Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
Author: Grahame R. Dowling File Type: pdf What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are simply better than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage.Dowling, who has studied corporate reputation--building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance peoples lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations -- including good employees, repeat customers, and strong share price how corporate reputations are formed the power of being simply better the effectiveness of corporate storytelling (for good or ill Kenneth Lay of Enron was a master storyteller) and keeping out of trouble.Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre -- or worse -- reputations.
Author: Harlow Giles Unger
File Type: pdf
In a critical and little-known chapter of early American history, author Harlow Giles Unger tells how a fearless young Kentucky lawyer threw open the doors of Congress during the nations formative years and prevented dissolution of the infant American republic. The only freshman congressman ever elected Speaker of the House, Henry Clay brought an arsenal of rhetorical weapons to subdue feuding members of the House of Representatives and established the Speaker as the most powerful elected official after the President. During fifty years in public serviceas congressman, senator, secretary of state, and four-time presidential candidateClay constantly battled to save the Union, summoning uncanny negotiating skills to force bitter foes from North and South to compromise on slavery and forego secession. His famous Missouri Compromise and four other compromises thwarted civil war by a power and influence, Lincoln said, which belonged to no other statesman of his age and times. Explosive, revealing, and richly illustrated, Henry Clay is the story of one of the most courageousand powerfulpolitical leaders in American History.**
Author: William Dalrymple
File Type: pdf
From the prizewinning historian, a masterly retelling of the first Afghan war, perhaps the Wests greatest imperial disaster in the East an important parable of neocolonial ambition and cultural collision, folly, and hubris. With access to previously untapped primary sources, William Dalrymple gives us the most immediate and comprehensive account we have had of the spectacular first battle for Afghanistan. We see the British invade the remote kingdom in 1839, reestablishing Shah Shuja on the throne--this time as their puppet--and ushering in a period of conflict still unresolved today. We see the Afghan people rise to the call for jihad against the foreign occupiers in 1841, poorly equipped tribesmen routing an entire army of what was then the most powerful military nation in the world more than eighteen thousand British troops retreated from Kabul through treacherous mountain passes, and only one man made it through to Jellalabad. Dalrymple illuminates the similarities between what the British faced in Afghanistan nearly two centuries ago, and what NATO faces there today. The Return of a King is both the definitive analysis of the first Afghan war and a work of stunning topicality.
Author: David Gascoyne
File Type: epub
When David Gascoyne celebrated his seventeenth birthday in Paris in 1933, he already had a poetry collection and a novel to his name. He spent much of the next few years in the French capital associating with Eluard, Dali, Ernst, Breton, Peret and other surrealists. By the age of 20 he had firmly established himself within the movement with the publication of his groundbreaking A Short Survey of Surrealism and the poems of Mans Life Is This Meat. In 1938 Holderlins Madness marked his move away from surrealism in a renewal of vision, followed by his milestone collection, Poems 1937-1942. After the war Gascoyne revisited Paris, publishing A Vagrant and other poems in 1950 and Night Thoughts, the acclaimed BBC radiophonic poem for voices and orchestra, in 1956. Despite several breakdowns he continued to write, particularly during the latter years of his long life, producing few poems, but many translations, reviews and literary criticism, memoirs and obituaries. Even so it was his contention that he was a poet who wrote himself out when young and then went mad. This self-deprecating judgement could not be further from the opinion of those who know his work and value his achievement. This New Collected Poems, compiled by Gascoynes friend and editor Roger Scott, comprises work that the poet chose to preserve, together with uncollected and unpublished material all meticulously researched from notebooks and manuscripts held in the British Library and internationally in academic institutions. It falls to present-day readers of Gascoynes poems to experience the impact of his work, to recognize its significance in twentieth-century literature, and its continuing relevance. **
Author: Susanna Rosenbaum
File Type: pdf
In Domestic Economies, Susanna Rosenbaum examines how two groups of womenMexican and Central American domestic workers and the predominantly white, middle-class women who employ themseek to achieve the American Dream. By juxtaposing their understandings and experiences, she illustrates how immigrant and native-born women strive to reach that ideal, how each group is indispensable to the others quest, and what a vital role reproductive labor plays inthis pursuit. Through in-depth ethnographic research with these women at work, at home, and in the urban spaces of Los Angeles, Rosenbaum positions domestic service as an intimate relationship that reveals two versions of female personhood. Throughout, Rosenbaum underscores the extent to which the ideology of the American Dream is racialized and gendered, exposing how the struggle for personal worth and social recognition is shaped at the intersection of motherhood and paid employment. **Review In this beautifully written ethnography of immigrant Latina domestic workers and their employers in Los Angeles, Susanna Rosenbaum not only juxtaposes employee-employer stories but also links them together through their struggles as mothers. The detailed ethnographic descriptions are masterfully done, bringing these women together in a way that has not been accomplished before. Domestic Economies makes an important, innovative, and unique contribution to the growing literature on domestic service by incorporating motherhood, immigrant struggles, and a critique of the American Dream ideology. (Mary Romero, author of The Maids Daughter Living Inside and Outside the American Dream) Susanna Rosenbaums engaging work is filled with profound insights into the shared but nonetheless divergent struggles of Latina domestic workers and their employers. Taking domestic service as an entry point for understanding how the twogroups of women are bound to each other in their pursuit of the American Dream, Rosenbaums beautifully written ethnography lends itself nicely to undergraduate courses in women and gender studies, the sociology and anthropology of work and migration, and Latino and ethnic studies. (Elana Zilberg, author of Space of Detention The Making of a Transnational Gang Crisis between Los Angeles and San Salvador) About the Author Susanna Rosenbaum is Assistant Professor of Anthropology at the City College of New York.
Author: Jeffrey Archer
File Type: pdf
On July 19, 2001, following a conviction for perjury, international bestselling author Jeffrey Archer was sentenced to four years in prison. Prisoner FF8282, as Archer is now known, spent the first three weeks in the notorious HMP Belmarsh, a high-security prison in South London, home to murderers, terrorists and some of Britains most violent criminals.On the last day of the trial, his mother dies, and the worlds press accompany him to the funeral. On returning to prison, hes placed on the lifers wing, where a cellmate sells his story to the tabloids. Prisoners and guards routinely line up outside his cell to ask for his autograph, to write letters, and to seek advice on their appeals.For twenty-two days, Archer was locked in a cell with a murderer and a drug baron. He decided to use that time to write an hour-by-hour diary, detailing the worst three weeks of his life.When A Prison Diary was published in England, it was condemned by the prison authorities, and praised by the critics. On July 19, 2001, following a conviction for perjury, international bestselling author Jeffrey Archer was sentenced to four years in prison. Prisoner FF8282, as Archer is now known, spent the first three weeks in the notorious HMP Belmarsh, a high-security prison in South London, home to murderers, terrorists and some of Britains most violent criminals.On the last day of the trial, his mother dies, and the worlds press accompany him to the funeral. On returning to prison, hes placed on the lifers wing, where a cellmate sells his story to the tabloids. Prisoners and guards routinely line up outside his cell to ask for his autograph, to write letters, and to seek advice on their appeals.For twenty-two days, Archer was locked in a cell with a murderer and a drug baron. He decided to use that time to write an hour-by-hour diary, detailing the worst three weeks of his life.When A Prison Diary was published in England, it was condemned by the...
Author: Paul Kennedy
File Type: pdf
This book argues that in recent decades an unrestrained vampire-capitalism has emerged, disengaged from the needs of citizens and workers, leading to a deepening of social class, generational, gender, educational and ethnic divisions. The author explores how our cultural obsession with self-realization undermines our capacity for collective action and ability to confront threats such as climate change and the impact of the rapid advance of technology on labour. Drawing on sociology and political economy as well as worldwide case studies, the chapters interrogate how we arrived at these dilemmas and how we might escape them through establishing alternative social economies. Vampire Capitalism will be of interest to students and scholars across a range of disciplines, including sociology, social theory, globalisation studies, development studies, political economy, geography, politics and social policy. **
Author: Barak Mendelsohn
File Type: pdf
Although terrorism is an age-old phenomenon, jihadi ideology is distinctive in its ambition to abandon the principle of state sovereignty, overthrow the modern state system, and replace it with an extremely radical interpretation of an Islamic world order. These characteristics reflect a radical break from traditional objectives promoted by terrorist groups. In Combating Jihadism Barak Mendelsohn argues that the distinctiveness of the al-Qaeda threat led the international community to change its approach to counterterrorism. Contrary to common yet erroneous conceptions, the United States, in its role as a hegemon, was critical for the formulation of a multilateral response.While most analyses of hegemony have focused on power, Mendelsohn firmly grounds the phenomenon in a web of shared norms and rules relating to the hegemons freedom of action. Consequently, he explains why US leadership in counterterrorism efforts was in some spheres successful, when in others it failed or did not even seek to establish multilateral collaborative frameworks. Tracing the ways in which international cooperation has stopped terrorist efforts, Combating Jihadism provides a nuanced, innovative, and timely reinterpretation of the war on terrorism and the role of the United States in leading the fight against al-Qaeda and its affiliates.ReviewThis is a provocative and important study of contemporary terrorism and counterterrorism it is, in many ways, the best attempt yet to locate these phenomena within general international-relations theory and the workings of the international system. Mendelsohn not only provides a compelling explanation for variation in the degree of international cooperation against terrorism, but also makes an important contribution to how we theorize the institutions of international society.(Daniel H. Nexon,GeorgetownUniversity 20090202)In this magnificent, deeply researched, and compelling book, Barak Mendelsohn succeeds in two difficult tasks. He provides a nuanced and richly detailed analysis of the rise of global jihadism and of the counter-strategies that states have adopted to defend themselves.Equally important,Combating Jihadism makes a major theoretical contribution by explaining the data within the framework of the English School of International Relations. This engaging book lifts the theoretical level of scholarship on terrorism to new heights.(Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studie 20090302)In Combating Jihadism, Mendelsohn not only demonstrates a (Allen Carlson, Cornell University 20090319)2010 Outstanding Academic Titles, Choice(Choice ) About the AuthorBarak Mendelsohn is assistant professor of political science at Haverford College and a senior fellow at the Foreign Policy Research Institute.
Author: Alice H. Amsden
File Type: pdf
The American government has been both miracle worker and villain in the developing world. From the end of World War II until the 1980s poor countries, including many in Africa and the Middle East, enjoyed a modicum of economic growth. New industries mushroomed and skilled jobs multiplied, thanks in part to flexible American policies that showed an awareness of the diversity of Third World countries and an appreciation for their long-standing knowledge about how their own economies worked. Then during the Reagan era, American policy changed. The definition of laissez-faire shifted from Do it your way to an imperial Do it our way. Growth in the developing world slowed, income inequalities skyrocketed, and financial crises raged. Only East Asian economies resisted the strict prescriptions of Washington and continued to boom. Why?In Escape from Empire, Alice Amsden argues provocatively that the more freedom a developing country has to determine its own policies, the faster its economy will grow. Americas recent inflexibilityas it has single-mindedly imposed the same rules, laws, and institutions on all developing economies under its influencehas been the backdrop to the rise of two new giants, China and India, who have built economic power in their own way.Amsden describes the two eras in Americas relationship with the developing world as Heaven and Hella beneficent and politically savvy empire followed by a dictatorial, ideology-driven one. What will the next American empire learn from the failure of the last? Amsden argues convincingly that the worldand the United Stateswill be far better off if new centers of power are met with sensible policies rather than hard-knuckled ideologies. But, she asks, can it be done?
Author: Torleif Elgvin
File Type: pdf
This special edition large format LSTS volume presents, over half of them for the first time, ten biblical and five non-biblical fragments from the Judean Desert. The text features 42 photographs of the fragments. The publication of seven new fragments from the Judean Desert will supplement the Discoveries in the Judean Desert series and bring new material to scholars regarding the full textual situation. Two of the new biblical fragments suggest the preservation of substantial textual variants. The new Aramaic fragment reveals the use of interesting linguistic forms. The book includes a 10 page essay by Martin Schoyen about how he has tracked down and acquired Judean Desert fragments and artifacts since 1994. The collection of images, photographs of the fragments, and scholarly commentary from some of the leading experts in the field gives the reader a comprehensive picture of the artifacts from Qumran. The fragments included are 4QLeviticusi, 4QSamueld, 4QDeuteronomy, and 4Q Twelve prophets New (additional) fragments of 4QPsalmsq and 4QExodusc improved version of XJudges frg 3, 4QJoshuac, 1QDanielb, and 4QJoshuac Apochryphal fragments - 4QTobita and 1QapocrGenesis and, Other fragments - 1QSb (Rule of Blessings, reedition), 11QTemplea, and 4QAramaic frg. **