LBRY Block Explorer

LBRY Claims • storytelling-in-business-with-park

7aeae799b00a3e8ded1d92d05388f607200c0871

Published By
Created On
6 Jan 2021 16:38:38 UTC
Transaction ID
Cost
Safe for Work
Free
Yes
Storytelling In Business with Park Howell
What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/

Park Howell is a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

Links to Park's content, book and podcast
https://businessofstory.com/
https://parkhowell.com/

But everything changed in 2006. That's when he realized the advertising paradigm was being disrupted by the internet. Brands used to own the influence of mass media, but the masses had become the media creating a cacophony of communication.

Park learned that an anecdote is the antidote to help you standout.

He now consults, teaches, coaches and speaks internationally helping leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand and business storytelling.

The Story Cycle System™ is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.

Instead of struggling in their businesses, spending too much on marketing and not doing enough good, my clients, through the Story Cycle, increase sales, create more impact and build more valuable companies.

That’s the story I’m making happen in the world. And I’d welcome the opportunity to help bring yours to life.

Heart versus mind
For all the others, here’s the thing: of course an episode of your favorite TV show is better than some corporate speech. Why is that? Well it’s another story of heart versus mind.

Facts speak to your mind
At work, messages usually are a collection of facts and figures, with a logical structure. When you face one of those, your brain activates the language-processing zone.

Stories speak to your heart
When you are reading or hearing a story, your brain will react in a whole other way and simultaneously activate up to seven areas at once. Including the zone that processes images, which works 60,000 times faster than language processing. Other activated zones include those that trigger emotions, or those that command our other senses: touch, hear, taste, and even smell.

A story has a stronger impact on your audience
So it’s a fact proved by science. A story will actually engage your brain in a deeper way than facts alone. But then you already knew that. When was the last time you burst into tears or laughed out loud when watching a spreadsheet?

But work is not only about facts or figures. A lot happens every day at the office. We spent a whole lot of time there. We laugh and cry, we crave and fear, we have good times and the occasional fail. After all, most of us at work are still humans.
...
https://www.youtube.com/watch?v=JXAF5-rrr7M
Author
Content Type
Unspecified
video/mp4
Language
English
Open in LBRY

More from the publisher

Controlling
VIDEO
HOW T
Controlling
VIDEO
DENTA
Controlling
VIDEO
WHAT
Controlling
VIDEO
DON'T
Controlling
VIDEO
ORGAN
Controlling
VIDEO
WHAT
Controlling
VIDEO
BENEF
Controlling
VIDEO
BUSIN
Controlling
VIDEO
BOEL