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This year is due to be an iPhone super cycle and the stars are aligning for massive changes in a lot of ways. In this video we have exclusive renders, details on the new chip and what it means as well as what others have COMPLETELY wrong about the first ever ULTRA iPhone. Let’s GO!
Exclusive renders via https://twitter.com/Saad_IsmaiI
AppleTrack's iPhone 15 Ultra video https://www.youtube.com/watch?v=RJzS28icG70
Apple has, since the iPhone 6 typically spent 3 years with a design language before major updates. The iPhone 6, 6S and 7 lead to the full refresh at iPhone X, XS and XR and 11 and 11 Pro with the same round edges before the iPhone 12 brought the slab sides that followed for the iPhone 13 and 14 generations. This design style also features in the current iPad lineup too, starting with the Pro, then Air, mini and finally the 10th Gen iPad in October.
Apple is expected to launch the A17 in iPhone 15 Pro and Ultra, the new name for iPhone Pro Max if the leakers are to be believed. That A17 is almost certainly going to be built on TSMC’s 3nm process which started its mass production this week.
TSMC themselves have said that these chips will be up to 35% more efficient than their current 4&5 nm chips, though the last 4nm generation according to reports was more of a new generation 5nm in reality.
Apple typically increases performance by between 10 and 25% generation over generation, but the 35% efficiency improvement would be the result of taking the same chip design and simply shrinking it to the new process, with the gains being made by less energy needed to move electrons the shorter distances within the SOC.
Typically Apple uses these chip shrinks however to also add more transistors to the cores, neural engines and potentially extra unified memory too so the physical die stays about the same size and adds performance too.
On a slight tangent, if you hear others saying that the 3nm chips could come to M2 Pro, M2 Max and M2 Ultra, just beware - I think those are too close to release for that to be practical, and I think the M3 generation of chips most likely to be released around WWDC in June is the earliest we’re going to see 3nm in a Mac. But, back to iPhone 15.
And don’t worry, I’ll show you the renders pretty soon. They’re good.
Assuming Apple follows the same path as last year, the base iPhone 15 will likely get the A16 chip from the 2022 Pro models with the iPhone 15 Pro and Ultra models getting that new A17 3nm chip. Both will likely get the new look however.
It’s certainly not Apple’s first time working with Titanium either, way back apple created the PowerBook, MacBook Pro’s predecessor in Titanium, though to make the finish look good it was actually painted. More recently, the Apple Watch Ultra is a titanium cased monster, though it comes in just the one colour - raw titanium.
Apple has been filing patents for new ways of colouring and finishing titanium though, and while titanium is certainly more expensive as a raw material than stainless steel by weight, titanium is also way stronger, so you don’t need to use as much to get the same level of durability, therefore its lighter to get the same result. All in all, raw material wise it adds an about a dollar to the materials cost of an iPhone.
Speaking of colour, that’s pretty much the only thing Apple may not have 100% nailed down yet (though, honestly, it’s probably already decided. So I asked Saad Ismail to render this in Pantone’s Colour of the Year for 2023, Viva Magenta. Apple’s never made their Pro iPhones in a Product [Red] option, but this is pretty close, has a little edge of pink and I love it.
That said, it will also dull tools faster while being machined, so there is additional cost in terms of production. Oh, and that curve we mentioned on the back, that’s where the other renders that Sam Kohl and ContentCreator went wrong I think. They put the curved surface onto the glass, which means you have a way more fragile device, whereas I think that curve will be in the band of titanium, with the glass inlayed and protected by the titanium itself to add to durability. As good as Ceramic Shield is, titanium is probably gonna take those impacts way better.
All these hardware changes, along with most likely a camera improvement on the telephoto camera, maybe even getting that periscope lens for improved zoom may also be a great way to distract from the likely lack of new features in iOS 17, as Apple’s engineers seem pretty busy with following the EU’s ever evolving rules on third party App stores and their Digital Markets Act, but if you want to know my thoughts on that, I’m way ahead of you - click up here to find out why options aren’t always a good thing.
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