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Marissa Mayer and the Fight to Save Yahoo!
Author: Nicholas Carlson
File Type: epub
A page-turning narrative about Marissa Mayers efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoos California headquarters. On them there was Mayers face and one word HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoos campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayers controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Googles golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlsons capable hands, this riveting book captures Mayers rise and Yahoos missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in todays rapidly changing business landscape. ReviewGood books about business and its leaders often come in two forms a book with a message but without a gripping narrative to tell it, or a compelling narrative bereft of a message. In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoos ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom. Once, Yahoo was King of the Internet. Over its two decades, Yahoo recruited able leaders who, despite previous successes, stumbled. Sometimes they were at fault. Sometimes they were defeated by forces Hercules could not control. Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama. Memories will linger long after this roller coaster stops. --Ken Auletta, author and Annals of Communications writer, The New Yorker Nicholas Carlson has written the inside story of one of the most fascinating tech leaders of our time, Marissa Mayer, and one of the most frustrating Internet giants of our time, Yahoo. This is a fast-paced, compelling, and detailed account of Mayers valiant efforts to turn round a company and culture that helped create the Internet as we know it.. --Richard Wolffe, executive editor, MSNBC.com, and author of The Message Before there was Google or Facebook or even Amazon, there was Yahoo. It was the Internet to many in the 1990s. But it has been sick for more than a decade. In this fascinating, deeply reported tale, Nicholas Carlson, for the first time, tells us why. Its an astonishing story of mistakes and missed opportunities polluted by a startling lack of vision almost from the beginning. If you want to understand what truly scares big shots running companies in Silicon Valley, read this book. They all worry about becoming Yahoo. --Fred Vogelstein, author of Dogfight How Apple and Google Went to War and Started a Revolution, and contributing editor, Wired magazine The inside story of the cult of personality that surrounds the leadership of Silicon Valleys technology behemothsA well-researched, up-to-date story about a fight to define one famous companys future. --Kirkus ReviewsAbout the AuthorNicholas Carlson is Business Insiders chief correspondent. His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digidays award for best editorial achievement of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series Game Changers.
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135934
Author: Matt Mason
File Type: pdf
It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time. In The Pirates Dilemma, VICE magazines Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society. Mason brings a passion and a breadth of intelligence to questions such as the following How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual. With great wit and insight -- and a cast of characters that includes such icons as the Ramones, Andy Warhol, Madonna, Russell Simmons, and 50 Cent -- Mason uncovers the trends that have transformed countercultural scenes into burgeoning global industries and movements, ultimately changing our way of life.From Publishers WeeklyMusic journalist Mason, a former pirate radio and club DJ in London, explores how open source culture is changing the distribution and control of information and harnessing the old system of punk capitalism to new market conditions governing society. According to Mason, this movements creators operate according to piratical tactics and are changing the very nature of our economy. He charts the rise of the ideas and social experiments behind these latter-day pirates, citing the work of academics, historians and innovators across a multitude of fields. He also explores contributions by visionaries like Andy Warhol, 50 Cent and Dr. Yuref Hamied, who was called a pirate and a thief after producing anti-HIV drugs for Third World countries that cost as little as $1 a day to produce. Pirates, Mason states, sail uncharted waters where traditional rules dont apply. As a result, they offer great ways to service the publics best interests. According to Mason, how people, corporations and governments react to these changes is one of the most important economic and cultural questions of the 21st century. Well-written, entertaining and highly original, Mason offers a fascinating view of the revolutionary forces shaping the world as we know it. (Jan. 8) Reed Business Information, a division of Reed Elsevier Inc. ReviewPirates bring choice and cause change. In this stunning book,Matt Mason forgets the parrots and the eye patches, but manages to teach us all a great deal. I learned a lot. -- Seth Godin, author of The Dip A Little Book That Teaches You When to Quit (and When to Stick)Through a tornado of hip-hop beats and remarkable stories, Matt Mason takes us on a riveting journey to the heart of innovation. In this explosive book, he shows us that companies face a stark choice Will you allow yourself to be gutted by a pirate or will you actually become one? -- Frans Johansson, author of The Medici Eeffect Breakthrough Insights at the Intersection of Ideas, Concepts, and CulturesMatt Mason free runs over a half century of global popular culture to describe the shape of our possible future. The Pirates Ddilemma is a series of leaps of imagination, and it always lands with style. -- Jeff Chang, author of Cant Stop Wont Stop A History of the Hip-Hop Ggeneration and editor of Total Chaos The Art and Aesthetics of Hip-HopThis entertaining survey introduces us [to] todays copyright scofflaws, who may be tomorrows bold entrepreneurs. 9 out of 10 stars. --WiredReading The Pirates Dilemma is like stepping into a parallel universe [that is] vast and deep...Mason nimbly guides us through decades of the underground youth scene [in a] tour [that] is diverting and written in a pleasing patter...Something more...than a business book [and] more satisfying -- more authentic, as he might put it -- than most books that rave about the Web 2.0. -James Pressley, NewsdayAn attractive argument...A theory thats pro-technology, pro-money and pro-youth all at once [and Mason] does a good job of proving it...For once, someone is telling young people that we have power, and that were not selfish and apathetic but demanding a more democratic strain of capitalism while still looking out for our enlightened self-interest. --Nona Willis Aronowitz, The New York ObserverWell-written, entertaining and highly original, Mason offers a fascinating view of the revolutionary forces shaping the world as we know it. --Publishers WeeklySmart and thought-provoking...Mason has crafted a fascinating primer on the intersection of piracy, youth culture, and business. --The PhoenixMason, a writer for uber-hip magazine-cum-branding-effort VICE, offers up an entertaining thesis...For the executives nightstand. --U.S. News and World ReportWacky and intriguing stories. --Fast Company, Smart Books 2008
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