In the early 2000s, Apple was striving to re-establish its brand and attract a broader audience. The company faced strong competition in the computer market, and it needed a way to stand out. One approach Apple took was product placement in popular movies, which could generate buzz and increase brand visibility among the masses. In the movie "Austin Powers: International Man of Mystery" released in 1997, the character of Dr. Evil, portrayed by Mike Myers, humorously demanded "One million dollars!" as a ransom, which he believed was an enormous sum. When his request was dismissed as a small amount in the late '90s, he rephrased it to "One hundred billion dollars!" which he still considered to be an absurdly large amount. To put this sum into perspective, Dr. Evil humorously stated that it was "just a fraction of what we were making from our Macintosh division!" This comical reference to Apple's Macintosh division was a clever product placement within the movie. At the time, the Macintosh division was facing financial difficulties, and the humor in the scene stemmed from the fact that the movie implied that Apple was making an enormous amount of money even though it was not the case in reality. The movie's reference created a buzz among the audience, and it further established the connection between Apple and popular culture. It helped position Apple as a brand that was in touch with the entertainment industry and also added a humorous touch to the perception of their products. The line "One hundred billion dollars! (just a fraction of what we were making from our Macintosh division!)" became a memorable and iconic quote from the movie and solidified Apple's place in pop culture. Overall, the scene in "Austin Powers: International Man of Mystery" showcasing the PowerBook laptop and the humorous Apple reference helped in shaping Apple's image as a trendy, creative, and culturally relevant brand, making it a big deal in terms of brand exposure and marketing strategy during that time. #retrocomputer #retrocomputing #austinpowers #powerbookg3 #macintoshcomputer #stevejobs ... https://www.youtube.com/watch?v=v6h7s87ejek

Windows11, debian 12, macOS ventura ? #macosventura #macossomona #windows11 #debianlinux #focusritescarlett #lumixgh6 #crtmonitor ... https://www.youtube.com/watch?v=8hWcbxvaDeQ