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7 May 2020 23:01:50 UTC
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Pt. 4: Leveraging Your Brand's I.P.
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video/mp4
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VIDEO
TAYLO
taylor-swift-trademark-genius
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https://www.youtube.com/watch?v=bl_LT-AXBT4
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Created
7 months ago
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video/mp4
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VIDEO
WHAT
what-information-becomes-public-in-a
There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also available to scammers. Erik shares several privacy considerations for anyone filing for trademark registration at the USPTO.
...
https://www.youtube.com/watch?v=p_nS9MTY3AM
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Created
1 year ago
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video/mp4
English
Controlling
VIDEO
EXAMP
examples-of-great-branding
What lessons can be gleaned from successful branding? In this episode, Erik shares several great examples of such lessons and how they might help boost your brand. Please like and subscribe so we can keep bringing you great content!
Timeline:
00:00 Examples of Great Branding
00:10 Trademark filing
00:12 Examples of use
01:18 Peloton branding
03:05 Solo stove branding
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https://www.youtube.com/watch?v=yvdcEovt7Os
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Created
1 year ago
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video/mp4
English
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VIDEO
SPEAK
speaking-with-erik
Former USPTO examiner Erik Pelton discusses his experience speaking to audiences about trademark law, branding, and related topics.
http://www.erikpelton.com/services/speaking/
http://www.erikpelton.com/about/
http://www.erikpelton.com/about/erik-in-medias/
...
https://www.youtube.com/watch?v=AtJv8e35ZUc
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1 year ago
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video/mp4
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VIDEO
WHAT
what-is-a-letter-of-protest-for-a
A letter of protest for a trademark application is actually a way for a 3rd party to attempt and block a trademark application. In this video, Erik explains what a "Letter of Protest" is how and why to use one.
...
https://www.youtube.com/watch?v=TCRZx81fDpU
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Created
1 year ago
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video/mp4
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VIDEO
5 THI
5-things-i've-learned-about-trademarks
The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023.
00:00 5 Things I've Learned About Trademarks So Far in 2023
00:15 trademark law
00:40 small business trademark
00:50 trademark dispute
02:00 small business branding
02:10 Artificial Intelligence AI trademark
02:38 trademark ai tool
03:30 USPTO filing fee
04:15 intellectual property
05:00 Messi soccer brand trademark
05:10 Victor Wembanyama nba brand trademark
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https://www.youtube.com/watch?v=EAkZpgLmPxA
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Created
9 months ago
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video/mp4
English
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VIDEO
TRADE
trademark-registration-doesn-t-cost
In this video, Erik Pelton explains why trademark registration doesn't cost money, it saves money for businesses. Learn more about the value of trademark registrations and the trademark application process at www.erikpelton.com.
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https://www.youtube.com/watch?v=G2AHrdU4qvw
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1 year ago
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video/mp4
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VIDEO
WHAT
what-happens-when-appealing-a-trademark
Every year there are probably hundreds—if not thousands—of trademark appeals filed. When can you appeal? How long does it take? And why the increase in such appeals? Erik explains the nuts and bolts of appealing to the Trademark Trial and Appeal Board and explains why the best appeals are planned before the appeal begins. Check out more great content at www.erikpelton.com.
...
https://www.youtube.com/watch?v=6QPhYxnOyOw
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Created
1 year ago
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video/mp4
English
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VIDEO
THE P
the-palette-for-building-a-bold-brand
Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors. For more, see https://www.erikpelton.com/resources/trademark-visuals/palette-for-building-a-bold-brand/
...
https://www.youtube.com/watch?v=HfIxOpv8ClU
Transaction
Created
1 year ago
Content Type
Language
video/mp4