Y'all don't get to see all of the work that goes into running this channel and keeping continual growth happening. It takes a village to do everything if your intent is to grow a brand. If you're just trying to be an influencer, you could get away with not having any employees, sure, but if you're trying to build a business and effect change in your industry - a team is a must.
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https://www.daverussoart.comFor the first few years I did everything on my own. Most small YouTube creators go through this struggle. When your numbers are small, there's just not as much to do in a day. You can record some things, sit and edit the video, build the channel playlists, build your own website, get blog posts/vlogs put together, check social media and constantly post images/videos/reels, and then go about your day. But as you grow, the interactions start to flood in. A few messages per week turn into a few hundred, then a few thousand per week. At a certain point you grow beyond the ability to keep up with everything.
Also gaining sponsors becomes a TON more work, and if you don't have people around you - you could end up falling behind and damaging a relationship with a sponsor. I'm guilty of this too. So I started hiring. I realized I'm not a tax expert, I'm not good at scheduling appointments, keeping calendars, animating, keeping books, coding websites, and all of the other crazy tasks it takes to keep something like this going. So I reached out and started having people, one at a time, come aboard and take on small tasks for me.
The list grew, and grew..then the divorce..then Covid..then the list shrank back to just me again...then I got through it all, just kept plugging away, and now I have a fairly decent-sized group of people helping me make my dreams a reality. Thank you all for your constant help, for your willingness to make my dreams a reality, for all the crazy little odds and ends, and last minute details you cover, for the headaches, for the HEAVY amount of le
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