Niels Bosma talks about doing marketing with a technical background, automating your workflows and what happens when friends become co-founders in the same company. See the episode notes http://www.talkswithpetri.com/niels/ Guest bio Niels Bosma is a passionate growth hacker, product developer and angel investor. He builds growth engines. His latest venture is Filestar that is revolutionising how people work with their files. He is also a co-founder of Offerta and Tessin, which is Scandinavia's first and largest platform for real estate financing. Niels loves to do side projects such as SeoTools for Excel. He is also an avid mountain biker. Topics: - leaving early as a startup founder - influence vs. titles - automation as a part of your workflow - growth hacking and SEO - long-tail landing pages - automated Youtube videos - long-tail traffic as a part of the business model - fully automated Adwords campaigns - fast development response to demand - marketing is very technical now - CTO and CMO - backtracking marketing expenditure - start early with SEO - quantity vs quality in content - reuse your content - open-source intelligence - lead engines and prospecting - sales gamification - culture building - transparency - recruitment with the team - student training program - developing own talents - friends as co-founders - take funding or not? #growthhacking #gamification #seo ▬▬▬▬▬▬▬ Talks with Petri ▬▬▬▬▬▬▬ Subscribe and listen: Apple iTunes: http://podcasts.apple.com/fi/podcast/talks-with-petri/id1510244954 Google Podcasts: http://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xY2JhODBiYy9wb2RjYXN0L3Jzcw Spotify: http://open.spotify.com/show/1Vh6ErBtpllSekhAlgCERY Episode Playlist http://www.youtube.com/playlist?list=PL4SBm4hkWLa6eEyu0y4qGr68t4Y1WUm-B Episode notes http://www.talkswithpetri.com/ Follow on Twitter: http://twitter.com/talkswithpetri Petri follows his curiosity and shares his talks with people building the future. Talks with Petri -show explores personal discoveries and experiences with lessons learned. The real-talk conversations go deep where the purpose is always to learn more and share the know-how with others. ... https://www.youtube.com/watch?v=LkcPFROSs0M

Watch the full episode: https://www.youtube.com/watch?v=ilSHrtcWano Hannu Ryopponen talks about working with Ingvar Kamprad, how he was as an entrepreneur and what made IKEA successful. He also reveals what happened when he travelled with Kamprad and met dignitaries. #ikea #ingvarkamprad #ikeasuccess ▬▬▬▬▬▬▬ Talks with Petri ▬▬▬▬▬▬▬ Subscribe and listen: Apple iTunes: http://podcasts.apple.com/fi/podcast/talks-with-petri/id1510244954 Google Podcasts: http://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xY2JhODBiYy9wb2RjYXN0L3Jzcw Spotify: http://open.spotify.com/show/1Vh6ErBtpllSekhAlgCERY Episode Playlist http://www.youtube.com/playlist?list=PL4SBm4hkWLa6eEyu0y4qGr68t4Y1WUm-B Episode notes http://www.talkswithpetri.com/ Follow on Twitter: http://twitter.com/talkswithpetri Petri follows his curiosity and shares his talks with people building the future. Talks with Petri -show explores personal discoveries and experiences with lessons learned. The real-talk conversations go deep where the purpose is always to learn more and share the know-how with others. ... https://www.youtube.com/watch?v=sK6wGA_P-UQ