Google algorithm explained: It's like going to the gym or hiring a personal trainer
Too many people are struggling with the theory that goes into improving their visibility on Google. In this video, I am covering the simple mechanics of what the difference between Google SEO (Free) and Google Paid (PPC) traffic is and how it fits with the Going to the gym metaphor.
SEO is like going to the gym. Everyone starts from zero, and you have to take it seriously, eat right, and never skip a workout. The longer and harder you go, the better the results will be. Along the way, you will become frustrated, quit, and give up, and this is common when something is hard and feels so out of reach.
Paid Google is like hiring a personal trainer because you are taking it a bit more seriously, and it costs a little more, but the time it takes to see results can be faster. It's essential to balance out the slow burn of SEO with the quick rise of working with a personal trainer.
How are they still in business?
Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following.
? Requires being approved by Hulu
? Simple demographic targeting
? Cannot target specific placements (shows)
? 15-30 second long spots
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#hulu #huluads
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https://www.youtube.com/watch?v=jL7As72cqIg
Google Ads conversion tracking for Shopify is tricky.
This is a quick video to highlight a pain point most Shopify store owners will have in Google.
Shopify is a dream when it comes to speed and ease of use.
It quickly connects Google Analytics, enables ecommerce features, and seamlessly integrates with the Facebook Pixel.
However, most Shopify stores ignore their Google Ads setup or even worse, essential features that make it work.
Remember to link your Google Ads account & Google Analytics account.
Check that conversion are recording in Google Ads & Google Analytics & Shopify.
Work with a tracking expert to fix tracking pixels, product feeds are working, and all bugs are fixed.
These might seem trivial, but if left undone Google can reject some of your campaigns and you will lose time guessing what's wrong.
Anyone have any tracking nightmares they want to share?
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https://www.youtube.com/watch?v=nrhHzcnVVw0
▶️ Learn more about YouTube SEO
? SERPs are being spotted in the wild on YouTube.
? This change correlates with the Google Discover push.
? Algorithms are testing “search intent” on YouTube.
#youtube #youtubeads #youtubeseo
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https://www.youtube.com/watch?v=q6PJc0JQ5Jo
I want to be ranked on page #1, can you do it?
The question you have to be asking is, can we get on page #1?
⏳It can about 100 days to see results.
⏳Domain rating of at least 49
⏳Content needs at least 25 referring domains linking to the web page.
SEO is about brand building.
SEO is supposed to be a partnership. No one person will build your brand alone without a celebrity endorsement. Focus on building your communication and partnering with experts that can help elevate your brand online and Google.
Share an experience about ranking a keyword on page #1 of Google.
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Today is a remarkable day for all of us at Zima Media because we’ve just reached 1000 reviews on Fiverr Pro, and there are not enough words to express how excited we are.
We’ve been waiting for this day since the time we launched Zima Media with the idea of helping small businesses grow above and beyond. That’s why we’d like to thank you all for believing in us and trusting our knowledge and expertise.
1000 isn’t just a number for us. It’s a milestone that shows that our efforts are worthwhile. We’ve always strived to be the ones who deliver quality and affordable services while still maintaining the highest levels of transparency.
Now, with almost 2000 clients in more than 80 countries, we’re ready to take on new challenges and thrive even more. Thanks to you Zima Media has become a respectable growth hacking marketing agency that provides cutting edge solutions and considers each client a part of its creative family.
In data we trust, and so should you!
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https://www.youtube.com/watch?v=EGaF5_XODyM
▶️ Find out how we beat Google every time.
? 92% of searches happen on Google
? 95% of mobile searches happen on Google
? 22% of all traffic comes from SEO
There are over 800 custom search engine results.
How many of these features are your utilizing?
#google #seo #googlealgorithm
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https://www.youtube.com/watch?v=IfXcVHMORoc
A former client asked to look at his Google Analytics, and I found fake website traffic. Even going into 2020, we see fake marketing tactics. Avoid these at all costs to save your marketing dollars on real results.
? Fake website traffic.
Let's start by saying you will not have 100K unique visitors to your site for $50. This is a scam that I fell for when I was 18.
? Fake backlinks.
Crummy SEO agencies often build backlinks to improve the visibility of websites on Google. Doing PR to earn focused links and mentions will do more to your brand then wasting marketing dollars on phony link building strategies.
? Fake followers.
You are telling me that for $10, I will have 1K extra followers. Save the money and do not buy fake followers that will never engage with your posts.
? Fake engagement.
Nobody is going to like your photos because it will require building a community. This is where I am starting the next leg of the #garyveechallenge after focusing on creating content for the last 12-months.
Don't waste your time to prop up vanity metrics. Measure your actions by what you do and at what frequency.
#digitalmarketing #advertisingstrategies #socialmediamarketing #growthhacking #seo #ppc #shopify
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