Where do you look for marketing intel? How far afield are you willing to go? Here's a way to cut through that whole arcane process. It might not take any less time, but it always works. The craziest thing about this is that you've had the answers in your hip pocket the whole time. What you haven't had is the eyes to see them. Strangely, this is the way far too many brilliant service providers go through life. They confidently express themselves in their work, then suddenly abandon what they know as soon as a professional marketer tells them "the rules". Understandable, I guess. Who wants to go against the rules? My stars and garters. Luckily for my clients, they tend not to follow many rules; even mine! ... https://www.youtube.com/watch?v=iPuHZjAUe2I

The theory that you can't have too much light for green screen has been blown to pieces. That's good news, but it takes a different kind of technology to make it work. I introduced it here: https://youtu.be/4w34iBA7XA0 It's available now, and this video is about how to cut your lighting and space cost. But in doing so, it ups your quality rather dramatically. To make the most out of this revolution in green screen, you may want to get your free copy of The Ultimate Small Room Green Screen Guide, freshly updated and revised for 2024. Pick that up inside this free course on all things green screen: https://visibleauthority.com/greenscreen-jumpstart-invitation/ ... https://www.youtube.com/watch?v=1kd_95nU3L4

Good news! Color Correction for simple on-camera videos is no longer a Black Art...just Mid-Gray. It may come as a surprise to some, but video cameras are not nearly as perceptive as your eyes. That means if the white balance isn't perfect, your face won't look quite human. The art of fixing all that is called Color Correction, and for years it struck fear into my heart because I had not one idea of how to go about it. I felt like it would be a major operation. Well, today I'd like to share a simple outpatient procedure that will make all your videos look more human. From now on I'm going to call this Color Restoration, because your face doesn't need correction. It just needs more accurate interpretation. *************************** To add the art of green screen to your video repertoire, here's my free course. But it's worth much more: https://visibleauthority.com/greenscreen-jumpstart-invitation/ For specific color and exposure percentages based on gender and ethnicity, here’s the Larry Jordan article: https://larryjordan.com/articles/color-correction-make-people-look-normal/ ***Affiliate links*** For a free 2-week trial of Cinema Grade https://transactions.sendowl.com/stores/16221/263259 If you’re on the Mac and want to try Hawaiki Keyer https://www.toolfarm.com/store/cart/referral/referrer/GSPRO/url/hawaiki_keyer/target/buy ******************* On a PC and need better keying software? Download the free version of HitFilm: https://fxhome.com/product/hitfilm ... https://www.youtube.com/watch?v=RuCs4-ru8B8

http://visibleauthority.com 00:11 Steve Describes The Relationship Between Sounding Good and Looking Good 01:06 The Role Of Sound In Web Videos 01:32 Three Tests For The Best Sound 03:04 Which Mic-Picture Relationship Sounds More Like Real Life? 03:31 Steve Invites You To Post A Response Video 03:48 Click The Link Below The Video For Your Copy Of "The Video Star" You might think that wanting to get good audio for video would be self-evident, like the curvature of the earth. But maybe there's more to the issue. Let's talk about it. Please watch this video and tell everyone what you think by posting a response video or making a comment. ... https://www.youtube.com/watch?v=CAZCUaZGDS0