The Dayta platform is implemented as a personal data exchange, powered by the DAYTA token. Dayta enables the users to benefit from the profits that the companies produce by using their data for marketing purposes, behavior analysis, and customer insight. The project’s vision is to solve multiple data protection, consent, and privacy issues all at once. The Dayta ecosystem introduces a personal data management framework that enables users to manage their data, monitor the use of their data, and trade access to their data. Dayta has a GDPR-ready (General Data Protection Regulation) design to ensure users can easily manage and profit from their data worldwide. The Dayta token smart contract implements the platform’s utility token: DAYTA. The Dayta decentralized data exchange is implemented in the form of a decentralized application (DApp) on top of the Ethereum blockchain. The Dayta DApp will run on the public Ethereum blockchain; however, it might be migrated to a purpose-built sidechain in the future, such as Plasma, if deemed appropriate. The project's aim is to ensure all participants from companies to users protect and profit from a unified personal information blockchain which will ensure efficient data audit and transparent smart contracts and agreements. With the help of the Dayta mobile app, the users will be able to maintain control over and manage their personally identifiable information. The features of the mobile app are as follows: