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How the Baby Boomers screwed America. Are Millennials Killing Name Brands? Generation Z is already moving away from Facebook, and 8 more industries could be next.

You've probably heard a headline like that before. However, what is the concept of generations really all about? What's after Generation Z? And, why do these generations even exist?

First, let's get the "What's after Z" conundrum out of the way. Unless a new name gets very popular sometime soon, Generation Alpha shall be the name. Mark McCrindle is the person that is leading the campaign to call them that. Generation Alpha will hopefully be a new beginning, and we'll dig deeper into that later in the video. Unless more popular names arise, we will continue with the Greek alphabet. In that case, the generation afterwards would be Generation Beta. But there is a good chance a more popular name will arise. Generation Y tried to be the name for the generation that came after Generation X, but although that name is used periodically, Millennials is more popular. Now that we have that out of the way, let's rewind. Who really started this generation thing?

Historians generally agree that the naming of generations for economic and social purposes started in the 20th century. Of course people complained about the older people being "behind the times" and the younger ones being "young and dumb and naïve" forever. However, properly named generations being a serious concept wasn't a thing until the 20th century.

In addition, to make things clear, I'm speaking from a primarily American/Western perspective, because the concept of generations can differ in different parts of the world.

This whole generations thing became serious when generational theorists Neil Howe and William Strauss published "Generations: The History of America's Future". They proposed a system.

This system would have saeculums. Saeculums are like eras in human history, but only about a century long each. Each saeculum would have turnings, and the turnings are pretty much the same as generations. A new turning starts when the previous turning is entering adulthood, so each turning is about a quarter of a century long. I could make this more complex, but I'm not going to. For the purposes of this video, we're just going to call them generations. Okay?

Anyways, the first generation in a saeculum would be the High, the second the Awakening, the third the Unraveling, and the 4th the Crisis. It was essentially, a pattern for society. Every century, there would be these 4 different turnings, in that order, that represent the shifts in society. Just like seasons, as Strauss and Howe said! In
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https://www.youtube.com/watch?v=VYkIr45eK-g