How to recover from the Google search algorithm update and why speed can give you an edge in 2020
If you have a high-speed site and you are struggling with rankings with your SEO campaigns, it's time to reflect on your marketing strategy.
Why can't you beat your competitors with slower sites?
We know there is no way to "fix" rankings, and you have to impress Google with expertise, authority, and trust (E-A-T).
Mobile sites are getting slower by 24.1% YoY, and shifting your attention to your ads campaign will buffer the time needed to create an elaborate SEO campaign that will beat your competitors in the coming months.
Strike at your competitors by going after their ads traffic and dominate by using your fast website to your advantage.
Google is putting the Terminator in your Pixel phone
The most interesting development from the Google I/O conference is "Google Duplex" which uses the Google Assistant to book appointments and automatically book car rentals from your phone.
This is validating that the User Experience on your website has to be intuitive, modern, and clean because the Assistants are coming.
Having a solid experience on your website will not only give you a competitive edge but it will also prepare your business for Voice Search.
How often do you use the assistant on your phone?
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Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update?
"Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates." They're designed to ensure that overall, we're delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover."
Google organizes content from your website and uses algorithms to determine the searcher's query's true meaning. If Google understands the importance of the search, it's goal will be to show the most relevant search results.
If your website's traffic has declined following a Google core update, most likely, Google's algorithms have determined that there are other pages on the web that are more relevant and helpful than yours.
Suppose you are still building spammy backlinks and writing poor or thin content. It won't be easy to rank your website in 2021.
As a business owner, you have to care about reputation and brand. You are setting up all your social media accounts, having a modern and fast website, and excellent communication. These are factors that help elevate your brand trustworthiness with Google and website visitors from SEO.
Reviews and many other interactions that happen on and off your website are essential. Holistically, you're building a reputation and a brand. This is easy to understand and improve without being an SEO geek like me. What it comes down to is the content.
Google has been improving Natural Language Processing (NLP) to meet the needs of a search visitor. Artificial intelligence algorithms are doing a lot of the heavy lifting here. Focusing on your E-A-T is still very important in 2021.
We are starting to see in our analytics for ourselves and our clients that more relevant keywords are seeing improvements in rankings. This could be related to Google improving its efforts to analyze more text to decode what you are searching for online.
This is especially true with our medical niche clients. This relates a lot to the "Medic" update from many years back.
The emphasis is on the quality of the text and how deep it goes on a specific topic. Google seems to be balancing YMYL queries better and is leading to less Medic interference in ranking swings.
The pattern is consistent with every algorithm update. Some pages go up, and some pages go down. This is why understanding your internal content strategy is essential. The actual pages that are optimized and have improvements to content could be leading with results.
Getting stuck i
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If you walked on broken glass every day as a career, would you complain more or less?
Well, Dave Albin from Firewalk Adventures does, and it puts a lot into perspective. His story is an inspiration, and he has promoted excellent team building for corporates such as Google, Nasa, and Tony Robbins to name a few.
I have been struggling like many with a paradigm shift in my life. Luckily, learning from clients such as David is already motivating me to push a little harder.
Here are some helpful links about us:
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https://www.youtube.com/watch?v=h6cmgG4SSgU
Open Patent is “Empowering Adoption and Advancement of Crypto Technologies.”
This is groundbreaking news from Jack Dorsey of Twitter. He goes on and endorses the internet money on Reuters to affirm it is the fastest and hardest money on the planet. The recent developments in the last 30-days have seen increasing mainstream awareness, and the adoption of this currency is reaching an all-time high.
Jack Dorsey, Dave Portney, Cameron & Tyler Winklevoss, Joe Rogan, and Adam Curry explain what bitcoin is in 2020.
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#bitcoin #openpatent
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▶️ Let’s get ready to rumble in the living room!
Google is reporting these worldwide figures.
? 800% increase in feature-length movies
? 125% increase in TV Shows
? 250% increase in live content
#youtubeads #googleads #youtube
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In this step-by-step tutorial, we'll walk you through the process of setting up Google Analytics 4 (GA4) for your Shopify store in 2023. Whether you're a beginner or an experienced Shopify user, this guide will help you effectively track and analyze your store's data, giving you valuable insights into your customers' behavior.
Request an audit: https://zima.media/free-website-audit
? Timestamps:
00:00 - Introduction
01:10 - Heading into Google Analytics
01:27 - Creating a Google Analytics 4 account
03:25 - Creating a Data Stream
04:18 - Adding GA4 to your Shopify store
05:44 - Configuring basic GA4 settings
08:55 - Verifying GA4 integration with Shopify
09:36 - Define internal traffic
11:08 - Conclusion
?Meet Joshua Botha
Hi, I am Joshua, a marketing consultant at Zima Media. We’re a marketing agency (with over 1000 reviews) focusing on SEO, Google Ads, Linkedin Ads, and Facebook Ads for Shopify and Wordpress websites.
What makes Zima Media different is that we are entirely decentralized. This means we have eliminated overheads such as office bills, allowing us to offer our clients affordable, quality digital marketing services and lowering the bar of entry for small businesses.
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#google #ga4 #tracking #shopify
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How often does an SEO agency report on performance?
SEO happens over time, and it's like watching paint dry sometimes.
? Google Search Console is critical.
? Google Analytics reporting is excellent to see what's happening on your website.
? Google Data Studio can distill down all the performance in one place.
Reporting needs to be set up, and so does tracking because it will map to business results. Monthly reporting is standard, but biweekly reporting tends to be better to engage both internal and external stakeholders.
There's a lot of tools I did not cover here, but that's fore enough video.
What tools do you use to report on your SEO performance?
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How are they still in business?
Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following.
? Requires being approved by Hulu
? Simple demographic targeting
? Cannot target specific placements (shows)
? 15-30 second long spots
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#hulu #huluads
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Try this growth hack to reduce the digital clutter holding you back.
In 2020, my New Year Resolution was not to make another Document or Spreadsheet.
In this video, I am going to show you how we applied the theory of the notebook.
#minimalism #growthhacking #productivityhacks #veganskincare #indiebeauty #cosmetics #skincare #garyveechallenge
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