Want to create the ultimate super shareable social media content? Learn from the annual “Budget Summary format”. I still remember before the social media era, everyone is waiting to buy a newspaper that contains a summary of an infographic about the following Budget announcement. However, thanks to the internet and the invention of social media, we can enjoy more accessible, faster, and better news distribution with digital media formats. Simplified complicated news or content becoming a digestible carousel-style format is always welcome by users. Nobody has time to read the full details but wants to absorb the latest news as soon as possible. So, what’s the announcement that makes you excited for Budget 2023? #contentmarketing #contentmarketingtips #marketingtips #marketingtips #digitalmarketingtips #digitalmarketing #budget2023 #budgetmalaysia ... https://www.youtube.com/watch?v=XBFaYucEwww

Here is what I learned after reading this book - Marketing 6.0: The Future is Immersive by Hermawan Kartajaya, Iwan Setiawan and Philip Kotler. 1. Audience Targeting. Using the same method for all audiences will not be effective. Focusing solely on current audiences that generate revenue, while ignoring future generations (Gen Z & Alpha), means you might be missing out on presenting your brand to them effectively. 2. Phygital Natives. The internet is an integral part of life. The digital aspect blends with physical/offline interactions as the norm. They value different priorities and exhibit different behaviors compared to older generations. It's important to speak their language and adapt to new cultures. 3. Combining Physical & Digital Experiences. This point is more relevant for retailers. It's necessary to understand which funnel, step, or experience requires a human touch, machine intervention, automated processes, or a mixture, according to trends and requirements. Focus on enhancing customer experience. 4. Success Cases, Projects, Examples. Learning about the implementation—both the successes and failures—of various concepts is crucial. Whether these concepts are outdated or not, it's important to understand why big brands launched those initiatives at that time. There's no need to reinvent the wheel. If you’re not aware, learn it before it’s too late. 5. The Core of Marketing Remains the Same. Despite the emergence of new media, platforms, or approaches, the core principles of marketing remain unchanged. The next generations of technology may involve AR, VR, or mixed reality concepts, but users still expect the same behaviors in their buying journey. Understanding these principles is essential to utilize and plan for future roadmaps. Blindly following trends is a waste of money and resources. 6. Branding and Consistency. Maintaining brand identity, corporate values, and themes across all platforms is crucial. Remind stakeholders of the company's vision, mission, and core values to ensure customers recognize the cohesion and unity. 7. Striking a Balance Between Innovation and Financial Feasibility. Start small but think big. Consider pilot programs and test markets. Perfect forecasts or estimations are impossible, but it's worth trying. Learning from the process, regardless of success or failure, is valuable. 0:00 Intro 0:04 Audience Targeting 0:21 Phygital Natives 0:39 Combining Physical & Digital Experiences 0:56 Success Cases, Projects, Examples 1:18 The Core of Marketing Remains the Same 1:47 Branding and Consistency 2:02 Striking a Balance Between Innovation and Financial Feasibility #marketing #philipkotler #bookreview ... https://www.youtube.com/watch?v=gy6yYmAy2XM

Why do you still purchase expensive products or services? 1. The aura, look, and feel of the brand 2. The more expensive the price, the better the quality? 3. You get extra features and benefits 4. Best after-sales service or support 5. The pricing model or strategy makes it feel worthwhile 6. Influence from parents, friends, and peers 7. Random reasons and wildcard factors #digitalmarketing #digitalmarketingtips #pricingstrategy #pricingstrategytips #whypeoplebuyfromyou #marketing #marketingtips ... https://www.youtube.com/watch?v=CIm1GNCeqlo

The 5 stages of awareness make up a marketing framework that acknowledges having a great product or service to rave about just isn’t enough. You have to consider what the customer already knows before deciding how to communicate with them best, otherwise your messages could fall on deaf ears. If you’re looking for more ideas on content creation, the next thing you do is to change your perspective — instead of looking inside out, start looking at your organization from the outside. I’m sure you already know this — the best perspective to look at your organization is from your customer’s eyes. No matter what your industry or product/service offering, your customers go through different stages of awareness. Let’s take a closer look at the 5 levels of customer awareness. This is another way to look at the buyer’s journey. #awareness #copywriting #digitalmarketing #marketingfunnel ... https://www.youtube.com/watch?v=ha_Ht1kIQq4