Lance Miller earned the World Champion of Public Speaking title in 2005. He wants to help each individual become the best speaker they can possibly be. Through seminars, events, and fun activities, he shares his unique real-world experiences and his distinct brand of direct, effective, and simple teaching style to his audience. ... https://www.youtube.com/watch?v=Q1L66YU3SYI
USP In Marketing & Business | Unique Selling Proposition Examples
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The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been used to describe one's "personal brand" in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
As described by Dr. James Blythe, the USP "contains the one feature of the product that most stands out as different from the competition, and is usually a feature that conveys unique benefits to the consumer." Communicating the USP is a key element of branding.
Customized solutions in lead generation and managing sales leads: Whether you need more sales leads, we will listen to your specific needs and design a customized lead generation program targeted on your unique objectives.
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Contact Premiere Lead Systems today for an outline of our programs and pricing. Let’s talk about how we can help you achieve better leads, leading to bigger sales.
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Social Media Marketing Agency Reviews
Lead generation is the launching pad for increasing sales. To survive in business, it requires that you attract develop enough business to thrive.
Premiere Lead Systems is a digital traffic company that will help you conquer the chaos of online lead generation. We build sustainable and profitable lead generation systems which feed your company with unique leads.
More Leads = More Sales
Founded by Edwin Dearborn and Jason Bond, together they both bring decades of experience, insights, and success in digital lead generation and social media advertising.
Highlights of our lead generation programs include:
We have generated tens of thousands of leads for our customers.
Edwin Dearborn, has been featured in Entrepreneur, Social Media Today, and was reported as a “marketing expert” by The Orange County Register. Moreover, he has authored two books, one of which was an Amazon bestseller.
Jason Bond, has developed hundreds of online initiatives and digital campaigns for companies from around the globe.
We have created millions of dollars in new revenue for our clients.
Below are some of the many advantages of hiring us for lead generation services:
U.S. based: Our company is located in Las Vegas, Nevada. Your designs and campaigns and not sent offshore. All work for our clients is done right here in the USA.
Over 30 years of combined experience: Whatever challenges you’re facing with lead generation, chances are we’ve faced those challenges before and addressed them successfully.
Category-specific experience in managing sales leads: Our lead generation agents cater to the specific needs of your industry or niche.
With many lead generation companies on the market, how do you know who to trust?
Premiere Lead Systems offers a unique client experience. We have honed our lead generation processes to deliver an unmatched level of efficiency, accountability and quality control in generating leads.
Accountability: Are you tired of spending money on lead generation consultants, but with no clear results? Get maximum transparency into the progress of lead generation program with our monthly reports and phone consults.
Customized solutions in lead generation and managing sales leads: Whether you need more sales leads, we will listen to your specific needs and design a customized lead generation program targeted on your unique objectives.
Are you ready to make your lead generation initiatives into your most successful ever?
Contact Premiere Lead Systems today for an outline of our programs and pricing. Let’s talk about how we can help you achieve better leads, leading to bigger sales.
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or G
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Emotionally Committed To Your Brand- The Grit Factor
Commitment isn’t easy, but when we stay committed it has the ability to help us achieve goals we may have only once dreamed of.
Commitment is the ability to stick with something long after the initial excitement is gone. Commitment is a decision to stick with a project, idea, relationship, or goal – even when it’s not easy.
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.” – Art Turock
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Simple Growth Hacks With LinkedIn
LinkedIn may not get as much love in the social media world as platforms like Instagram and Facebook, but there’s still no better way to get in front of business decision-makers than LinkedIn.
If you’re a marketer, salesperson or another type of professional who wants to connect with executives and other brand leaders who have the ability to actually write you a check, LinkedIn is where you want to be.
However, an empty LinkedIn profile won’t do anything to attract these decision-makers to you. You need hacks that expand your reach on LinkedIn and turn it into a lead generation tool. 79% of marketers use the network as a great source of leads.
What’s more, HubSpot learned that LinkedIn is 277% more effective at generating leads than Twitter and Facebook.
LinkedIn growth hack #1. Connect with the right audience
The keyword here is ‘right.’ Connecting with your target leads helps you put your product in front of the people who are actually interested in it. In your Sales Navigator (available through the upgraded LinkedIn version), go the advanced search bar, and click on Search for leads.
LinkedIn growth hack #2: Engage with your audience
Engagement on LinkedIn is synonymous with commenting on other people’s posts. It’s easy to assume that liking and leaving comments like ‘nice,’ ‘great post’ will help you gain exposure. But you are dead wrong if you’ve made such an assumption.
LinkedIn growth hack #3: share valuable content
The last cog in the LI sales prospecting tool machine revolves around sharing relevant content. 94% of B2B marketers use the platform as a content distribution channel. That’s because LinkedIn helps drive over half of the traffic to B2B blogs and sites.
Create content directly on LinkedIn.
Like other social media platforms, LinkedIn’s algorithm favors native content. So instead of just sharing a link to your YouTube videos or website blog, upload some of your content directly to LinkedIn. Publishing an article on LinkedIn, for example, ties back into adding rich media content to your profile, while also increasing the odds that you can stay on your contacts’ radar.
If you’re looking for content inspiration, browse the trending news stories on the platform. Doing so may give you an idea, even if it’s just for a quick reaction video that you upload natively to LinkedIn. Use a few hashtags when sharing this type of content, and if you’re lucky, you may even get a LinkedIn editor to add your content to the platform’s trending news feed.
Following these tactics can help you organically get more out of LinkedIn, rather than runni
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Strategic Brand Management - What is Brand Management?
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What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs.
Sound market & keyword research
Mission statement, well publicized
A written marketing and PR strategy
A contextual content strategy
Social media and content policies
Well-developed marketing and PR budget
Set marketing & sales objectives and quotas
Corporate ethics policy
A unique selling proposition
Distinctive logo, colors and packaging
Uniforms
Company training manuals & courses
Customer support staff
Company website & blog
Appropriate branded social channels
An organizational chart
A CMO, Director of Marketing or someone similar
Marketing staff (designers, writers, bloggers, A/V people, etc.)
Strong relations with KOL’s, marketing partners, strategic relationships & affiliates
Internal communications system and schedules
While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure
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Strategic Brand Management | What is Brand Management | Branding
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Wine Marketing Strategy | Content Marketing Plan for Wine Brands
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One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment.
How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets.
What you can do to better market and sell wine:
1. Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media.
2. Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of you practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it.
3. Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on the social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition.
4. Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
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Google My Business is a free tool that lets you manage your presence on Google – the world’s most popular search engine with a 72.48% share of the market – in searches and on Google Map
It enables you to tell the story of your business, including photos and reviews, and share important information with potential customers before they’ve even clicked through to your website.
We know that Google is always exploring ways to provide searchers with the information that’s most relevant to their search quickly and easily.
If Google sees that people are clicking to read your reviews, opting to call you, reading your posts, visiting your website or viewing your pictures, all from your GMB page, it’s a strong signal about the relevance of your content. This leads to more appearances in the ‘local pack’ of local search results and increases in your organic rankings.
Posts without a specific end date stay live for seven days whereas event or offer posts will no longer be visible once the end date has passed.
Google My Business posts are especially prominent in mobile searches as you can see from the screenshot below so it’s important to post regularly to make the most of this key bit of real estate on Google.
The 2017 survey found that 85% of consumers trust online reviews as much as personal recommendations. In addition, positive reviews make 73% of consumers more likely to trust a local business.
Google is one of the most important sources of customer reviews. If you can attract reviews on your profile, it’s a fantastic way of standing out from your competitors in local searches.
In the Google My Business dashboard, you will also see a ‘Website’ option in the left-hand menu. This is a feature that Google rolled out in 2017, as reported by Search Engine Land and others.
The Google My Business website builder is aimed at small businesses who need a web presence but who don’t yet have the time, money or focus to create a business website.
LinkedIn. It’s one of the most overlooked and underrated social media platforms for marketing. LinkedIn is a thriving social network filled with regular users — over 500 million of them, to be exact. And it’s home to more than 9 million business profiles from over 200 countries.
The website builder draws all of its information from your Google My Business profile and presents it as a simple, attractive website.
This service is free to use, mobile-friendly and easy to update. However, you need to buy a custom domain name through Google if you don’t want to
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Today, we are experiencing a fundamental shift in business and how people connect with brands, as well as each other on a global, peer-to-peer basis.
In the 1800’s society went through what is referred to as the Industrial Revolution. Factories, machines, and well-organized work forces were now performing what was once done by hand in massive quantities.
Throughout the 1900’s we experienced the Information Age. Society now was adding the power of computers and metadata to further streamline manufacturing, marketing, and distribution of goods. Not only did the technology itself evolve, but so did the access to this technology to billions of people.
The Audience Revolution
Now, we see a new revolution, the Audience Revolution. Social media has not only defined how we communicate, but has built tribes around brands, topics, and causes across the entire world.
No longer are we confined to a membership by country, religion, or school, but we are now connected through social channels around socially based causes and interests.
Moreover, decentralization of technology, as we now see with bitcoin and blockchain, is allowing audiences to verify data and create currency, outside the control of traditional institutions.
Audience Is Power
Audiences have power, choices and the ability to greatly influence others.
Audiences are not only in more control, they are tech savvy. Audiences seek how they can better leverage emerging technologies and social channels to better connect with and change their world.
In the age of easy internet participation and citizen journalism, professional creators share space, and sometimes attention with the public.
American journalist Jeff Jarvis said, "Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose. Whenever citizens can exercise control, they will."
Tom Curley, President of the Associated Press, similarly said, "The users are deciding what the point of their engagement will be — what application, what device, what time, what place."
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The Age of Audience | Today's Target Audience Strategies
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What Is Predictive Advertising?
Predictive Advertising is the process of first collecting data on consumers and potential consumers’ behaviors and activities from a variety of sources. This data is then combined with individual characteristics within their profile data. (age, where they live, what they like, etc.)
This data is then distilled and interpreted, often automatically, by sophisticated algorithms, from which a set of predictions are made.
Based on this sophisticated data, advertising strategies are then deployed to deliver relevant communications which offers to consumers relevant messages. These messages are designed to engage consumers with a business in such a way which inspires engagement and conversation.
Predictive Advertising allows you to specifically advertise to the needles in the haystack, allowing a much more efficient ad spend, thus resulting in a higher ROI.
he answer lies in predictive advertising. Also known as “inference advertising” or “anticipation marketing,” predictive advertising enables brands to make advertising decisions based on not just one particular piece of data (i.e., a user visiting the company website), but on a wide range of information comprised of several different attributes and factors. This robust data science offers actionable predictive analytics that can help advertisers accomplish the coveted objective of serving the right ads to the right audience, at just the right time. Through advanced data analysis, companies can now build a profile of their target audience that includes key insights based on behavioral, environmental, socio-economic and psychographic information. This data informs the advertising process, resulting in increased conversions and decreased costs.
So what’s next for predictive advertising? Savvy brands are beginning to use their retargeting data to build model user profiles based on proven historical data; this is known as “look-a-like” targeting, and is frequently utilized in predictive advertising. Many industry analysts claim that the science of machine learning will help to automate the optimization process for predictive advertising campaigns. Right now, manual optimization is more the exception than the rule for most advertising campaigns, but with further technological development, the day may come where the entire predictive advertising process (including pricing, targeting, etc.) will be 100% machine-driven, and able to be scaled across several millions of impressions within seconds. As data science continues to advan
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