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Top 5 Small Business Marketing Tactics for 2021 With Cebron Walker
Top 5 Small Business Marketing Tactics for 2021 With Cebron Walker
https://www.walkerkreative.com/
https://www.youtube.com/channel/UClweWnEWGJVwseVnOdvAavQ
Walker Kreative, led by Creative Director and CEO, Cebron Walker, was founded in 2015 with the mission to provide innovative, effective, and integrated branding and communications solutions that help our clients grow their businesses and realize their marketing goals.
Our team has been working in the field of marketing for decades. We won’t claim to have done it all… but pretty darn close. The 1990s and 2000s saw a massive transformation from traditional marketing and advertising to today where everything is done digitally. We grew up through all this. We know the craft and its rules, techniques, and tools and we want to help you reach your business goals and dreams.
As the world grows noisier and more chaotic by the day, you need strong brand presence and marketing to drive awareness, engagement and leads to your business. You must be visible and stay top of the consumer mind for existing clients as well as potential new customers. Impressions of your brand, as seen on social media, a website or in videos on YouTube, should create a perception of quality and credibility that attracts people to you. These “touches” out there in the “the local or global market place”, repeated over and over reinforce existing relationships and bring new ones to life.
While every business or practice begins with the boss doing it all and getting help from a family member or staffer while they grow the business, there comes a point, often sooner than expected, where doing it all by yourself gets to be too much. This can be especially true with the field of marketing. There are so many pieces and all of them play important roles: branding, social media, graphics, responsive website design, video, public relations, content writing, digital advertising and analytics tracking to mention a few. Keeping these all in play can be quite a burden and time consuming.
At Walker Kreative we take on the marketing hat, relieving owners of this burden and letting them do their own jobs. Our passion is to help the small business owner, the practitioner, the medium sized company executive take the next growth step.
If your company has an in-house marketing coordinator, fantastic. We work well as a powerful support team to pick up pieces of the marketing mix that are falling by the wayside or would be better handled by an outside agency.
When you begin with Walker Kreative you will find that developing your brand is our first target—the foundation from which everything else builds. It isn’t always required, especially if you’ve been in business for a while. But it tends to need a little review and refreshing. B
...
https://www.youtube.com/watch?v=D6nYa06PSLk
https://www.walkerkreative.com/
https://www.youtube.com/channel/UClweWnEWGJVwseVnOdvAavQ
Walker Kreative, led by Creative Director and CEO, Cebron Walker, was founded in 2015 with the mission to provide innovative, effective, and integrated branding and communications solutions that help our clients grow their businesses and realize their marketing goals.
Our team has been working in the field of marketing for decades. We won’t claim to have done it all… but pretty darn close. The 1990s and 2000s saw a massive transformation from traditional marketing and advertising to today where everything is done digitally. We grew up through all this. We know the craft and its rules, techniques, and tools and we want to help you reach your business goals and dreams.
As the world grows noisier and more chaotic by the day, you need strong brand presence and marketing to drive awareness, engagement and leads to your business. You must be visible and stay top of the consumer mind for existing clients as well as potential new customers. Impressions of your brand, as seen on social media, a website or in videos on YouTube, should create a perception of quality and credibility that attracts people to you. These “touches” out there in the “the local or global market place”, repeated over and over reinforce existing relationships and bring new ones to life.
While every business or practice begins with the boss doing it all and getting help from a family member or staffer while they grow the business, there comes a point, often sooner than expected, where doing it all by yourself gets to be too much. This can be especially true with the field of marketing. There are so many pieces and all of them play important roles: branding, social media, graphics, responsive website design, video, public relations, content writing, digital advertising and analytics tracking to mention a few. Keeping these all in play can be quite a burden and time consuming.
At Walker Kreative we take on the marketing hat, relieving owners of this burden and letting them do their own jobs. Our passion is to help the small business owner, the practitioner, the medium sized company executive take the next growth step.
If your company has an in-house marketing coordinator, fantastic. We work well as a powerful support team to pick up pieces of the marketing mix that are falling by the wayside or would be better handled by an outside agency.
When you begin with Walker Kreative you will find that developing your brand is our first target—the foundation from which everything else builds. It isn’t always required, especially if you’ve been in business for a while. But it tends to need a little review and refreshing. B
...
https://www.youtube.com/watch?v=D6nYa06PSLk
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Buy my book today! http://bit.ly/bestbrandingbook
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Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Have you struggled to increase your website traffic, even though you’ve tried every “method” out there? No matter what you do, your website traffic numbers don’t budget And your website doesn’t make enough money.
Well, I have some good news! You DON’T need to be an expert at copywriting or SEO to increase your website traffic.
The problem: Most likely, you’re focusing on the wrong metrics and reading the wrong content.
You see, there’s a lot of content out there about how to increase website traffic. Some of it is old, some of it is okay, but none of it is really something that is actionable…
Here is what’s lacking: a proven system. One that you can implement in your website right now, and see your website traffic skyrocket in a matter of weeks (or even less).
When you have the right system, it’s really not that difficult to increase website traffic.
At that point, it’s just about following the right steps and BOOM – before you know it, you’ll see an exponential growth in your traffic numbers.
What system am I referring to? It’s the same system that I (and many others) have already used to increase website traffic.
Here’s where many businesses fall off the tracks. They either don’t have a content marketing strategy or if they do, it’s seriously off the mark.
Now:
You can try all the SEO hacks, but without a solid content marketing strategy, you’ll be wasting your time.
Exactly how important is a content marketing strategy? According to research by Content Marketing Institute and MarketingProfs, not documenting your content marketing strategy can cut your chances of success in half:
60% of businesses with a documented content marketing strategy will get results from content marketing, 32% of business with a verbal (but not documented) content marketing strategy will get results, and just a measly 7% of businesses without a content marketing strategy will succeed.
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It’s also important to note that about 75 percent of startups survive their first year, 69 percent survive the first two years and only half reach five years, according to Forbes.
Building the fundamentals of a small business can take about a year but most small businesses take at least two to three years to reach profitability.
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The 10 Biggest Business Trends in 2021 That Everyone Should Be Ready For
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Buy my book today! http://bit.ly/bestbrandingbook
Check out my Podcast: https://anchor.fm/caffeinated-content
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Brand Identity - Elements, Importance & Examples (For The Digital Era)
The last decade (or hell, just the last five years) has seen an incredible shift in the way companies market their products; with social media, robust search engines, and access to mobile technology, we're literally drowning in content-most of which slips right under the radar. And yet, content marketing is one of the main drivers of businesses today.
It's a puzzling scenario for sure, but the simple explanation is that businesses succeeding in marketing are those with a clear, undeniable perspective...or in other words, a strong brand.
The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels - from the website, to social media, advertisements, and packaging. A brand's visual vocabulary will be reflected in your colors, fonts, logo and overall style.
You must implement several strategies to help grow brand awareness and strengthen the brand. It builds a robust social media presence using all of the appropriate channels to communicate directly with the desired target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube or Instagram. The agency creates a PR strategy that provides placements in the right channels, such as trade journals, mass consumer publications, television and print interviews.
Customer experience is now considered a key metric to measure brand success. Those that promise compelling experiences are the ones graduated from building long-lasting customer relationships.
Every opportunity a user gets to interact with the brand is an opportunity for the business owner to enhance brand image. Whether it is the virtual interaction afforded by digital technologies or face-to-face interaction, it is the positive user experience that can strengthen the user’s bond with the brand.
The brand is not synonymous with the logo or a website anymore. It is more about tone, visuals, and behaviors. When these three components stand true to the core brand message, customers not only enjoy consistent user experience but also develop an affinity towards the brand. Today, brands cannot do without their digital presence.
Subscribe to my YouTube channel.
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Creating The Business Event Your Audience Has Been Waiting For
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Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”.
Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives.
The best speakers put the audience first.
When Li founded Go Leeward speaker management, I\she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message.
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Please visit http://www.edwindearborn.com/ | 714-300-9566
I am a digital marketing consultant who helps people develop and executive their content marketing strategy. As I say in my video about content marketing, "I believe that a small business, well marketed, is the best investment."
What is content marketing? Marketing consultant and leadership strategist, Edwin Dearborn takes you through his concepts, philosophies, and inspirations in this informative video.
I can provide you complete marketing consultant services:
This includes all types of traditional and online marketing including: B2B content marketing, Search Engine Optimization (Getting you found in search engine results.), Search Engine Marketing (Pay Per Click and display advertising online) , Website Development, Social Media, E-mail & Newsletter management, Print, Media, Demand Generation, Lead Development & Nurturing, and more. I am located in Orange County, California. If you have marketing needs, I can offer the solutions.
What are you looking for in a digital marketing consultant?
I offer a full range of marketing consultant services to meet your needs. I can help you develop your brand identity and positioning, create a strategic plan, develop and optimize appropriate tactics to achieve the goals, and report on the results of our efforts as we go.
Feel free to contact me at (714) 300-9566 to help you develop a comprehensive content marketing strategy.
Digital Marketing Consultant | Content Marketing Strategy | SEO Marketing | Online Marketing
Video, audio, and music production by Blake Carver.
http://www.blakecarvercreative.com
Content Marketing | Content Strategy | Content Creation & Management
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Call me at 714-300-9566 and please visit https://www.youtube.com/watch?v=RPRczK8nK1U&t=4s
Facebook lead generation is NOT about post boosting, name recognition, getting likes or engagement. Facebook lead generation is a single aspect of inbound marketing. It’s about inbound marketing. Inbound. Marketing.
Are you look to generate leads? We specialize in Facebook marketing strategies and lead generation for realtors and real estate investors.
"Instead of the old outbound marketing methods of buying ads, buying email lists and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customers’ interests, you naturally attract inbound traffic that you can then convert, close and delight over time." ~HubSpot
Real estate agents are so busy trying to mold Facebook to work using old outbound marketing techniques that they are blinded to how valuable Facebook can be for their real estate business.
They’d rather argue about how real estate agents shouldn’t outsource their social media.
They’d rather argue that engagement is the sole reason any real estate agent should be on Facebook.
They’d rather argue that they are getting more leads on their personal profile than on their business page.
They’d rather argue that their Facebook business page is their way of “nurturing” their leads.
We are so sequestered within our industry that we refuse to see how other industries are very successfully using Facebook to generate leads.
Please subscribe to my YouTube channel
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How To Repurpose Facebook Live Video | Save Your Facebook Live Videos!
Visit https://premiereleadsystems.com/youtube-lead-generation-secrets
The first way to repurpose your Facebook Live is to download it from Facebook and upload it to YouTube so the video gets more visiblity.
When people ask me if you should be doing videos on Facebook or YouTube, my answer is – both. You have to have the video on Facebook for Facebook (if you share a YouTube video on Facebook, it will get very little reach because Facebook is trying to take over YouTube).
Then you have to have the video on YouTube for search – YouTube videos come up better in Google search (since Google owns YouTube).
YouTube Videos are also more “shareable” on LinkedIn and Twitter because they will have the controls to play the videos there.
If you are going to do that, you may want to consider how you do your Facebook Live videos. I generally keep my video very focused with a couple of quick tips or a very specific purpose for the video that people will find useful later.
For Facebook Live videos that I know I’m going to post to YouTube, I don’t generally interact with questions or messages on the comment section that people on YouTube won’t be able to see. If I do want to answer questions, I read the question again for the benefit of anyone watching the replay.
Now that you have them on YouTube, you can embed them in a blog post. Like I’ve done above.
Technically you can embed Facebook Live videos but I often find the embed doesn’t work as well as YouTube. I have some older posts that have now had the video disappear so the YouTube embed is a little more stable.
Here’s an idea for refreshing some of your older blog posts:
Find a post that has a point that can be made into a video
Do a 2-3 minute Facebook Live video about that point
Upload that video into YouTube
Go back to that older post and embed the YouTube video onto the Post.
Now you have content that has been refreshed and when there is video on a page, people are more likely to stay on that page longer.
Another wonderful thing that Facebook has is the ability to create captions easily from your Facebook Live videos.
Crossposting is a way to share videos across multiple Pages and can be more visible than just sharing. The insights of both of the views from each page will be visible to both pages.
Crossposting can only happen between Pages that have added each other and you control which videos you want to crosspost.
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https://www.youtube.com/watch?v=5xJsnSRkqj0
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Lead Conversion to Opportunity | How To Get More Customers
Contact Edwin at 714-300-9566 or click https://premiereleadsystems.com/contact/
I have been helping real estate professionals, doctors, and insurance and investment brokers in generating more leads from Facebook and YouTube, as well as through email.
If you are looking to generating more new customers, opportunities, and even patients for your practice, contact me on how I can help you in generating more leads, opportunities and customers.
Converting a lead will create and automatically link sales opportunities, contacts, and organizations for you. You can't convert a contact to a lead, so be sure to always start with a lead record when following your sales process.
Leads are all about capturing as early as possible the potential or interest with a prospect, sometimes long before we can talk of a real opportunity. Some leads can be qualified very quickly but other leads might need months, sometimes years of nurturing before a sales team can actively start pursuing a won deal. No matter how long it takes for a lead to be ready to be pursued, at some point they need to be converted from a lead to an open opportunity.
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