Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google. People searching Google are typically in the market for the keywords they are searching for. For example, if someone searches “pizza nyc,” it is not too presumptuous to assume they are looking for a pizza spot to eat lunch at later that day. Since you can set the geographical location that you want your ad to show, you can make sure only people in your area are seeing your ad. For example, you can tell Google to only have your ad show to people located in New York. Compare this to advertising on Facebook. Even though you can show an ad for your restaurant to someone who is a known pizza enthusiast, you can’t show it at the moment they are looking for a pizza restaurant. Instead, you are targeting them when they’re looking at pictures of their cousin’s golfing vacation. This is not as effective. This is what makes advertising on Google so successful and unlike any other type of advertising. You are specifically targeting people that are in the market for your goods or services at the moment they’re seeing your ad. Not only that, you can target only people that are located in your area, which is a huge plus for local businesses. ... https://www.youtube.com/watch?v=qCELmy__kbA

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https://virtualcmo.expert/ Whether it’s getting an “in” with an influencer, intriguing a new audience or adding a totally unique angle to an existing idea, tapping the right people on the shoulder for their insight with an expert interview is a move that makes a lot of sense for brand publishers. Have a goal, not a narrative. Interviewers often try to shape the interview to get experts to say very particular things. They’ve got the story pre-planned in their minds and instead of treating an interview like a fact-finding session, it becomes a sort of game to see how they can get their interviewees to agree with their point of view. Yes, you need to have a goal for the piece and an idea of the information your audience is hoping to gain from the interview. But no, don’t ask leading questions or try to shove your expert’s experiences into a narrow box. Study up on your subject. Contrary to popular opinion, there IS such thing as a stupid question, and they come when you have no idea about the subject you’re investigating. Interviewing an expert is not the time to be looking for basic definitions or probing them for statistics you could have found somewhere else. Take the time to fully understand the issue and the angles you’re investigating so that you can hold a conversation without sounding like a redneck at a knitting convention. As a bonus, look at interviews they’ve done in the past. Are they being asked the same questions over and over again? Look for a different angle or a way to surprise them; in-demand experts love when an interview feels like something new instead of a rehash of past engagements. Study up on your expert. Building rapport and creating a comfortable atmosphere is hugely important to an interview. Not only that, but you’ll look completely foolish if you don’t know anything about the person you’re interviewing. You can impress experts by quoting things they’ve said in the past, researching their position on an issue or making note of some of their accomplishments in the field. You can also put them at ease by making small talk (if they’ve got the time) about some of the things you know they’re passionate about, opening them up to answer some of your tougher or more detailed questions. Choose open-ended questions. Yes/No questions don’t really make for great conversation. Your goal is to come up with questions that invite your expert to expand on what you’re asking. Matters of opinion, accounts of past events or even presenting an alternative viewpoint for their commentary are all ways to get them to offer meaningful answers instead of binary responses. Group questions into topics of discussion. When you get into the interview, you don’t just want to rattle off questions one by one. Yo ... https://www.youtube.com/watch?v=SSo7DuMUIfs

Buy my book today! http://bit.ly/bestbrandingbook Cntact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Facebook's ad targeting enables you to drill down to any audience. With more than 2 billion monthly active users, every consumer market imaginable is on Facebook. The Social Network is simply too big to ignore - yet that's exactly what so many small businesses are doing. If you're ignoring opportunity through paid Facebook ads, chances are you've been burned in the past - and we get it, a lot of advertisers have been. This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it's not in this case. The ease and simplicity of Facebook's entry-level ad products has created a problem - just about any motivated SMB owner can hop on Facebook and figure out how to boost a post. But using the standard "Boost Post" feature isn't likely to generate significant sales. ... https://www.youtube.com/watch?v=UBS5ZwN2Qg0