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How To Create Standout Virtual Events & Fanocracy with David Meerman Scott
What is a Virtual CMO? - https://virtualcmo.expert/
David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies.
https://www.davidmeermanscott.com/
He helps professionals, companies and organizations generate attention and grow business in a real-time world.
He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.
Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.
Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."
...
https://www.youtube.com/watch?v=Ab0t7ruSIEw
David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies.
https://www.davidmeermanscott.com/
He helps professionals, companies and organizations generate attention and grow business in a real-time world.
He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.
Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.
Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."
...
https://www.youtube.com/watch?v=Ab0t7ruSIEw
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