Healthcare Marketing Strategies & Tips | 714-300-9566 http://www.edwindearborn.com/category/healthcare-practice-marketing/ The 10 Pathways For Building A Successful Practice Each of these 10 channels that acquire new patients are proven to produce measurable results. But when you execute all 10 methods, simultaneously and professionally, you completely assure the success of building a successful practice that is generating millions of dollars in annual revenue. Here they are: 1. Referrals - To grow, these must be generated with a proactive strategy. One has to more than just accept them when they call or come in on their own initiative. One marketing expert, Jay Abraham, has cited over 90 ways to initiate more referrals. 2. Website Design & Optimization - Most websites of doctors and their practices are quite minimal. These are one’s first evidence of cookie-cutter marketing. Most do not have an active blog. Over 96% of them are not Schema.org compliant, which has been determined to be a major SEO and ranking factor. On many websites, it is difficult to find their phone number, their map and a complete list of services. Well crafted and professionally designed websites, that are built with complete attention to the architect of the site itself, rank higher in search engines. More importantly, they convert more people into becoming new patients. 3. Local Search Marketing - Aside from one’s website, it is crucial to pay attention to patient reviews on Yelp, Google, Facebook and other directories. Leveraging how local search works can increase your overall presence online, but as well assist in increasing the ranking of your main website. There are dozens of highly effective ways of being found in local search. 4. Paid Advertising - Online advertising with Google, Facebook and other sites can drive significant traffic to your website and new patients into your practice. For those that have already attempted this marketing method with little success, I know that your campaigns were not conducted correctly. Paid online advertising can represent a major competitive difference in building a successful practice. 5. Video Marketing - Videos rank higher on Google than most pages, because Google owns YouTube. These are highly favored in local search if one optimizes the video correctly. Moreover, your videos can be embedded in your website, emailed to your list, posted on social media and embedded in blog posts. 6. Email Marketing - Email is over 40 years old and is more effective than search marketing and social media in increasing awareness and revenue. The problem is that most doctors do not use email correctly. Email marketing can not only reactivate your prior patients, be can be further shared by those on your email list to their own social media channels. 7. Social Media Marketing - Social media is an amazing communication channel to create buzz and word of mouth. How many doctors have their patients check in and give a real time review? Very few. What about creating a video of your patient’s great results and then giving it to them, with all your branding embedded, and then asking them to share it on social media? Even fewer. 8. Direct Mail - Postcards to residences and handwritten letters to existing patients are extremely effective when the lists are accurate and your offer is compelling. Bad marketing produces no response, so it is important that much thought be put into your strategy, messaging and the offer. You can even tie in your direct mailings with your website, requesting that the recipients of your direct mail go to your website for a special offer. 9. Alliances & Collaborations - Some of the best sources of new patients is establishing alliances with other doctors, lawyers, HR directors, businesses and community groups. This is best accomplished when you hire a dedicated sales representative who goes outside the office and networks with other professionals. 10. Events - Every city and county sponsors numerous events throughout the year. By attending these and being interactive, you can generate more new patients. I have witnessed practices signing up 30+ new patients in one weekend at a local event. Additionally, one should look at how to sponsor and promote one’s own events, such as educational workshops. http://www.edwindearborn.com/building-a-successful-practice-in-dental-medical-chiropractic/ Healthcare Marketing Strategies | Healthcare Marketing Tips | Dental Marketing | Chiropractic Marketing ... https://www.youtube.com/watch?v=SxfEw_jggcw

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Content Marketing Ideas, Tips & Strategies Content marketing is all about using content to attract and retain visitors, and eventually turn them into customers. And most people who use it know it’s effective. There’s just one problem: coming up with new content marketing ideas can be seriously hard work. According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors means you’re losing money. ​ Video continues to grow as a dominant media online. The content keeps viewers engaged, and it is easy to view on multiple devices. It is also great for teaching. Some concepts just don’t translate well to text. Perhaps a product demonstration relies heavily on visual information. Or, you might want to explain an idea with real-world examples. If you create instructional videos for your potential clients, you can address issues that are easy to digest and look great for your company. Another way to take some of the content load off your shoulders is through interviews. By conducting interviews with industry leaders, you can give your audience a behind-the-scenes look at the industry. This is beneficial for you because you have brought great content to your visitors, but it also benefits the interviewee because they get the chance to step into the spotlight for a bit. You also have plenty of options, from phone/video conference interviews to written questions that you email. Another excellent place to mine for content ideas is your Frequently Asked Questions. You can speak with the sales team or customer service team to find out what issues pop up on a regular basis. Then, devote a blog post (or other content type) to each question. If you don’t have a set of questions from your current customers, you can mine sites like Amazon to see what is confusing or frustrating for people buying products similar to yours. ... https://www.youtube.com/watch?v=deRtk781qp0