Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ ​ How Long Should Your Content Be for Website SEO? Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? You can point to the writing style, the target audience, the practicality, and various other subjective factors, but today I want to focus on one specific, objective factor; is the length of your content a predictor of its SEO performance? And if so, what’s the ideal length of content to earn a high ranking in organic search results? Obviously, different types of content should be considered differently; for example, the core pages of your website don’t need as much content as your blog articles, since they won’t be addressing specific questions and instead will serve as anchor points for your brand. Still, every page of your site needs to have a certain “minimum” amount of content, or else it will be perceived as “thin.” There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page, which will allow you to include multiple variations of your target keywords and provide a decent amount of information to your readers on almost any subject. However, it won’t take you long to find a top-ranked page that features as little as 300 words. As you’ll soon see, while content length is correlated with higher rankings, there’s actually another variable that has a stronger influence on rankings. However, for now, understand that at least 300 words is a good minimum to shoot for. In 2015, Moz and BuzzSumo paired up to produce a content study I still find fascinating and relevant. They collaborated to analyze the number of social shares and links earned by more than one million pieces of content available on the web. One critical insight here is the disproportional distribution of shares and links; 75 percent of content pieces receive no links or shares whatsoever, while the vast majority of links and shares is limited to a minority of content pieces. Almost in line with this effect, more than 85 percent of written content contains fewer than 1,000 words. However, consistently, content with 1,000 words or more tends to attract significantly more links ... https://www.youtube.com/watch?v=mQYqqGjmhe8

Get my book - https://10x.vegas/resources/ More about Roark Gourley - https://en.wikipedia.org/wiki/Roark_Gourley Roark Gourley is an American painter, sculptor, and mixed media artist in Laguna Beach, California noted for wall sculptures that depict humorous subject matter. In 1992, the Smithsonian's Museum of Natural History commissioned Spaghetti Meets Tomato in the Collision of the Continental Plates, a high relief map of the world with depictions of various foods making up the topography and borders of countries. Career Roark was born in Lynwood, California. He received his art training at Orange Coast College, The Art Institute of Southern California Laguna Beach and the University of Colorado where he studied electronic optics, physics, holography, and photography. Roark specializes in 2.5 dimensional wall sculptures made from wood, resin, and acrylic, often depicting humorous scenarios: pets that match sofas, an out of control executive with 4 arms, chefs cooking up a storm and other whimsical subject matter including, hearts, martinis, shoes, and coffee cups.[1] He ran The Sherwood Gallery in Laguna Beach from 1979 to 1988. In the 1980s Roark created several 2.5 dimensional pieces for Warner Bros. depicting their characters in humorous scenarios, including his Daffy Executive and Golfer Taz. In addition to light-hearted work, Roark painted portraits of his friends and family . He told Dawn Pettit of Orange Coast Magazine that his most favorite pieces are the two portraits of his wife that are displayed in his Laguna Beach home. In 2007 he debuted his B-Side, a more serious body of abstract contemporary work featuring light paintings, underwater photography, and 3D Abstract sculpture printed on both traditional and nontraditional materials (plexi-glass and metal). ... https://www.youtube.com/watch?v=iNIxTPaOS50

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Cold Calling - Does It Still Work? My Tips and Tricks Cold calling is not dead. It’s just changed a bit. No one likes receiving cold calls. No one really likes making cold calls. And while inbound marketing is a necessary part of your overall marketing strategy, it has not replaced cold calling as an effective, efficient way of reaching customers. Today, cold calling has morphed into the second step of the sales process. Today, the cold email starts the ball rolling in the process. The salesperson can send the cold email to the decision maker and that person will either respond, forward or delete the email. If the cold lead is interested in learning more, they can provide a time to take the next step and meet, naturally being more receptive and more attentive to the meeting. Essentially, this process turns the “cold” in cold call to “warm”. When a lead takes an action with your email, they are engaging with your (or your brand). Since they’ve engaged, these leads are no longer cold, right? With cold email, you’re after a response, not a sale. If the contact opens the email, great. You can send them a personal follow up email. If they reply or click on the resource offer inside, they’re ready for a warm call. Create a targeted list of prospects. This goes without saying. Naturally, you would want to drill down to your target prospect as specific as possible. To start searching qualified prospects, the best place to start would be on social media. It will depend on the business you are targeting, but most likely you will find your prospects on LinkedIn and sometimes on Twitter. To do this, you’ll need to understand the needs and pain points of the businesses you are serving. Then, you can begin to search those industries and job titles to make connections with decision makers. Do your research. Once you have your target customer established, you will want to do your research. Focus on the industry, location and the title of the decision maker in the buying process. ... https://www.youtube.com/watch?v=cRSrDTA862w

Real Estate Marketing Expert | Edwin Dearborn Call me at 714-300-9566 or visit https://premiereleadsystems.com/ For many real estate professionals and brands the future will be the year they embrace content and inbound marketing. It’s still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn’t really moved far afield from the yard sign and “I’m a #1 agent” photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can’t teach an old dog new tricks was not living in the Google era. You will need to establish a strong online presence which can convey the professionalism and quality of your business to potential customers. This means creating a professional and well laid out website that can convert visitors to customers; our established real estate online marketing can help you do just this. Once you have established your brand’s image and website, a sustained marketing push is necessary in order to turn potential clients into lifelong customers. Through a combination of print marketing and social media marketing, you can create a feedback loop in which customers are drawn to your business due to consistent positive impressions. These are just a few examples of the best real estate marketing ideas our agency has to offer. ... https://www.youtube.com/watch?v=X4YpRmps8lM