Don't let anyone tell you that you can't sell with humor. That it's too delicate, too easy to get wrong, too easy to overdo, and too hard to get right.
Nonsense!
We have the completely wrong idea of what humor is and how to go about it in business. Humor is one of the most powerful tools there is in marketing.
Would you like to be more consistent in making video? The secret is in paying way more attention to your words.
I'm not talking about copywriting or being brilliant. Only about where you put your focus. Right now you may be putting it on the hardest part of video production, thinking that's going to get you to your goal of consistency faster.
Well, that may sound right, but this lazy guy has found that the truth, in this case, as in so many others, is counter-intuitive and amazingly powerful.
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https://www.youtube.com/watch?v=FSe91Ku_CHo
IMPORTANT: Updated for 2018 at the link below!
https://www.youtube.com/watch?v=KjRh4q2DMwQ
01:15 Steve Describes How To Edit Your Video For Slimness
01:42 Two Reasons YouTube Won't Upload Your Video
02:01 How To Upload Your Video Successfully
04:02 Knowing What Format To Use When Uploading Your Video
04:39 QuickTime Pro And .MP4: Your Most Successful Tools
05:04 The Two-Step Uploading Dance
05:39 Steve Walks Us Through The Process Inside His Editing Program
07:35 Carefully Select The Right Settings
09:30 Back To YouTube: Testing The Proper Upload
10:07 Visit BrainyVideo.com (now https://www.visibleauthority.com) for More Tips
There's a reason most YouTube videos look so
awful. They haven't been shot or edited well,
but they also haven't been prepared for the web.
Would you like to know how to make a crystal clear
video upload in one minute rather than 5 hours?
Do you have 10 minutes? That's all it will take
to change the look of your videos forever.
Enjoy...
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https://www.youtube.com/watch?v=J6L4VxdGxsQ
http://www.visibleauthority.com
Being able to make your text do the samba is a much-requested item these days. And for good reason. Text can add a lot of panache to the simplest of productions.
The cool thing is that regardless of the editing platform you may be using, whether you are a Mac person or a PC person, the techniques for making onscreen text do cool stuff under your control are about as easy as they can be.
What makes it less than easy is when you don't know why you're doing it. In this lesson, Steve explains why certain things happen onscreen when they do, how long they should take, and exactly how to do them, all in about 10 minutes.
Good deal? Take a look. Then, if you liked it, please do the following 3 things:
1. Leave a (nice) comment here with some thumbs up!
2. Subscribe to the BrainyVideo YouTube channel
3. Go to the BrainyVideo newsletter sign-up page so you never miss any weekly installments of these tips.
You can find the page at http://www.brainyvideo.com/newsletter.html
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https://www.youtube.com/watch?v=YgIzBhZHyNo
http://www.visibleauthority.com
I hesitate to say this, but too many people are doing their videos in a way that makes their audience cringe.
That's such a shame because it's kind of simple to keep the cringe away. When you do, your audience watches all the way to the end simply because you've made it comfortable for them to do so!
One of the keys to getting your audience way more comfortable is nothing more than how you put your graphics on the screen.
Wouldn't you rather have one of those kinds of videos? Sure you would! So let's cut through all the complexity and claptrap.
There's really only one super-important rule to follow.
Watch this rule in action and see how to implement it right in this video. (And see who Steve found living in the background...)
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https://www.youtube.com/watch?v=m7FryMT8Xi0
“You got to know ’em better than they know themselves.”
That’s the song I’ve always heard from the marketing guru choir. This is one of those ideas that sounds so appealing on the front end, but when you consider how life actually works, it doesn’t really pass the smell test.
So then what can you know about your audience that will move the needle?
This.
www.visibleauthority.com
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https://www.youtube.com/watch?v=ncuZSTyMc0I
You can have a good online business without having squillions of YouTube views and subscribers. Surprising numbers of people do.
All you need is a good funnel. So if you're just starting yours now, or want to make a better one, pay attention to these simple basics and apply them as best you can.
If I were starting over, this is exactly what I would do.
https://www.visibleauthority.com/dashboard-invite/
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https://www.youtube.com/watch?v=_3f1ufiFqFg
http://www.visibleauthority.com
In this installment, we cover the following:
Camera shyness
Proper mic placement
Subject composition
Subject angle to camera
Effective questioning technique
Why even great answers can sometimes become unusable
How to talk to your subject
Covering yourself legally... right on camera
00:36 Steve Walks Us Through The Interview Process
01:07 How To Put On The Mic
01:30 How To Focus The Camera
02:09 Three Important Things To Tell Your Client Before Recording
03:24 How To Handle The Moment Before
04:24 How To Be Prepared
04:38 Learn More At www.brainyvideo.com/newsletter
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https://www.youtube.com/watch?v=d4i_mBM7iMY
When you're trying to use video to make good things happen in business, you run into a massive problem right away.
It's massive only because you can't see it.
Your mind is practically commanding you to do something with your videos that, in my experience, is just about the worst thing to aim for.
In fact, this is one of the reasons for my super-secret project which will be released on Friday...a way to put your silent critic to sleep and release your potential for massive creativity and capacity for genius-level work.
I'm talking about the siren song of IMPACT.
Still, can you hear in your brain how great that sounds? Wouldn't you love to have swarms of prospects falling all over each other trying to get to you because of the impact your video had on them?
I used to want that, too. And then I realized what a weird rabbit hole it was taking me down, getting me into conflict with myself with every press of that big red record button.
It's just plain too expensive to let the mind take over this process.
Here's how to resolve it...
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https://www.youtube.com/watch?v=KPM_dK4mqgk
Come learn about video marketing, production and on-camera performance in a live interactive session with hot seats, rewrites, re-edits and more!
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https://www.youtube.com/watch?v=R_2URdpEvU4