Omnipresence Is Omnipotent Unless people know who you are, no one will pay attention to what you represent. You have to get people to know you which means that you have to get attention. The more attention you get, the more places you will be; the more people you are with, the more you can be everywhere. Show me one great company that has not accomplished omnipresence. Coca-Cola, McDonald’s, Google, Starbucks, AT&T, Bank of America, Apple, Ford Motor Company, Visa, American Express, Wal-Mart—these names are everywhere. There are also individuals who have accomplished omnipresence so well that the world immediately recognizes their names, such as Steve Jobs, Oprah, Bill Gates, Warren Buffett, George Bush, Barack Obama, Abe Lincoln, Elvis, the Beatles, Led Zeppelin, Walt Disney, Will Smith, Mother Teresa, Muhammad Ali, Michael Jackson, Michael Jordan, and so on. Whether you like them or not, each of these people has created such a name for himself or herself that most people know who they are—or at the very least, recognize their name and align it with importance. ... https://www.youtube.com/watch?v=CFycJgCPRKk

Reputation Management Strategies & Tactics with marketing expert, Edwin Dearborn http://www.edwindearborn.com/best-company-brand-strategy/ When developing a company brand strategy, you want to put your best foot forward and ensure that you get it right the first time. But what is the best company brand strategy focused around? In one single sentence, “You want to transfer your enthusiasm from your company to your team members and to your customers.” And how is that best accomplished? In the words of branding expert, David Brier, branding is defined as “The Art of Differentiation.” Learn how to develop a reputation management strategy and branding tactics for: 1. Personal Branding 2. Business Branding 3. Product Branding Bring the company brand to life through a range of well-planned, well-executed marketing activities, and make sure the overall messages are consistent, clear and relevant to your target audiences. Make sure the various messages are concise and easy to comprehend. Do not try to communicate every single point from the company branding strategy. Instead, a selective approach will make much more impact using the same resources. And a word about your brand’s transparency. Thanks to technology, nearly everything you do as an enterprise or brand can be observed and published to the world at large. It is important that is a brand is proactive in their messaging and utilizing all communication channels actively and in a strategic manner. ... https://www.youtube.com/watch?v=qyrNUYRTbOU

Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ ​ According to the resource-based view of strategic management, a firm can gain a competitive advantage by gaining access to strategic resources. This begs the question of what a strategic resource is. When developing a firm's strategy, managers should understand the three basic strategic resources and how they can be used. Human Resources A firm's human resources are, quite simply, the employees that it has at its disposal. Having the right employees can provide firms with a competitive advantage. For example, a firm may recruit the best and brightest scientists for its research and development department or the top business school graduates for its management team. Firms need to manage their human resources, both by recruiting the kind of employees that they need and by retaining their best staff. Capital Resources Capital resources are resources that a company uses in the production of goods such as factories and equipment. Capital resources can provide a firm with a competitive edge in the marketplace. For instance, if a firm has specialized equipment that allows it to produce goods more efficiently, its production will be faster and less costly than the competitors. Capital resources can be expensive and time-consuming to obtain, making it difficult for competitors to gain them. Natural Resources Natural resources are resources that naturally exist in the environment, such as oil, fresh water, minerals or arable land. Natural resources cannot be created, so a firm has an advantage if it operates in a country where these resource exist. Firms can obtain natural resources, however, by entering new countries. For example, many foreign oil companies have entered Middle Eastern countries to access their oil reserves. Managing Resources To be successful, firms must manage and balance all three strategic resources. It is not enough to have access to just one resource. For example, if a lumber company has access to the natural resource it needs -- forests -- it still needs capital resources to manufacture the lumber and skilled workers (human resources) to harvest the trees and mill the lumber. Although some strategic resources may be more important for specific companies, they must remember to invest in other strategic resources as well. What is 'Brand Equity' Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in ... https://www.youtube.com/watch?v=naYHuz5mPNw

What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/ You need to be who you are and let people SEE you, all of you, to attract the ones who get you. Your content marketing needs to be strategic. As a business owner, the strategy should be that the content you create fills a real need for your audience, and it helps them solve a problem. What is content strategy? Content strategy guides the creation, delivery, and governance of useful, usable content. Depending on who you are or what you need to do, content strategy can prioritize a few different things: Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs. Content strategy guides decisions about content throughout its lifecycle, from discovery to deletion. Content strategy sets benchmarks against which to measure the success of your content. How does content strategy work? Content strategy works by connecting the content you are trying to create and manage to the people who are doing the creating. Substance: What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience? Structure: How is content prioritized, organized, formatted, and displayed? (Structure can include IA, metadata, modeling, linking strategies, etc.) Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality? Governance: How are key decisions about content and content strategy made? How are changes initiated and communicated? Why do you need a content strategy? Your content strategy is your voice—it’s how you reach multiple audiences to achieve business objectives you’ve defined. But before you can speak, you need to know what you’re trying to say. So what are your business objectives? This is a starting point—and the process shouldn’t be rushed because of the amount of energy required to create and implement a successful content marketing strategy. ... https://www.youtube.com/watch?v=uiXx9w1AOAQ