The Importance of Brand Awareness for Small Business Ambiguity is a Brand Killer Brand awareness plays an important role in the consumer's purchasing decision-making process. Strong brand awareness can be a predictor of brand success. Brand awareness is strengthened by its brand-related associations such as the consumers’ evaluation of the brand and their perceived quality of the brand. Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive advantage. 6 WAYS SMALL BUSINESSES CAN BUILD BRAND AWARENESS As a small business, building brand awareness is a crucial part of your marketing strategy. It’s likely you don’t have the capacity or budget for large-scale advertising efforts or campaigns. The best way to gain momentum as a small business is to get your name out there as much as possible and create brand evangelists by providing an excellent customer experience. There are a number of different ways to build brand awareness for your business – here are 6 of our favorites. 1. GET SOCIAL One of the easiest ways to build brand awareness is to be on social media – and to actually be social! Just having a Facebook page for your business isn’t enough; you have to post creative and engaging content that makes people want to interact with your business. This could be in the form of blogs, videos, or even contests that encourage your fans to participate. 2. ASK FOR REVIEWS Reviews are an integral part of most buying processes now. Over 90% of consumers read reviews at least occasionally before making a buying decision and 7 out of 10 consumers will leave a review for a business if they are asked. (BrightLocal). By building up the number of positive reviews you have, you can build your reputation in the eyes of your consumers (with the added benefit of boosting your SEO). 3. CREATE CONTENT Creating content is a great way to educate people about your business and drive more traffic to your website. By creating content that is relevant and engaging, you are also creating something that people can easily share via social media or email. This allows even more people to read your posts, and gets your name in front of an audience you might not have tapped otherwise. 4. LOCAL PARTICIPATION Be everywhere in your community. If your town or city is having a festival, sign up to have a booth! Partnering with local charities or sports teams is another great way to get your name out there in places that people will see and remember. 5. EVERYONE LOVES FREE STUFF What better way to get your brand out there than literally putting it into people’s hands? Invest in some koozies ... https://www.youtube.com/watch?v=cKPELppkTbo

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ There are three types of individuals who are in entrepreneurship business. A select few think Big, some think Big enough, and some think small. Here’s a simplification of the three types of business people (and clients) which I have met over my 35 years in business. 1. Achievement Junkies They are never satisfied, regardless of their success. They are always growing their opportunities by recruiting, building happy and competent teams, as well as leveraging BIG THINK promotion. They resent accountants and spouses telling them to “save money.” To them, money is an energy which grows their dreams, not something to save or economize for fear of risk. They manage by systems and by placing competent team members in the right spots to help them accomplish their goals and objectives. They live for high risk and big stakes and more than often, they succeed. They drink a lot of coffee and/or are fitness types. This is 3 percent of the business people I meet. 2. Seekers of Leisure They are relatively successful and prosperous. But, they do not want to work too hard, as this takes away from their free time for family or leisure. They have people doing the work for them in some or many regards. But, they will purposely slow down any marketing, progress, and expansion if it means fully or partially dragging them back into the business, as this means less free time for themselves. They dream of loafing, traveling, and retirement as their highest ambition. They tend to be overweight or out of shape. This is 23% of the people I meet in business. 3. Masters of Doing Their mindset and subsequent op basis: “I must do it all myself”. They refuse to hand off his work to others, consciously or unconsciously. They insist on doing the work themselves. They are quite adverse to any risk. They are typically overworked and underpaid. They complain about not being able to find good help. They tend to suffer from stress related health issues or lack of good rest. This is 75% of the people I meet in business. ... https://www.youtube.com/watch?v=QxyDEtFR5mQ