http://www.edwindearborn.com/contact/ Productivity. It’s the holy grail in today’s world. More widgets mean more revenue (at least in theory). If productivity isn’t increasing in your business, you are likely falling behind. Which is a place no business owner wants to be. In today’s marketing world, increasing productivity is rarely viewed as something marketing can assist with. That’s a false assumption. Here are 4 ways digital marketing will increase your productivity in business marketing. Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results that delight clients, lands even larger clients, and continues to grow. Perhaps even more importantly, productive agencies instill a sense of excitement and pride in their employees. Employees become stakeholders in the agency’s success and are motivated to drive that success to new heights. Is it any wonder that even the most renowned names in marketing continue to search for strategies to improve productivity? Strategy. The most successful marketing agencies have a clearly defined strategy, not just for their own business but for each client they represent. Is your marketing strategy clearly defined? Each employee must understand their role in supporting the organizational and client strategies. ... https://www.youtube.com/watch?v=SqNR87rGhXE

Connect with me on LinkedIn - https://www.linkedin.com/in/edwindearborn/ How can a Virtual CMO help to drive growth? - http://virtualcmo.expert/ How To Remedy The Biggest Omission In Your 10X Plan What’s The Difference Between A Virtual CMO and A Marketing Agency? The fundamental difference between both options is that a virtual CMO focuses on increasing the lifetime value (LTV) of your customers and decreasing your cost to acquire your customers (CAC), whether online media is involved or not. A CMO will establish and manage goals and benchmark KPIs (key performance indicators). From these a CMO will execute coordinated strategies, processes, and techniques to accomplish your goals. The virtual CMO is not only an expert at digital and traditional marketing, he or she is not biased to any media channel. Most agencies tend to be biased as to what they offer as a suite of services. Tool Chest Of What Works Best As the saying goes, “When you’re a hammer, everything looks like a nail.” A CMO possesses and commands an entire tool chest of tools and blueprints. He can see what the absolute best tool is for the appropriate situation and requirement. An SEO agency will tell you that optimization is the best strategy. An advertising agency will always recommend buying more ads. Professionals skilled in only one or two disciplines view the world only through what they know. Conversely, a CMO looks at all types of media, channels, and opportunities and favors what works best for that specific situation. He or she is focused on business growth rather than what channel or methods they are specialized in, thus favor. A CMO initially focuses on optimizing the channels which provide the most amount of business (ROI) for the least amount of time and money, as well as channels with the highest upside for long-term success. This is the same approach I take when initially hired as your virtual CMO. Once I understand your company, it’s processes, employees, and other key relationships, my first strategic move is rarely spending money on media. I focus available resources on areas of your business that align with increasing customer value. I work from the inside, not a biased service from the outside, as most agencies do. In contrast to how a CMO operates, a marketing agency is often hired to fulfill very specific promotional tasks like media buying, branding, and web design. They are not relied upon for non-media related marketing strategies, working with a sales team, or coordinating each and every marketing and sales activity into a systematic whole. Due to their fairly narrow focus, marketing agencies can provide a great value to companies that have optimized the majority of their marketing channels and are now focused on sourcing new custome ... https://www.youtube.com/watch?v=GH8XFDDwVdg

... https://www.youtube.com/watch?v=WFHp8dDnWoo

Book Review: "The Star Principle" by Richard Koch Richard Koch has made over $100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realizes the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses, and valuable share options. Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages. He is also a successful entrepreneur and investor whose ventures have included Filofax, Plymouth Gin, Belgo restaurants, and Betfair, the world's largest betting exchange. He was formerly a partner of Bain & Company and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas. ... https://www.youtube.com/watch?v=rNh8r5_Vxx4