Safaricom PLC's Remarkable Journey: Sealing Deals and Building a Kenyan Legacy (Part I) #cta101 In the early stages of Safaricom's inception, Gina Din founder of GinaDin PR Agency, received a pivotal call from Jan Mutahi, Telkom's MD. Having left Barclays to start her PR firm, GinaDin, she was asked to assist in selling a mobile license to Vodafone. Unbeknownst to her, this endeavor would evolve into the monumental success Safaricom is today. Collaborating closely with key figures like H.E. Musalia Mudavadi they successfully navigated the complex process, ultimately securing Vodafone as a significant brand in Kenya. Meanwhile, Michael Joseph, the first CEO of Safaricom, arrived in Kenya without prior knowledge of the country. He was taken aback when he first visited Gina Din's offices, which resembled a makeshift campsite with prefabricated shacks. Despite initial reservations, a meeting ensued, leading to the unexpected decision to award the Safaricom PR account to Gina Din. Michael Joseph reflects on the early days of Safaricom, emphasizing the ignorance they operated under, making decisions that, in hindsight, proved to be remarkably wise. Gina Din played a crucial role, advising to retain the name Safaricom, fostering a distinctly Kenyan identity with colors mirroring the national flag. The story encapsulates the uncertainty of Safaricom's beginnings, navigating uncharted territory with a sense of intuition and resilience. Michael Joseph acknowledges that, at the time, they were creating not just a brand but pioneering the entire mobile industry for Kenya, a journey marked by visionary decisions and the establishment of a lasting Kenyan legacy. #cta101 Watch the FULL series here - https://bit.ly/GinaDinCTA ... https://www.youtube.com/watch?v=3trVpABzUg0

Kendi Ntwiga is a seasoned professional in the technology industry, boasting a wealth of experience and a diverse portfolio of leadership roles. Currently serving as the Global Head of Misrepresentation at Meta Ireland, Kendi's expertise spans various renowned companies, including Microsoft, Oracle, HP, and Check Point Software Technologies. Throughout her career, she has consistently delivered outstanding results and demonstrated a keen understanding of the intricacies of cloud solutions, software, and services business. Having been recognized as an Emerging Leader in Innovation and Entrepreneurship by the US government through the TechWomen program, Kendi is deeply passionate about empowering women in STEM fields. As the founder of She-Goes-Tech, an initiative aimed at mentoring young girls and women to pursue careers in science and technology, she has made significant contributions to fostering diversity and inclusion in the industry. Kendi's commitment to driving positive change extends beyond her professional endeavors. She actively participates in various advocacy groups and initiatives, serving as a board member of organizations such as Mercy Corps and Education Sub Saharan Africa (ESSA). Additionally, as a Storytelling Coach at The Moth, she guides individuals and groups on effective communication through personal narratives, further amplifying her impact on social causes. In her leadership roles, Kendi excels in vision setting, strategic planning, and team management. At Meta, she leads the Misrepresentation team, driving operational protocols to enforce community standards effectively. Similarly, during her tenure at Microsoft, she played a pivotal role in accelerating digital transformation in Kenya and East Africa, fostering partnerships, and promoting societal impact and sustainability. Kendi's achievements and accolades reflect her dedication to excellence and her relentless pursuit of positive change. Despite her numerous accomplishments, she remains humble and grounded, always striving to make meaningful contributions to the communities that have supported her journey. With a deep sense of purpose and a commitment to driving social change, Kendi Ntwiga continues to inspire and empower others, leaving a lasting impact on the technology industry and society as a whole. Thank you for your support by helping us create content. MPESA TILL (BUY GOODS) - 5236949 PAYPAL - Njau.richard@gmail.com CARD PAYMENTS - https://checkout.mookhpay.com/cta SEND WAVE - (+254) 0728-595-022 Don't forget to SUBSCRIBE - http://bit.ly/SubscribeToCTA ... https://www.youtube.com/watch?v=Pubhso6nX2Q