Trademark Registration: The Whole is Greater Than the Sum of Its Parts
There are numerous benefits to trademark registration. Each is critically important, but when all of them are put together, it creates a trademark fortress. In this episode Erik explains why—when it comes to trademark registration and protection—the whole is greater than the sum of its parts. ... https://www.youtube.com/watch?v=RbU2Elrw1pA
Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this video.
00:00 25 Great Slogans
00:25 products and services trademark
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https://www.youtube.com/watch?v=ZigmRxtESl0
There are several different types of searches (comprehensive, knockout, TESS, etc) that one can conduct before filing a trademark application. Erik reveals details regarding some of these key search terms, and the different searches that brand owners should be aware of.
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https://www.youtube.com/watch?v=PJYGHtE2Q8M
The power of branding at the Big House®️ at University of Michigan. #goblue #umich #umichfootball #branding #trademark
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https://www.youtube.com/watch?v=7aqiCrPqTiU
Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides some free tips for brand owners. For more great tips and updates, sign up for Erik's blog at https://www.erikpelton.com/blog/
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https://www.youtube.com/watch?v=FHs_INAfbRM
Episode 139: There are different evidence requirements with the USPTO for services vs. goods. In this episode, Erik discuses these differences and the importance of proper evidence in the trademark application process. For more tips about the trademark application process, visit www.erikpelton.com
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https://www.youtube.com/watch?v=eKv70VnnU5M
Podcast names are eligible for trademark protection and USPTO registration just like any other product or service brand name. Listen as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark) podcast available at https://www.erikpelton.com/category/podcast-series-tricks-of-the-trademark/.
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https://www.youtube.com/watch?v=y91bbnYYkag
When developing a brand name, an important step is searching for conflicts to make sure the path to registration is clear and unobstructed.
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https://www.youtube.com/watch?v=1dAkuDmGFJE
In this video, trademark attorney Erik Pelton shares three tips for creating and building a strong trademark and brand.
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https://www.youtube.com/watch?v=xGRR6DkQuCE