Step 1: Your brother / friend calls and excitedly tells you he met a woman. She teaches microbiology at a university. Step 2: He wants to send her something that shows he remembers her. He's not tech-savvy and asks you to help him. Step 3: Check Amazon for plush Cyanobacteria. Fail to find it. https://www.etsy.com/listing/581653124/cyanobacteria-filament?ref=hp_rv-1 Step 4: Check Google Shopping and find one result on Etsy https://www.etsy.com/listing/581653124/cyanobacteria-filament?ref=hp_rv-1 Step 5: Purchase the product: - select PayPal as purchase provider - enter in PayPal the address of your brother's friend's univeristy facility, divison, building, room number, zipcode, city, state - select payment source within PayPal - Click purchase - In Etsy, re-enter every variable of the recipients' address. - Accept delayed delivery due to the custom product - Accept 30% or $10 increase in the purchase price for shipping despite the discrepancy between the cloth product and lack of weight that requires a 30% purchase increase - Send your brother / friend the receipt HOMEMAIDE simplifies these steps into a less than 30 second purchaser's journey! THIS IS WHY 90% of DIGITAL PURCHASER JOURNEYS END IN ABANDONED CARTS. THIS IS WHY 90% of ECOMMERCE STORE OWNERS FAIL WITIHN THE FIRST 120 DAYS. Step 6: Experience Buyer's Remorse after checking Duck Duck Go and find cuter, better, cheaper plush Cyanobacteria: https://www.ebay.com/itm/174645574283?chn=ps&norover=1&mkevt=1&mkrid=711-213727-13078-0&mkcid=2&itemid=174645574283&targetid=4580496732614415&device=c&mktype=&googleloc=&poi=&campaignid=418233788&mkgroupid=1230353745471221&rlsatarget=pla-4580496732614415&abcId=9300542&merchantid=51291&msclkid=8bcf5eeb37a514c217703f9ec5ba89f6 ... https://www.youtube.com/watch?v=9xg68wNRHA8