Author: Lawrence Venuti File Type: pdf Contra Instrumentalism questions the long-accepted notion that translation reproduces or transfers an invariant contained in or caused by the source text. This instrumental model of translation has dominated translation theory and commentary for more than two millennia, and its influence can be seen today in elite and popular cultures, in academic institutions and in publishing, in scholarly monographs and in literary journalism, in the most rarefied theoretical discourses and in the most commonly used cliches. Contra Instrumentalism aims to end the dominance of instrumentalism by showing how it grossly oversimplifies translation practice and fosters an illusion of immediate access to source texts. Lawrence Venuti asserts that all translation is an interpretive act that necessarily entails ethical responsibilities and political commitments. Venuti argues that a hermeneutic model offers a more comprehensive and incisive understanding of translation that enables an appreciation of not only the creative and scholarly aspects of what a translator does but also the crucial role translation plays in the cultural and social institutions that shape human life.Review Every text is translatable because every text can be interpreted with this provocation, Lawrence Venuti challenges us to overhaul our thinking about translation by jettisoning the instrumentalist bias that has, according to him, plagued translation since Western antiquity. Instead, he proposes that we pursue translation as hermeneutics, episteme, discourse, and artifact he asks that we treat receiving contexts with the kind of finesse we tend to reserve for source materials, and restore to translation its overdue status as full-fledged conceptual labor in its own right. Written with a literary comparatists erudite command of his field, Contra Instrumentalism is an exemplary critical statement on a transnationaltopic.Rey Chow, Anne Firor Scott Professor of Literature at Duke University Lawrence Venuti can always be relied upon to challenge facile assumptions about translation. In this exciting new book he explains how translation is always an act of interpretation and therefore there can be no such thing as an untranslatable. Anyone interested in understanding translation should read this account.Susan Bassnett, professor emerita of comparative literature at the University of Warwick In Contra Instrumentalism Lawrence Venuti advances a vision of translation as a radically transformative act of interpretation. Everyone involved with translation theory and practice, and everyone who uses translations, should engage with this bracing and transformative book.David Damrosch, Ernest Bernbaum Professor and Chair of the Department of Comparative Literature at Harvard University Lawrence Venuti is short-tempered, and he lays it on the line theres too much of both belle-lettrism and servitude in the way translation is (under)valued. The truth is that there is no truth, only interpretation. Venuti tangles with high-wire philosophers of language but wins his points mixing it up with film subtitlers on the rugged terrain of practical examples. Freed from self-constraint, translation can get on with critical, indeed radical, cultural work.Dudley Andrew, R. Selden Rose Professor of Comparative Literature and Professor of Film Studies at Yale University Lawrence Venutis brilliant book questions prevailing ideas about translation as an instrument for recovering source meaning while suggesting a Foucauldian version of hermeneutics to account for translation as both a material practice and a dialogue among cultural contexts. In Venutis strongest case, film subtitles provide an index of the functions performed by specific translations, foregrounding degrees of cultural relevance over straightforward accuracy.Charles Altieri, Stageberg Professor of English at the University of California, Berkeley About the Author Lawrence Venuti , a professor of English at Temple University, is a translation theorist and historian as well as a literary translator. He is the author, editor, or translator of twenty-five books, including The Translators Invisibility A History of Translation Translation Changes Everything Theory and Practice and The Translation Studies Reader.
Author: Edd Applegate
File Type: mobi
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to Americas first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include P. T. Barnum, master of the advertising gimmick Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of reason why advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in Americas colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history. **ReviewAdvertising is as American as apple pie, dating back to the 17th century and the arrival of the first printing presses in the American colonies, as Applegate (advertising and mass communications, Middle Tennessee State Univ.) recounts in this book. He notes that handbills, newspapers, and Benjamin Franklins own Pennsylvania Gazette gave advertisers a means to reach potential customers. The emergence of advertising agents in the 1800s made advertising more effective, helping businesses to write and format ads. Applegate describes products and stores that soon became household names--the power brands of their day. One of the first, Lydia Pinkhams Vegetable Compound, became the surest remedy for the painful ills and disorders suffered by women everywhere. John Wanamaker used advertising to turn his Philadelphia mens clothing store into the largest department store of its kind in 1876, advertising whole suits for three dollars. As advertising grew, so did the nations manufacturers and merchandisers, including soap maker Procter & Gamble, known for its soap that floats. By the 1900s, advertisers agreed that sex sells. In the final chapter, Applegate traces the history of how advertising became a subject taught in US colleges and universities. Summing Up Recommended. (CHOICE) In The Rise of Advertising in the United States A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to Americas first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising went professional. About the Author Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than thirty years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.
Author: James Dale Davidson
File Type: epub
Picketty (the rich get richer), Gordon (the important innovations are already behind us), Tainter (its too complicated) all have theories about why the 21st century is such a disappointment. James Dale Davidson connects the dots...but more dotsand more unexpected dotsthan perhaps anyone. From the Foreword by BILL BONNER, coauthor of International bestseller The Empire Debt IS YOUR PORTFOLIO POSITIONED FOR THE GLOBAL FINANCIAL REVOLUTION? The global economy as we know it is due for a major correction, and with this will come permanent, systemic change the greatest economic freedom the world has ever seen. But hard financial times are ahead, and The Breaking Point will help you protect your wealth and prosper through it all. Providing a painfully clear view of the state of the global economy, outspoken economist James Dale Davidson uses the old-fashioned tool of argumentfactsto describe how governments have mismanaged the financial system to the point of no return. It has all led to Brexitthe opening salvo in the war for financial freedom. The Breaking Point shows you where weve been and where were headed, offering the insight and information you need to ensure youre positioned for the worst of times-and the best of times. **
Author: Edited By Paul Cobben
File Type: pdf
The theme of a oeInstitutions of Education then and todaya not only corresponds with the basic questions raised in German Idealism, but is also central to the question of whether it is legitimate to study German Idealism in our era. Elaborating on this project immediately raises the problem of institutional differentiation, which characterizes multicultural society. Does the variety of educational institutions not, by definition, exclude the shared conception and realization of adulthood that is presupposed by German Idealism? This book shows that German Idealism can still participate in the contemporary debate on education it is not only helpful in raising relevant questions, but can also be transformed into positions which can deal with the pluriformity that characterizes contemporary society.
Author: Geza G. Xeravits
File Type: pdf
This volume presents selected papers read at the first meeting of the Society for Jewish and Biblical Studies in Central Europe, in Piliscsaba, Hungary, 12 February, 2009, but does not publish the proceedings of this meeting (for a clarification see here). The papers investigate various aspects of the concept Stranger in Jewish tradition, from the Hebrew Bible to Mediaeval Jewish thought. The bulk of the material focuses on the Early Jewish literature, which mirrors an intensive interaction with the Hellenistic system of thought, and the development of concurring Jewish interpretations of traditional values and of identity.
Author: Kees Hengeveld
File Type: pdf
This book is the first comprehensive presentation of Functional Discourse Grammar, a new and important theory of language structure. The authors set out its nature and origins and show how it relates to contemporary linguistic theory. They demonstrate and test its explanatory power and descriptive utility against linguistic facts from over 150 languages across a wide range of linguistic families. After a full introduction the book is divided into chapters concerned with the four levels of grammatical representation - pragmatic, semantic, morphosyntactic, and phonological - each of which has its own hierarchical structure. Functional Discourse Grammar offers a thorough account of how the use and meaning of language influence linguistic form by conditioning two levels of formulation which feed into two levels of encoding, all with their own specific characteristics. The book offers an ideal introduction to the theory and its applications in typology and description for scholars in linguistics and related fields from graduate students upwards.ReviewThis book impresses the reader by its coherence, clarity, amplitude and typological relevance... The book will be welcomed by many more than the members of the FDG community... It reads easily. The book is beautifully produced. Johan van der Auwera and Frank Brisard, The Functions of Language About the AuthorKees Hengeveld has been active in Functional Grammar for over twenty years. He is the author of Non-verbal Predication theory, typology, diachrony (Berlin, 1992) and editor of Simon Diks two-volume The Theory of Functional Grammar (Berlin, 1997). He is Professor of Theoretical Linguistics at the University of Amsterdam. J. Lachlan Mackenzie has worked with Functional Grammar since his appointment in 1977 to the Vrije Universiteit Amsterdam, where he is now Honorary Professor of Functional Linguistics. He is co-editor of Crucial Readings in Functional Grammar and of A New Architecture for Functional Grammar.
Author: Karla A. Williams
File Type: pdf
Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In todays donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support..Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenarioProvides a perspective that is unique to the nonprofit executives positionHelps every executive director to evaluate and prioritize the best fund development strategiesAt no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.
Author: Marcus Filippello
File Type: pdf
The Nature of the Path reveals how a single road has shaped the collective identity of a community that has existed on the margins of larger societies for centuries. Marcus Filippello shows how a road running through the Lama Valley in Southeastern Benin has become a mnemonic device that has allowed residents to counter prevailing histories. Built by the French colonial government, and following a traditional pathway, the road serves as a site where the ?h?ri people narrate their changing relationship to the environment and assert their independence in the political milieus of colonial and postcolonial Africa. Filippello first visited the Yoruba-speaking ?h?ricommunity in Benin knowing only the history in archival records. Over several years, he interviewed more than 100 people with family roots in the valley and discovered that their personal identities were closely tied to the community, which in turn was inextricably linked to the history of the road that snakes through the regions seasonal wetlands. The roadcontested, welcomed, and obstructed over many yearspasses through fertile farmlands and sacred forests, both rich in meaning for residents. Filippellos research seeks to counter prevailing notions of Africa as an exotic and pristine, yet contrarily war-torn, disease-ridden, environmentally challenged, and impoverished continent. His informants vivid construction of history through the prism of the road, coupled with his own archival research, offers new insights into Africans complex understandings of autonomy, identity, and engagement in the slow process we call modernization. **
Author: Tom Slee
File Type: epub
Building upon his previous empirical critiques, Tom Slee explains how sharing economy companies have used feel-good rhetoric to mask illiberal and irresponsible business models. Chris Jay Hoofnagle, lecturer in residence faculty director, Berkeley Center for Law & TechnologyThe Sharing Economy frames its critics as Luddites, bureaucrats and rent-seekers, but Tom Slee is none of these. A thoughtful technologist, Slee paints a well-researched picture of companies that have built up massive market valuations by externalizing their costs and sidestepping regulations designed to protect consumers. This book is clear-eyed and important. Sue Gardner, former executive director of the Wikimedia FoundationTom Slees essential new book shows that the sharing economy has very little to do with sharing. Slee uses wit, clarity, and facts to demolish the self-serving mythologies of Silicon Valley entrepreneurs and figure out what Uber, Amazon and their kind are really up to. Henry Farrell, co-chair, Social Science Research Councils Digital Culture Initiative professor of political science and international affairs, George Washington UniversityIn this lucid and rigorous book, Tom Slee dismantles the facade of the sharing economy, revealing hidden and often troubling truths about companies like Uber and Airbnb. If you want to understand how internet businesses really operate, Whats Yours Is Mine is the place to start. Nicholas Carr, author of The Shallows and The Glass CageIn a field crowded with tech-utopian blowhards and app-happy snake oil salesmen, Tom Slee stands apart. His laser-sharp insights about the real impact of popular start-ups on our livelihoods and communities are the perfect antidote to sharing economy hype. Whats Yours Is Mine is required reading for anyone interested in technology and economic justice. Astra Taylor, author of The Peoples Platform Taking Back Power and Culture in the Digital AgeThe news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the old orderand theyve succeeded in effecting the biggest change in the American workforce in over a century, according to former Secretary of Labor Robert Reich.But this new wave of technology companies is funded and steered by very old-school venture capitalists. And inWhats Yours Is Mine, technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.Drawing on original empirical research, Slee shows that the friendly language of sharing, trust, and community masks a darker reality.