Author: Bob Bentz File Type: epub RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy. In Relevance Raises Response How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile. ol lIntroduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Text Message Marketing 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile l ol WHAT YOULL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What youll get when reading this book is actionable insight on what you can do to help your business sell more with mobile. What youll learn in these chapters includes The History of the Mobile Phone How to Set and Analyze Key Performance Indicators (KPIs) Mobile Marketing Definitions and Buzzwords Principles of Responsive Design How to Use AB and Multivariate Testing Mobile Search Engine Optimization (SEO) Legal Requirements for SMS Short Code Marketing Analysis of the Major Social Media Networks How to Attract Followers with Social Media How to Advertise In-Apps Mobile Programmatic Buying Advertising on Social Media How to Develop a Mobile App Marketing an App App Store Optimization (ASO) The Internet of Things Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. Bobs 60 Top Text Message Marketing Tips Top Secret What Does Facebook Know About You? Why Facebook is the Greatest Advertising Medium of All-Time With Mobile Advertising, there is No Prime Time Anymore Why Mobile is Your Small Business Powerhouse How to Craft a Great Text Message E-commerce How Mobile Drives Sales in Retail Stores But, it doesnt stop there. Mobile marketing is so fluid, and the business is changing so rapidly, that its difficult for any print book to keep up. There, Relevance Raises Response answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information. Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for peoples attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. As a modern marketer, every digital strategy made today should be thinking tap first and click second. Its the only way for a brand to live in the moment. Today, we are clearly no longer living in the year of mobile. We are living in the age of mobile. **Review ul lIf you are planning, as you should in this new era, on creating a Mobile Marketing plan this is the book for you. -- Pedro Torresl lJust finished reading Relevance Raises Response. I had no idea that I would learn so much about mobile marketing! -- CSW, Hawaiil ul From the Author WHY I WROTE RELEVANCE RAISES RESPONSE ** ** ** ** In 2014, I was given the honor of being named as an adjunct at the University of Denver. I would be teaching its graduate level course in mobile marketing in the Communication Department of University College. The book that the university gave me as a text book was a good one, but it was four years old. While being four years old might not be much of a factor for a mathematics textbook, in the world of mobile marketing (which is only about ten years old), it was tremendously outdated. So, to supplement the more recent developments, and to correct the things that were simply wrong, I began writing 10 to 15 pages per week to supplement the text book. The response that I got from the students was terrific. They said they really liked reading my supplements and encouraged me to write a completely new text book for the class. At the time, it seemed like a daunting task, but when I figured that I already had 150 pages written, expanding it to its current 355 page level didnt seem impossible, even with a full-time job. Writing the book became a labor of love for me and I wrote every night for two or three hours after coming home from work. It took nine solid months of writing at night and during the weekends until I had what I thought was a good final product. That was, until I hired an editor. Elizabeth Thornton was my editor and she took my copy and enhanced it tremendously. Not only did she correct the obvious typos and grammar errors (of which there were more than Id like to admit), but more importantly, she made suggestions on how to better explain some of the concepts I wrote about. Even more important, she put me through a series of fact checks that put me under the same scrutiny as a presidential candidate. Im certainly glad she did, because in some cases, I trusted my memory more than I should have. (Something that you should trust less and less with each year.) Relevance Raises Response is a college text book, but it doesnt really read like one. In fact, it is more of a How-To book than anything. It gives you real life examples of how to create and operate a mobile marketing plan for your business or agency. Mobile is your Digital DNA. The phone number you have today is the one that you will have for the rest of your life, regardless of what area code you may move to. It is the most intimate of devices that we own. In fact, even spouses dont share their mobile phones, and most would feel their privacy was violated if they did. But, mobile is also the most powerful marketing medium ever invented. Thats because of its unprecedented ability in targeting the best possible prospects for your business that are in the right place, at the right time, and on the right device where they are most likely to buy. What youll discover in this book are proven strategies for mobile marketing from an author that lives it every day.

Author: Gilles Deleuze File Type: pdf A Thousand Plateaus continues the work Gilles Deleuze and Felix Guattari began in Anti-Oedipus and has now become established as one of the classic studies of the development of critical theory in the late twentieth century. It occupies an important place at the center of the debate reassessing the works of Freud and Marx, advancing an approach that is neither Freudian nor Marxist but which learns from both to find an entirely new and radical path. It presents an attempt to pioneer a variety of social and psychological analyses free of the philosophical encumbrances criticized by postmodern writers. A Thousand Plateaus is an essential text for feminists, literary theorists, social scientists, philosophers, and others interested in the problems of contemporary Western culture. **