Author: Robin Landa File Type: pdf This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.ReviewIn my opinion, the most challenging aspect of teaching a graphic design course, particularly an introductory course, is a students understanding of the visual. Ms. Landas text tackles this difficult task handily by offering straightforward solutions for building sound design fundamentals, and for thinking conceptually about those devices in our culture - human attitudes and visual identifiers - that marry an audience with the visual. Richard Rex Thomas, St. Johns UniversityThe most difficult aspect of teaching my graphic design course is to get students to see visual imagery as opposed to consume the visual cultural images. Many times students are not looking beyond the name or the produce to see effective communication and design. The design is almost transparent to them. When it is transparent then it is effective. This book brings the reader through all aspects of visual communication and breaks down that transparent element so the reader can understand the essential contents of a communicative piece. Paula DiMarco, California State - NorthridgeI try and find texts that match the pedagogy of my classes as well as books that I would have wanted to readstudykeep when I was in school. I would have kept this book for reference, inspiration, and portfoliojob search information. Eric Chimenti, Chapman University About the AuthorRobin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the great teachers of our time. Most recently, Landa was a finalist in the WALL STREET JOURNALs Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (WadsworthCengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (WadsworthCengage).

Author: 2013 Lewis Porter[ED] etal File Type: pdf

Author: Kasper Lippert-Rasmussen File Type: pdf Over the last twenty years, many political philosophers have rejected the idea that justice is fundamentally about distribution. Rather, justice is about social relations, and the so-called distributive paradigm should be replaced by a new relational paradigm. Kasper Lippert-Rasmussen seeks to describe, refine, and assess these thoughts and to propose a comprehensive form of egalitarianism which includes central elements from both relational and distributive paradigms. He shows why many of the challenges that luck egalitarianism faces reappear, once we try to specify relational egalitarianism more fully. His discussion advances understanding of the nature of the relational ideal, and introduces new conceptual tools for understanding it and for exploring the important question of why it is desirable in the first place to relate as equals. Even severe critics of the distributive understanding of justice will find that this book casts important new light on the ideal to which they subscribe. **Book Description Many contemporary political philosophers reject the so-called distributive paradigm of justice, and believe that it should be replaced with the view that, fundamentally, justice is about social relations. This book refines and assesses this view. It proposes a novel and unique form of egalitarianism, which includes elements from both paradigms. About the Author Kasper Lippert-Rasmussen is Professor of Political Theory at Aarhus Universitet, Denmark, and Professor II in Philosophy at the University of Troms. His books include Born Free and Equal? (2013) and Luck Egalitarianism (2015).

Author: Elizabeth Spillius File Type: pdf In this book Elizabeth Spillius and Edna OShaughnessy explore the development of the concept of projective identification, which had important antecedents in the work of Freud and others, but was given a specific name and definition by Melanie Klein. They describe Kleins published and unpublished views on the topic, and then consider the way the concept has been variously described, evolved, accepted, rejected and modified by analysts of different schools of thought and in various locations Britain, Western Europe, North America and Latin America.The authors believe that this unusually widespread interest in a particular concept and its varied fate has occurred not only because of beliefs about its clinical usefulness in the psychoanalytic setting but also because projective identification is a universal aspect of human interaction and communication. Projective Identification The Fate of a Concept will appeal to any psychoanalyst or psychotherapist who uses the ideas of transference and counter-transference, as well as to academics wanting further insight into the evolution of this concept as it moves between different cultures and countries. **