Mark Ruffalo apologizes for tweet suggesting Israel committed ‘genocide’ Mark Ruffalo apologized this week for suggesting that Israel committed “genocide” during its 11-day conflict with Palestinian militants in Gaza. “I have reflected & wanted to apologize for posts during the recent Israel/Hamas fighting that suggested Israel is committing ‘genocide’,” the outspoken actor tweeted Monday. “It’s not accurate, it’s inflammatory, disrespectful & is being used to justify antisemitism here & abroad. Now is the time to avoid hyperbole.” The woke actor did not specify which public statement he was apologizing for, but on May 11, he compared Israel to apartheid-era South Africa. https://nypost.com/2021/05/25/mark-ruffalo-apologizes-for-saying-israel-committed-genocide/ ... https://www.youtube.com/watch?v=5YgClL3zWNA

Brands are shifting their focus to the customer experience. How does this shape the social media manager’s role? According to a recent Forrester study, 79% of brands named improving the customer experience as their top concern. Here are six strategies that can help social media managers bring customers an outstanding brand experience. Connect with audiences emotionally Whether you’re Tweeting content or responding to a customer service request, forge an emotional connection. The Harvard Business Review agrees: “Our research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level.” How can your content tap into customers’ deeper concerns, motivations, and needs with your Tweets? Focus on building conversations Don’t just broadcast company updates or share fun content. Use Twitter to build conversations and create deeper engagement around the topics that matter the most to your audience. Here are a few ways you can build conversations: Ask questions Respond to follower content Use Twitter Polls Host Tweet chats https://business.twitter.com/en/blog/6-ways-social-media-managers-deliver-twitter-experience.html ... https://www.youtube.com/watch?v=VibydYu5Ivw