Organizational Systems In Business | Processes In Business Call Edwin at 714-300-9566 What is a System? Very simply, a system is a collection of parts (or subsystems) integrated to accomplish an overall goal (a system of people is an organization). Systems have input, processes, outputs and outcomes, with ongoing feedback among these various parts. If one part of the system is removed, the nature of the system is changed. Systems range from very simple to very complex. There are numerous types of systems. For example, there are biological systems (the heart, etc.), mechanical systems (thermostat, etc.), human/mechanical systems (riding a bicycle, etc.), ecological systems (predator/prey, etc.), and social systems (groups, supply and demand, friendship, etc.). Complex systems, such as social systems, are comprised of numerous subsystems, as well. These subsystems are arranged in hierarchies, and integrated to accomplish the overall goal of the overall system. Each subsystem has its own boundaries of sorts, and includes various inputs, processes, outputs and outcomes geared to accomplish an overall goal for the subsystem. A pile of sand is not a system. If one removes a sand particle, you've still got a pile of sand. However, a functioning car is a system. Remove the carburetor and you've no longer got a working car. Different management consultants and academics describe organizational systems using a wide variety of classifications, but most definitions refer to the structure a business uses to organize its functions and assign responsibilities to employees. Organizational systems can become increasingly complex at large corporations, but small-business owners use several common organizational models to run their companies, refining them as they grow. As entrepreneurs start companies, they often rely on a loose organizational structure, taking overall responsibility for most areas, but assigning different employees to different functions. For example, the owner of a landscaping company might make all of the decisions for a business but assign one employee to help with marketing, another to manage the employees and another to bid jobs and oversee the work. Employees in a flat organizational structure often do not have a manager or supervisor other than the owner of the company. This is known as a flat organizational system because there are no layers of management. Hierarchical Structure As companies grow, there is often too much work for an owner to do by himself. At this point, the owner starts appointing managers and creating a hierarchy, or totem pole. Using our landscaping company with the flat organizational structure as an example, the person in charge of marketing might become responsible for creating and managing the department’s bu ... https://www.youtube.com/watch?v=nIOyfqmQyJY

Video Marketing Services Success Story | With Jim Flahive of Orange, CA http://gobuttonmarketing.blogspot.com... Jim worked with Edwin Dearborn with his video marketing services. In today’s fast-paced society, where instant gratification is the norm, traditional marketing techniques sometimes aren’t as powerful as they used to be. Thankfully, this society is also one that is consumed with online videos — an often untapped channel of marketing that has the ability to turn viewers into customers. Online videos can and should be an invaluable tool that your realtor brand uses for marketing purposes. Experts suggest that just a two to three second video image holds more weight and makes more of an impact on viewers than any other form of marketing media. More than 81% of senior marketing executives have capitalized on this phenomenon by adding video content to their marketing strategies, and you should too. Below are five more reasons why you need to be using video marketing to promote your realtor brand. 1. Potential Clients Watch Videos Videos are ideal for realtors because they have the power to attract potential customer’s attention more than any other media source. And the reason is simple: people love to watch videos. YouTube, for example, has more than four billion videos views every day. Not only do 92% of business-to-business customers watch online videos, but 78% of people say they get on YouTube at least once a week, and more than 50% use YouTube every day. Furthermore, 48% of consumers say they trust online video ads, so they’re not just watching videos they’re trusting them too. 2. If You’re Not Using Video, Your Competitors Probably Are Chances are your competitors are using — and profiting — from videos, even if you’re not. Some studies have shown that companies doing email marketing can improve their email open rates by nearly six percent and their click-through-rate by more than 95% by using videos in their efforts. 3. Videos Can Improve Your SEO By including video in your marketing program, search engines are much more likely to target and pull your content. In fact, some reports suggest nearly 70% of the first 100 Google search results include video. Not only can this mean more traffic to your site, but it could also mean you don’t have to spend as much time optimizing other components of your site. Plus, videos can be used to bolster your social media which in turn leads to more likes and shares and sometimes better rankings. 4. Reach Potential Customers on Mobile Did you know that more than 50% of all mobile traffic is dedicated to online video? And this statistic is only expected to continue growing. A recent study found that a quick 30-second ad on a mobile device has an estimated 88% compl ... https://www.youtube.com/watch?v=ytNUx3iXjZE

How To Generate Creative Content Ideas For Social Media In 2022 We’ve all been there: You read a blog or view a piece of content and just think to yourself, “Man, that’s clever. Where did the author come up with this??” Well, this is a question that writers deal with on a daily basis. How can you come up with a creative content idea that will set your content apart, grab readers’ attention, and garner social media engagement through the end of the piece? To be competitive, you must address important and trending topics in a way that’s interesting and answers that all-important question, “So what?” While there are surely different strokes for different folks, we asked around and did a little research to find out what strategies work well for our own Brafton experts, as well as for content creators at large. Let’s take a peek at where some of the greatest and most creative ideas are born. 1. Listen to your clients when talking with them in person, Zoom, phone calls, etc 2. Ask your sales and customer service teams for the top questions that they get asked frequently. 3. Look at what people comment on social media 4. What are your top competitors doing? 5. Watch the news and see how you can relate them to your brand 6. Check Quora to see what top questions are being asked; which ones are the most popular 7. See what are the most popular books on Amazon and read the reviews 8. Work with a professional SEO expert to discover top search terms 9. Wikipedia can inspire ideas 10. See what top influencers are posting, talking about. Audience research, competitor emulation, designing content to suit a particular social media platform — all of these can feed into a fertile creative process, separately or together. And remember, if you get on a roll, you don’t have to use any academic strategy at all. If the ideas are coming naturally, just let them flow — these tactics will be here to help you when you get stuck. Everyone has their own process when it comes to creative content ideas. ... https://www.youtube.com/watch?v=C6yYdQZQxr8

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