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19 Aug 2020 16:39:05 UTC
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Google algorithm explained: It's like going to the gym or hiring a personal trainer
Too many people are struggling with the theory that goes into improving their visibility on Google. In this video, I am covering the simple mechanics of what the difference between Google SEO (Free) and Google Paid (PPC) traffic is and how it fits with the Going to the gym metaphor.

SEO is like going to the gym. Everyone starts from zero, and you have to take it seriously, eat right, and never skip a workout. The longer and harder you go, the better the results will be. Along the way, you will become frustrated, quit, and give up, and this is common when something is hard and feels so out of reach.

Paid Google is like hiring a personal trainer because you are taking it a bit more seriously, and it costs a little more, but the time it takes to see results can be faster. It's essential to balance out the slow burn of SEO with the quick rise of working with a personal trainer.

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https://www.youtube.com/watch?v=648yHnY1uAw
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