What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO different from court litigation? Erik discusses the similarities and differences in this video.
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https://www.youtube.com/watch?v=U2cqCqOjACo
Denisse is here with Part 2 of the Madrid System, to explain how it works and the processes involved in obtaining trademark protection in other countries.
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https://www.youtube.com/watch?v=GI6z9iDHHBU
Episode 139: There are different evidence requirements with the USPTO for services vs. goods. In this episode, Erik discuses these differences and the importance of proper evidence in the trademark application process. For more tips about the trademark application process, visit www.erikpelton.com
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https://www.youtube.com/watch?v=eKv70VnnU5M
Erik discussed why good counsel is more like a home cooked meal than a fast food option. For more, see https://www.erikpelton.com/resources/trademark-visuals/
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https://www.youtube.com/watch?v=FX01M7xFbYI
Erik shares 3 takeaways from Chipotle Mexican Grill's recent legal action against sweetgreen in today's Brands on the Run.
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https://www.youtube.com/watch?v=AAPLiO9UIOA
In today's world, consulting is a huge business. A registered trademark is a powerful tool to protect your consulting business and make it stand out in this crowded field.
00:00 Trademark Protection for Consultants
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
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https://www.youtube.com/watch?v=QPNdb73zTR8
Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation.
Timeline:
00:00 How to Protect a Book Title
01:00 copyright registration
01:30 book series trademark protection
02:00 trademark registration workaround
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https://www.youtube.com/watch?v=HTlNJjMhtAM