In this video, I discuss 10 common mistakes that people make with their e-commerce business on a daily basis to improve and ways that they can improve the most important points to improve. 1) Selling The Wrong Products One of the main reasons websites fail is because the product fails. If you're selling a product no one wants, than you're in a tough position from the beginning. This is the biggest decision of all when starting an online store. What should you sell? Even if there are many other websites selling the product (like a name brand shoe), there is still a place for you if you market your website correctly and have a value proposition. Make sure online users want to buy the products you're selling! 2) Pricing Is Way Off We've all heard the stories and seen the websites making millions and they look very amateur. Although though their look isn't good, these people succeed when offering the best prices. Of course these sites would do even better if they had better design and a solid marketing strategy, but the idea is low prices will attract customers. This is the case in the retail market outside of the web, but even more important on the web when the next store is only a click away. Be sure you're researched your competitors and that your prices are competitive. 3) There Isn't a Marketing Plan Be sure you've planned how you're going to market your website. Without a strategy developed, you'll never make it. Map it out and take time to execute the plan. And remember, if it does not work the first time, tweak it and continue to grow your ROI. Since most online sales start with a search, have a search engine optimization and paid search marketing strategy (and budget). 4) The Website Isn't Ranking in Google A big part of your marketing plan and business model should be eCommerce search engine optimization. The basic idea is moving you to the top of the search engines which allows search engine users to find your website when searching keywords related to your website. 36% of customers start their search for a product on Amazon, while 35% start on Google. So ranking on Google for your product keywords is still one of the best ways to be found. 5) The Design Is Just Plain Bad Of course the look of your website is probably one of the biggest factors in whether or not you'll be successful. We've all pulled up a website and as soon as it loaded hit the back arrow. Why? Because the website looked sketchy. Like they'll steal your credit card number and you'll never get what your purchased. Even though they may be a legitimate company, we all get worried when shopping online. The goal needs to be to build a big, strong, trusting brand and look for your online business. 6)No Value Proposition Be unique. Something must make your ... https://www.youtube.com/watch?v=zJnJduFqcwQ