You’ve got this great idea for a new piece of marketing. You’ve pulled together the images, the layout is great, and then you need to choose a font. This is where a lot of people ruin all their hard work through a poor choice of font.
The right font choice can make your marketing piece epic, or, make it look like a dog turd. In the same way that colour and imagery affect emotion in your design, fonts and typography can too.
One of the biggest decisions is, "Do I need to spend money on a font or can I use a free one?"
There are pros and cons to both, so let's find out what they are.
Blog version of this video:
https://pixelsink.com/free-fonts-versus-paid-fontsStay Creative!
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Related Links:
FREE FONT WEBSITES
Google Fonts – One of the best high-quality free font sites out there which keeps expanding.
https://fonts.google.com/Dafont – Huge range of styles but also a high number of poorly constructed fonts. Be sure to select 100% Free from the selection menu to ensure you are only looking at free to use fonts. See animation below.
http://www.dafont.com/PAID FONT WEBSITES
FontSpring – This is a great font site where they have stripped away the legal jargon in the font licenses. They make it very clear what (if any) the restrictions are.
http://www.fontspring.com/?refby=pixelsinkMyFonts – One of the largest and most successful paid-for fonts sites. You can buy most fonts for either print or web, or both.
https://www.myfonts.com/------------------------------
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https://www.youtube.com/watch?v=Ni98z4YlqYQ