help you to increase brand awareness in your audience and the ROI of your social media marketing. Creating Brand Awareness - Strategy With Digital Media Please Subscribe to my YouTube channel ... https://www.youtube.com/watch?v=vPfm1t5A9Cg

Facebook Advertising Strategy & Tips | How To Use Facebook Ads Effectively Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Facebook Advertising Tip #1: Use Facebook’s Purchase Behaviour Data Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc. Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data (or in simpler terms, the number of Facebook users in that category they’ve matched to offline purchasing data). Facebook Advertising Tip #2: Leverage Life Events Targeting Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if you’ve just purchased a new house or apartment. Wedding photographers target people who are engaged. Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines. Facebook Advertising Tip #3: Nurture Leads & Build Loyalty With Facebook Custom Audiences Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty. Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook. You can also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app Facebook Advertising Tip #4: Expand To A Lookalike Audience Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets. If you have neither a list nor a big enough Facebook following, you can still create a Lookalike Audience using a tracking pixel to create a Website Custom Audience to mirror. Facebook Advertising Tip ... https://www.youtube.com/watch?v=5H4YiJg49q8

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Importance of Business Networking: The Five FACTS of Networking Frequency Activity level Communication Ability Target audience Systems Networking is a great way to acquire new business leads. Using the contacts you make when you meet people can open doors for business opportunities. Communicate professionally when you follow up on leads. People want to help others but aren’t interested in someone badgering them for business. Be sensitive to timing and use common courtesy when following up with contacts. Networking can help you stay on the cutting edge of technology and new business trends. These types of relationships and “inside” information can give you an advantage over your competitors by implementing new and fresh ways of doing things. Having said all of this, networking is a skill and some people are just naturally more gifted at mingling with people they don’t know and making friends on first contact. Practice being friendly and learn the art of striking up conversations. Learn the trick to remembering people’s names that you meet. Get a system; write something specific about a person on the back of their business card so you can remember them when you get back to your office. This is really important as a business owner, because your business growth is very dependant on talking to people and making connections. Networking is great for people that aren’t confident as it really pushes them to grow and learn how to make conversations and lasting connections with people they don’t know. Even with LinkedIn, Alignable, FaceBook Live and the latest social media platforms, face-to-face interaction is the key for building trust. Making a personal connection with eye contact, an air kiss, bow, fist bump or handshake, and solid conversation is still the most powerful networking. By growing your network, opportunities arise, business partners appear, connections are made and trust is garnered in the local community. Here are just a few of the reasons networking is so crucial to success. No matter what industry you’re in, networking helps refine interpersonal communication skills by contacting a diverse group of professionals. Mastering the art of starting a conversation, asking engaging questions, and creating new connections is key not only for successful networking, but for all business relationships. ... https://www.youtube.com/watch?v=Om8OPPOf3Kw

Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ ​ How To Think Big as an Entrepreneur - My Personal Journey As a small business owner, you may have dreams of your company becoming the next Amazon or Apple, or you might be content making a splash in your local community. Either way, you may wonder how you can make it against large companies that seem to have the people and resources to do the things you can't do. Just because your business is small, that doesn't mean you can't think big. If you think big, you have to anticipate expansion. That might mean having some general plans in place for taking on more employees, setting up checklists and procedures to ensure quality control, and investing in products and equipment that will grow with you. Purchasing hardware and software that grows with you is especially important. The key to success for most entrepreneurs is learning to toggle back and forth between thinking big and moving things forward, which often requires taking small manageable steps. It takes an independent streak and a do-it-yourself attitude to start your own business, but that doesn't mean you have to do everything on your own. For example, partnering with a business that handles a specific task and sharing the profits lets you keep your focus on what you do best while getting a big project done. How To Think Big as an Entrepreneur - My Personal Journey Please subscribe to my YouTube channel. ... https://www.youtube.com/watch?v=sqjxOVcq6sw