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How To Increase Sales Volume | Strategy & Tips on How To Increase Sales Volume
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Increasing sales and revenues are related but different goals, and each needs its own strategy. Although the tactics for each might be different, they should complement each other. Understanding how sales and revenue are related and how to balance your need to increase both helps you market efficiently and optimize your profits.
There are 3 main strategies and tips I share on how to increase sales volume with marketing basics.
1. Develop more things to sell. This will increase your sales volume to existing clients, as well as develop new sales markets for additional clients.
2. Have more people selling your products and services. This can be done by adding sales personnel, or by adding partners in selling for you. This is called "partnership marketing" or co-branding.
3. Ask more people for money, more often. You can increase your sales volume by asking for more business, more often, from more people.
In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources.
So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur.
Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.
Subscribe to my YouTube channel
...
https://www.youtube.com/watch?v=aDK8qBR8H7s
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Increasing sales and revenues are related but different goals, and each needs its own strategy. Although the tactics for each might be different, they should complement each other. Understanding how sales and revenue are related and how to balance your need to increase both helps you market efficiently and optimize your profits.
There are 3 main strategies and tips I share on how to increase sales volume with marketing basics.
1. Develop more things to sell. This will increase your sales volume to existing clients, as well as develop new sales markets for additional clients.
2. Have more people selling your products and services. This can be done by adding sales personnel, or by adding partners in selling for you. This is called "partnership marketing" or co-branding.
3. Ask more people for money, more often. You can increase your sales volume by asking for more business, more often, from more people.
In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources.
So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur.
Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.
Subscribe to my YouTube channel
...
https://www.youtube.com/watch?v=aDK8qBR8H7s
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My personal branding tips are based on my own experience and results. While I cannot state that I am the foremost expert in the field, I am nonetheless someone who is accessible and one who has successfully built his personal brand from the ground up.
What Is Your Brand?
Branding is a term that is thrown around so loosely. Most think it means a logo that is plastered all over our marketing materials. The definition that I created for the word Brand is, “Your Distinctive, Indispensable Attributes and Value.”
1. Clearly define your target audience. To position yourself as a ______________, you need to understand what people will find incredibly valuable.
2. Clearly define you are, accentuating the benefits that you offer. People are really not interested in who you are or what you do, but what benefits you can deliver to them.
3. Show how you accomplish what value you bring to the table. You must validate your brand with content, such as a video, FAQs, case studies, eBooks, etc. on how you go about accomplishing what you promise. Educate them.
4. Validate your value with successes and positive reviews. No one will believe you fully until you can present third party validation. Even new start-ups can find trusted friends and past clients with your last job that can validate your work ethic, professionalism and commitment to your craft and purpose.
5. Deliver the goods. You must bring exceptional service to those that begin to use your product or service. This will breed more positive reviews, increased word-of-mouth and your best referrals.
6. Keep communicating, keep publishing content. This is where you will establish your real brand value. Your persistence in communicating and publishing content via your blog, webinars, live workshops and other venues, will prove that you are unstoppable and relevant. Nothing sells like success and persistence.
7. Become a student. Listen to smarter people. You’re never going to get it 100% right in the beginning. Humility allows you to listen and learn from others. You will never be the smartest guy in your industry. And even if you are, listen and learn to others. This is one of the best personal branding tips of them all.
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Building Your Brand on YouTube
One billion hours of video.
That’s how much content is viewed each and every day on YouTube!
That translates to 46,000 years of content annually.
Another amazing thing about YouTube is the amount of time users spend on it.
Believe it or not, the average YouTube session is 40 minutes.
That dwarfs the amount of time people spend on Instagram and Twitter.
Analyze the marketplace. Start by writing out a list of brands (people or products) with similar audiences. Study their content. How do they engage with their fans? What types of formats do they use? What seems to be working? What doesn’t?
Identify specific key words for your content and develop a visual strategy to match. The best brands have a distinctive visual style. With video, you’ll likely want a distinctive musical style and editing style as well. Sometimes this takes time and trial and error to figure out.
Develop a system for creating consistent, frequent content. As a former full time YouTuber, this is actually the most crucial part. Unfortunately, the algorithm is weighted toward consistency and frequency. Taking time off is difficult. It’s a grind. You need to have a system in place to keep up with the content demands.
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McGregor Mayweather Money Made in Las Vegas
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This evening's clash of the titans between Conor McGregor and Floyd Mayweather has faced a lot of controversy over its merit, sporting integrity and point. But one thing is not up for debate: this fight is going to make everyone involved an enormous amount of money.
Floyd Mayweather has been so happy to flash and splash the cash down the years that 'Money' is his non-literal middle name. His habit of posting pictures of himself on Instagram surrounded by wads of cash will likely continue after this fight, perhaps with even large piles of notes.
Mayweather's fight with Manny Pacquiao in May 2015 broke all sorts of pay-per-view records, leading to more than 4.5million purchases at an average cost of $99. TV revenue on its own is estimated to have broken $400million (£309million) for the bout.
Mayweather apparently walked away from his evening's work with at least $180million.
How much will he take home from Mayweather-McGregor? Will it break records, and what can each fighter earn?
What is the estimated fight purse?
The figure depends on a number of different variables, including pay-per-view sales, pricing structure in the UK, ticket sales and more.
Nevada State Athletic Commission confirmed on Friday night that the minimum each fighter will earn is $100million for Floyd Mayweather and $30million for Conor McGregor.
However, if PPV revenue stays in line with the Mayweather-Pacquiao bout, the fight purse is likely to be worth some $300million, with total revenues at $700million (£543.5million).
What is the fight expected to make in pay-per-view revenues?
It depends on how many people pay $100 for the US broadcasters' PPV. If they do, then $400million and more is not out of the question, especially if Conor McGregor's trash talking ramps up. Additionally, the potential audience could be even wider still with McGregor attracting a huge following.
A TV deal with a UK broadcaster has not yet been struck, with negotiations ongoing.
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What is a Virtual CMO? - http://virtualcmo.expert/
This episode’s Topic: Leadership Coaching Principles with Steve Sims
https://www.stevedsims.com/
Forbes and Entrepreneur Magazine has called Steve “The Real Life Wizard of Oz”.
Steve’s focus is to get you uncomfortable, pull out the “Whys” and, “Oh, I could never do that” and save you years, scars and money by getting you where you should be versus where you are not heading.
Steve Sims (born 1966) is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare, when he was 16 years old.
Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months. Eventually, Sims transferred to Hong Kong where he was fired in 5 days. After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish. Sims has arranged many adventures for clients including:
Private Dinner for 6 at the Feet of Michelangelo's David
Dinners in Italy while being Serenaded by Andrea Bocelli
Underwater Tours of the Titanic
Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk. In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen". Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes. Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.
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In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.
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How can a Virtual CMO help to drive growth? - http://virtualcmo.expert/
1. Adopt the 10x mindset. The single most important step is to have the clear intention of generating exponential growth in your company. Dan calls this the “10X mindset.” It means seeking and being open to every opportunity that can help you grow by 10x, and avoiding those things that don’t contribute to that growth. Without this 10x mindset to guide and motivate you, none of the other tools or tactics will matter.
I can tell you from my experience that the shift from a slower growth mindset — say, 2x, or trying to double your success — to 10x is both liberating and energizing. That’s because in 2x growth mode, says Dan, you essentially get stuck in the immediate past and try to improve incrementally without really changing anything. In contrast, a 10x mindset focuses your thinking squarely on what your ideal future looks like, and how you can best pull your present situation toward that ideal vision. With a 10x mindset, you begin to examine everything in your entrepreneurial life — your clients, customers, support team, technology, even your lifestyle — and question which parts of the past should coming along on the journey forward, and which need to be jettisoned.
2. Turn mindset into action. Of course, the right intentions will only get you so far. You also must act. Every 90 days, identify three things around you (or three actions you are taking) that are blocking your progress toward 10x growth — and get rid of them. Likewise, look to add three things or take three actions that will help fuel your exponential growth goals. By regularly cutting out those activities that sap your energy and adding to those things that boost your energy, you will make tremendous progress consistently. Soon you’ll find yourself operating at a 10x level of performance and results in many areas of your life.
3. Take full advantage of technology. Technology is the rocket fuel that’s helping more entrepreneurs generate 10x growth than ever. In the past — meaning the pre-personal computer/software application/Internet days many of us came up in — most business owners thought only in terms of incremental growth because it was so much harder to reach their audience. Modest growth was all the world seemed to allow. But thanks to Moore’s Law and the power of the microchip, we now have technologies such as webinars and podcasts to reach huge numbers of people easily and cost effectively. These tools allow entrepreneurs to get massively bigger results with very low investments.
If you think you’re too old to make these and other technologies work for you, think again. It’s actually the most seasoned
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The Art of Selling Your Business with Author, John Warrillow
It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly.
The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.
Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.
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Buy my book today! http://bit.ly/bestbrandingbook
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Content Creation Strategy: YouTube, Social Media & More
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize.
If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.
A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. While the figure is great news for content marketers, what you must realize is you can’t push any content to the target audience and expect it to deliver returns in the form of brand loyalty, reputation building, lead generation and brand awareness.
What works, is EPIC content. I am pretty sure you must have heard of the phrase EPIC content before. Saying this is the sort of content that strengthens content marketing is an understatement. It does much more than just shore up your campaign; it essentially reinforces your brand image.
Characteristics of Epic Content:
* It earns a lot of shares.
* It offers actionable information.
* It is exhaustive.
* It has a long shelf life.
* It delivers sustainable results for the long term.
* It differentiates the brand as a thought leader in the niche.
* It develops trust and credibility for your business.
Still need some convincing on the importance of epic content marketing. Here are some content marketing facts and figures from Visual.ly to highlight the role of content on a social web.
* $135 billion was spent on digital marketing content in 2014
* 78% of CMO’s think custom content is the future of marketing
* 65% of your audience are “visual learners”
ontent marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
What is content marketing?
To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.
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Top Content Marketing Tips & Tactics for Small Business
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Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.
One of the best marketing strategies for small businesses is content marketing, due to its approachability and affordability, but creating a content marketing strategy can still be an intensive and intimidating process. If you’re new to the content marketing world and you want to launch a content strategy for your business, I’ve reduced the process.
One key to a successful content marketing strategy is consistency. Publish fresh content regularly to create multiple opportunities for your target market to see your company’s name. This is one of many ways to stand out from your competition, plus repetition makes your brand more familiar. Stay in the forefront of consumer’s minds so the next time they want or need the products or services you offer, they support you.
Create a steady flow of new information on various topics to open doors and drive traffic to your website. You want to bring people in through search, traditional media, social media, and more. Marketing tactics such as pay-per-click advertising and digital banner ads don’t work as well if there is no content to promote. These vehicles need something to discuss and a place to link to. Publish relevant and current content so people have a reason to click and to encourage repeat visitors. These types of content also boost search engine ranking and increase the chances that potential customers will find your small business before they find your competition.
Content marketing is one of the most low-cost and effective ways you can drive traffic and build awareness for your small business. Work to create content that attracts, acquires and engages your target audience. It may take some time to see the results, but don’t give up. Stick with your content marketing strategy and continue to refine it and it will lead your small business to great success.
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