It’s also important to note that about 75 percent of startups survive their first year, 69 percent survive the first two years and only half reach five years, according to Forbes.
Building the fundamentals of a small business can take about a year but most small businesses take at least two to three years to reach profitability. ... https://www.youtube.com/watch?v=OsyxBNVhszA
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Yelp Business Model: 3 Strategy Changes to Become More Profitable
Yelp helps users to find local businesses like restaurants, shops, bars, home services and more. It is not a coincidence that “Yelp” resembles a shorter version of “YellowPages.” But they are more than a directory. They display the ratings, reviews, pictures that users post to give others valuable information in their choices.
Revenue sources
Local businesses can advertise among the user-generated content. The advertising model is Yelp’s main revenue source (90%). Yelp is slowly entering into the transaction business such as ordering food, making reservations and other transactions through their pages. The advertising model compares to Tripadvisor who make most of their revenues through advertising. The transaction model compares to Booking.com who make their revenue through a commission that is a percentage of the booking fee facilitated through their platform (note that Tripadvisor has also entered the transactions business more recently).
Value proposition
Platforms are multi-sided businesses. Yelp has three sides being local businesses, users and content creators. And they have to have a value proposition to all of these sides to be successful. On a higher level, it looks like this.
Local businesses:
Advertising: to promote their business and increase revenues
Transactions: enable and simplify online transactions
Users (=local business seekers):
Discovery of the “best” local businesses to satisfy their daily needs
More engaging and informative ways to browse local businesses
Active reviewers* (=content creators):
Engagement of regular reviewers who are motivated to share their experiences with others and be recognized.
Reviewers are a subset of the users. But they are crucial. They create the value that non-reviewing users consume. Normal users may write provide star ratings and the occasional brief review. Their ongoing high-quality reviews are one of the key assets of the platform, an inspiration for other reviewers and users. High-quality reviews are also the cornerstone for free organic traffic from search engines.
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https://www.youtube.com/watch?v=ob108o9IVTc
Best Hearing Aids For Seniors Las Vegas NV | Creating A Content Strategy
Please visit https://kellerhearing.com/ or call 702-527-3275
This video demonstrates how to create a content strategy for a small business here in Las Vegas NV. Keller Hearing offers the best hearing aid and audiology services in the following Nevada cities:
* Las Vegas
* North Las Vegas
* Henderson
* Summerlin
* Green Valley
* Pahrump
* Boulder City
Their passion is helping smart people like you—people who are interested in staying connected and getting the most out of life—rediscover hearing. Our satisfaction comes from the joy our patients feel when they are hearing clearer, able to once again connect with friends, family, and the world around them.
They provide a full range of diagnostic and preventative hearing services, including hearing screenings, hearing evaluations, hearing aid consultations and demonstrations, custom fit hearing protection, assistive listening devices and rehabilitative and preventative counseling. You’ll understand the benefits of the latest in hearing aid technology with the best fit for your hearing needs—all from the comfort of your home.
Their specialist at Keller Hearing has helped many people in the Las Vegas area improve their hearing and their life. Chances are we’ve helped your friends and neighbors, and we’re sure that we can help you, too.
We use the latest advances in portable technology to conduct a thorough, state-of-the-art hearing evaluation in your home or workplace. If testing indicates that you could benefit from hearing aids or assistive devices, we’ll help you find the right technology for your needs and lifestyle. And if you decide to purchase hearing aids, we’ll order and deliver them to your preferred location and make sure they are properly fitted and adjusted.
Get all the service that you would receive at a clinical office but in the comfort of your own home, office, nursing home or location of your choice.
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https://www.youtube.com/watch?v=i4vdNjvIEko
SEO For Local Business | Best Small Business SEO Services
Call me at 714-200-9566 or click http://www.edwindearborn.com/contact/
With over 10 years of experience and a data driven approach to SEO, we’re able to deliver lasting and consistent results. Since search engine optimization is a marathon and not a sprint, we focus on earning higher ranks that will stand the test of time.
Keyword research is the most important part of an SEO project. Before a small business can put together a plan to improve its rankings and traffic from Google, it has to know which keywords to target. In general, each page on your domain should target one or two unique keywords. You should have enough pages, targeting enough keywords, to cover the key aspects of your business. If you’re a roofing company that offers roof repairs, replacement, and inspections, you’re going to be looking for keywords that cover these three areas.
In cases where you’ve already got a page dedicated to a topic that you’ve discovered during your keyword research, you simply need to optimize it for search engines. Search engines are just computers, after all, and so they require some hand holding to ensure they can understand the subject matter of a page. A good SEO consultant or agency will be able to make modifications to the content and technical underpinnings of your pages to ensure that Google can understand them as well as your visitors can. This type of SEO service is perfect for small businesses and tends to be more affordable than creating pages from scratch. An agency will charge you on a per-page or per-hour basis. The ROI tends to be good on page optimization as well. Many times, a page only needs minor adjustment to be better understood by Google, Bing or Yahoo.
‘Getting the keywords on the page’ isn’t the only thing you need to do to earn rankings on Google. After all, there are likely hundreds or thousands of other pages on the Internet that also contain those same terms. So how does Google figure out which ones to rank in which positions? It figures it out by counting the quantity and quality of links pointing to that page. It considers both internal links coming from other pages on your domain and external links coming from other domains. External links are much more important than internal links and should be the focus of your SEO service provider’s link building effort. Remember — the key to link building is a focus on quantity and quality.. Not just quantity. A high quality link is one that comes from a relevant page containing shared subject matter. A high quality link comes from a page that has high quality internal and external links itself. When your SEO agency talks to you about link building, make sure they are focused on quality. The best link bu
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https://www.youtube.com/watch?v=kaXmzRZxP1k
Branding Tips For Artists - Roark Gourley Interview
Visit Roark Gourley's site at http://roarkgourley.zenfolio.com/
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Roark Gourley is an American painter, sculptor, and mixed media artist in Laguna Beach, California noted for wall sculptures that depict humorous subject matter. In 1992, the Smithsonian's Museum of Natural History commissioned Spaghetti Meets Tomato in the Collision of the Continental Plates, a high relief map of the world with depictions of various foods making up the topography and borders of countries.
So you want to take your passion for art up a notch? We couldn’t agree more! You have already nailed the first step: deciding to take a leap of faith when it comes to your art. But what’s your next move?
To start, it is all about thinking differently. You are not just an artist. You are an artistic entrepreneur and your art is your big business. As CEO, it’s time to take a note or two from the owner’s playbook of art business and marketing on developing your brand identity. Basically, you want people to recognize your art, as your art. Here are some simple ways to do just that.
Ready to take the first steps toward successfully building your brand as an artist? Enjoy!
What are you hoping to achieve with your brand as an artist? Do you want to simply share your art publicly and garner more exposure as an artist? Or do you want to start selling your art part time? Do you want to turn your art into a full-time career?
You need to determine what you want to accomplish so you ensure you are taking the right steps to achieving your goals. Basically, in business terms, decide what your return on investment is, and then start developing your game plan so that goal becomes a reality!
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https://www.youtube.com/watch?v=iEXSBBu6QaE
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When SEO comes to mind I think keywords, code, website structure, link-building, and then my head starts spinning. SEO can actually get very complicated, quickly, so what should you be focusing on to get started? Start by identifying and utilizing the most important keywords to your leads. Of course you want to ensure these keywords have high enough search volume and user intent to attract the most relevant audience.
With paid search you’re able to pay for the top placements where people are more likely to see your ads, and bid on specific keywords to attract qualified visitors. You have the control to adjust your budget, pause your ads during irrelevant times, target mobile searchers, easily measure your ROI, and the list goes on.
Moral of the story is that you should be doing both SEO and PPC to get the highest volume and quality of leads.
Without fresh and useful content there is no chance of keeping and converting your leads. Your content should come in multiple forms with the goal of helping your audience answer a question or solve a problem.
The key to content marketing is that your content needs to stand out. “Your content must be remarkable enough to break through the clutter. It’s not enough to just produce content. Your content must educate, inspire or entertain your audience.
You NEED to be attracting new and returning readers by sharing and promoting your content on social media. Creating the content is only a small piece of the puzzle. Ensuring the content reaches relevant people is where social comes in. This is inbound marketing because only people who want to see your content will follow your brand, and it's a great way to "subsidize" your organic traffic if you don't have great rankings yet.
Once a lead has visited your site, expressed interest in your content, products or offerings, you need a strategy in place to keep them engaged. One of the most effective tactics? Remarketing. This tactic cookies your site visitors and follows them around the web with ads reminding them to come back. Remarketing can be set in a variety of ways. For instance, you can remarket to anyone who visited your site, show specific ad to visitors who went to a certain page (or a set of pages), or even an ad to someone who has placed items in a shopping cart, but hasn’t converted.
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https://www.youtube.com/watch?v=NRSr1fW_Hts
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Word of Mouth and Consumer Behavior
Word-of-Mouth (WOM) is the primary factor behind 20% to 50% of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive (factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would). And its influence will probably grow because the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: that is, product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands.
Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won't do it. You've got to go above and beyond the call of duty if you want your customers to talk about you.
Don't depend on your staff to trigger word-of-mouth by delivering "exceptional customer experience." Good customer service is sporadic, even in the best establishments. The customer who receives exceptional service today can't be sure their friends will receive the same tomorrow, so even the most well-served are unlikely to put their necks on the line and make a recommendation. Deep down, customers know service comes from an individual, not from an establishment. And even the best people have bad days.
Physical, nonverbal statements are the most dependable in triggering word-of-mouth. These statements can be architectural, kinetic or generous, but they must go far beyond the boundaries of what's normal. If you don't want to be average, why do you insist on being normal?
Word-of-mouth is the most persuasive and most common way that people make buying decisions.
However, proactive word-of-mouth is the superior approach because it requires you to become strategic versus reactive: waiting and hoping for the “word to spread” on its own.
A CMO should work to increase word-of-mouth via quality products and services, awesome experiences, sharable content, user-generated content, influencers, community building, events, and engaging stories.
How do we make our customer so enthralled with your product or service that they are compelled to find a way to bring it up in conversation in-person or to share their experience online?
Telling a story - when asked to - is one thing. Telling a story without being asked is something else entirely. It requires a deep understanding of people and the science of buzz.
To make sure the word-of-mouth is proactive as m
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https://www.youtube.com/watch?v=O7bIbXvJLgQ
Healthcare Marketing Strategies & Tips | 714-300-9566
http://www.edwindearborn.com/category/healthcare-practice-marketing/
The 10 Pathways For Building A Successful Practice
Each of these 10 channels that acquire new patients are proven to produce measurable results. But when you execute all 10 methods, simultaneously and professionally, you completely assure the success of building a successful practice that is generating millions of dollars in annual revenue. Here they are:
1. Referrals - To grow, these must be generated with a proactive strategy. One has to more than just accept them when they call or come in on their own initiative. One marketing expert, Jay Abraham, has cited over 90 ways to initiate more referrals.
2. Website Design & Optimization - Most websites of doctors and their practices are quite minimal. These are one’s first evidence of cookie-cutter marketing. Most do not have an active blog. Over 96% of them are not Schema.org compliant, which has been determined to be a major SEO and ranking factor. On many websites, it is difficult to find their phone number, their map and a complete list of services. Well crafted and professionally designed websites, that are built with complete attention to the architect of the site itself, rank higher in search engines. More importantly, they convert more people into becoming new patients.
3. Local Search Marketing - Aside from one’s website, it is crucial to pay attention to patient reviews on Yelp, Google, Facebook and other directories. Leveraging how local search works can increase your overall presence online, but as well assist in increasing the ranking of your main website. There are dozens of highly effective ways of being found in local search.
4. Paid Advertising - Online advertising with Google, Facebook and other sites can drive significant traffic to your website and new patients into your practice. For those that have already attempted this marketing method with little success, I know that your campaigns were not conducted correctly. Paid online advertising can represent a major competitive difference in building a successful practice.
5. Video Marketing - Videos rank higher on Google than most pages, because Google owns YouTube. These are highly favored in local search if one optimizes the video correctly. Moreover, your videos can be embedded in your website, emailed to your list, posted on social media and embedded in blog posts.
6. Email Marketing - Email is over 40 years old and is more effective than search marketing and social media in increasing awareness and revenue. The problem is that most doctors do not use email correctly. Email marketing can not only reactivate your prior patients, be can be further shared by those on your email list to their own social media channels.
7. Social Media Marketing - Social media is an amazing communication channel to create buzz and word of mouth. How many doctors have their patients check in and give a real time review? Very few. What about creating a video of your patient’s great results and then giving it to them, with all your branding embedded, and then asking them to share it on social media? Even fewer.
8. Direct Mail - Postcards to residences and handwritten letters to existing patients are extremely effective when the lists are accurate and your offer is compelling. Bad marketing produces no response, so it is important that much thought be put into your strategy, messaging and the offer. You can even tie in your direct mailings with your website, requesting that the recipients of your direct mail go to your website for a special offer.
9. Alliances & Collaborations - Some of the best sources of new patients is establishing alliances with other doctors, lawyers, HR directors, businesses and community groups. This is best accomplished when you hire a dedicated sales representative who goes outside the office and networks with other professionals.
10. Events - Every city and county sponsors numerous events throughout the year. By attending these and being interactive, you can generate more new patients. I have witnessed practices signing up 30+ new patients in one weekend at a local event. Additionally, one should look at how to sponsor and promote one’s own events, such as educational workshops.
http://www.edwindearborn.com/building-a-successful-practice-in-dental-medical-chiropractic/
Healthcare Marketing Strategies | Healthcare Marketing Tips | Dental Marketing | Chiropractic Marketing
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https://www.youtube.com/watch?v=SxfEw_jggcw
How To Rapidly Scale Your Number of Qualified Leads & Referrals
Paid Advertising
Presentations (in-person and online)
Partnerships
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https://www.youtube.com/watch?v=cG5LA50oNIQ
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How to Become a Kindle Author Rockstar! - It's Easier Than You Believe
Becoming an author of your own eBook is worth it.
You too can become a "Kindle Author Rockstar"!
It's Easier Than You Believe
Because writing an eBook can seem to such a big project, people often dream of doing it but don’t actually get it done.
If you’ve been thinking about writing an eBook for a long time, then you’re definitely not alone. It’s one of those projects that can easily be put off so more immediate things can get done.
But with all the benefits of becoming an author, maybe it’s time to write that eBook.
It used to be nearly impossible to become a New York Times best-selling author because you needed to have a publisher, and be very well connected. But since Amazon democratized book publishing, it is more attainable to become a best selling author on Amazon, and in this course ,I teach you exactly how to do that.
Develop a Platform Based on Thought Leadership
Both fiction and non-fiction authors can and should use this strategy. A "platform" or "tribe" is a group of readers who love what you write and who trust you as an authority on your specialist subject, whether that's in fiction or non-fiction. If you build a solid tribe, you can rely on them to buy your books.
To develop your platform, create a blog and turn it into a hub of all your online activities, including social media feeds, an archive of columns on publications, and personal or professional information. Communicate with your tribe on a daily basis through social media and by building an email list. Be approachable.
That doesn't mean you have to give all of yourself to your platform. Remember: your writing comes first. Spending all your time on your platform won't bring you more readers if they have nothing to read. Read this article to find out more about striking the perfect balance.
Create a Strong Personal Brand
Whether or not you're using an alter ego, your name is, of course, a personal brand. However, there are people out there with similar names. For instance, there are two Paul Allens in the technology industry. One is the Microsoft founder and Bill Gates' business partner. The other is the founder of Ancestry.com.
Create a distinguishing feature that serves as a tagline wherever you go. Perhaps you're Susan Smith the Dolphin Whisperer Motivational Speaker or Dave Jones the One-Book-Per-Week Writing Coach. Creating a tagline means people won't confuse you with other Susan Smiths and Dave Joneses.
Getting on shows, podcasts, and reputable blogs requires sophisticated publicity skills. Reach out to journalists, editors, writers, and bloggers. You're welcome to hire a professional publicist, if your budget allows. If not, it's stil
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https://www.youtube.com/watch?v=Kl7qLQSXReQ