In video, it all becomes very real when it’s time to sell something. That’s when you need to understand how all the elements fit together.
Let’s look at this recent launch video and see if we can spot a few things that may help with your next sales video. (And they are all sales videos to some extent)
I call the ability to see this your ROVI, or Return on Video Investment.
This episode also has a built-in quiz to see if you can tell which camera was used to shoot which scene.
Have fun with it!
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https://www.youtube.com/watch?v=tQ-MBceho5U
http://www.visibleauthority.com
In this episode you'll learn the best questions to ask of anyone in a testimonial, and how to get the most creative and amazing answers from your interviews!
00:17 Questions To Ask In The Interview
01:41 Example Testimonial
01:59 Rules For Good Conversation
03:01 How To Thank Your Client
03:22 How To Edit Your Interview
04:15 Sign Up For More Free Video Marketing Info Here
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https://www.youtube.com/watch?v=BHbt4wFu71Y
When you're trying to use video to make good things happen in business, you run into a massive problem right away.
It's massive only because you can't see it.
Your mind is practically commanding you to do something with your videos that, in my experience, is just about the worst thing to aim for.
In fact, this is one of the reasons for my super-secret project which will be released on Friday...a way to put your silent critic to sleep and release your potential for massive creativity and capacity for genius-level work.
I'm talking about the siren song of IMPACT.
Still, can you hear in your brain how great that sounds? Wouldn't you love to have swarms of prospects falling all over each other trying to get to you because of the impact your video had on them?
I used to want that, too. And then I realized what a weird rabbit hole it was taking me down, getting me into conflict with myself with every press of that big red record button.
It's just plain too expensive to let the mind take over this process.
Here's how to resolve it...
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https://www.youtube.com/watch?v=KPM_dK4mqgk
When you're interrupting someone's day it's good to have something more valuable for them to think about than what they were thinking about at that moment, right?
But that's a hard thing to pull off...unless you apply a few of these simple ideas; applying them religiously to your video ads...and all the rest of your videos for that matter.
They've worked for us pretty well. See what you think...
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https://www.youtube.com/watch?v=tSHFRLuUJG8
Who hasn't had challenges with their shooting environment? I know I have. This is a danger we all face if we aren't acutely aware of and then fix it.
A Visible Authority can’t afford to be undone by their own videos. They're supposed to demonstrate how you help someone through your inner authority, not X it out.
This video should alleviate that concern pretty much for good.
You'll discover...
1. The authority-enhancing space that's been waiting for you.
2. How to unlock its potential.
Here are links to the hardware demonstrated in the video:
The BeastGrip DOF MK II:
https://beastgrip.com/collections/shop-now/products/dof-adapter-mk2
The BeastGrip Pro:
https://beastgrip.com/collections/shop-now/products/beastgrip-pro
The Rokinon 85MM cine lens:
https://www.rokinon.com/lenses/cine-lenses/85mm-t15-1
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https://www.youtube.com/watch?v=iVpcga4rFXw
If creating the most authentic and fluent version of yourself on video could be reduced to a formula, it could easily start with your script.
When you communicate your topic on a logical and an emotional level, miracles can happen.
So what would that look like exactly? How would you do that?
I would seriously try this method, because if you let yourself, it will feel so right...
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https://www.youtube.com/watch?v=W0eCNkYwA5A
Nobody thinks they have enough room to do greenscreen well, let alone perfectly.
This video is going to show you how to get a nearly pristine result lighting a 6 x 6' area, which is more than enough for almost anyone standing by themselves.
You're even getting a floor plan and a complete resource guide for everything you'll see going on in the video.
It doesn't just demonstrate all the stuff set up and working, though it does do that. It gives you all the measurements, wattages, types of instruments, how to expose for it all, and even exactly where you need to stand.
There isn't much left out.
But you tell me. :)
Get your plans here: https://www.visibleauthority.com/ultimate-gs-invitation/
*Note: Apologies to the sharp-eared listeners who pointed out my audio coming out of only one channel. It kind of got away from me. I hope that won't put you off from trying the strategies described. And just as an FYI, there are about 200 more videos here on the channel with no audio problems. :)
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https://www.youtube.com/watch?v=GnsR3TI4LLU
http://www.visibleauthority.com
Any professional will tell you have have to be able to see yourself while filming yourself. Or at least while you're setting up the session and getting yourself composed in the frame.
But filming with the Facetime camera or any other phone camera that only gives you 720p video is not a great option anymore either. Those videos are looking pretty soft these days.
For an image -conscious market you need something better. At least full HD, which is 1920 x 1080. But this presents an almost insurmountable challenge when you have to use the main camera of your iPhone because YOU CAN'T SEE YOUR IMAGE.
So here's a simple solution to eliminate the anxiety of not knowing what you look like on camera.
https://youtu.be/Hph2csPKQJ0
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https://www.youtube.com/watch?v=Hph2csPKQJ0
http://www.visibleauthority.com
How do you build an audience for your videos? That's one of the biggest challenges people have when they come to YouTube. But also getting the right kind of views for their videos. In business, that means potential clients and customers.
The Holy Grail of online video is views and conversions. But you need to think a little differently business videos than you do for simple fame and fortune. There's actually more strategy involved.
01:07 Strategy 1: Defining Your Audience
01:26 Strategy 2: YouTube as Hub
01:38 Strategy 3: Tag, you're It!
01:54 Strategy 4: A juicy description
02:12 Strategy 5: Hidden Keywords
02:25 Strategy 6: What's in a Name?
02:38 Strategy 7: On Being in the Here and Now
02:56 Strategy 8: Dialing back the signal-to-noise ratio
03:18 Strategy 9: The Magic of Playlists
03:39 Strategy 10: The Power of response videos
04:18 The next nine strategies and more...
This two-part series takes a closer look at the 19 top techniques for getting more targeted views for your videos.
And they do work. I've been using them and so have my students and we've seen great results. Hundreds and sometimes thousands of views where they used to be in the single digits, which, unfortunately is what most YouTube videos get.
Time to get ready for your closeup!
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https://www.youtube.com/watch?v=VV82aaX0zkU