Ken Schmidt of The X Bands stops in to tell his story. Ken is a Veteran and creator of The X Bands. The X Bands began because Ken was a stay at home parent searching for a way to exercise on a regular basis. Thanks to our main sponsors: https://www.pulsar-nv.com/glo/​​​ https://www.gallowtech.com​​ https://rhinosafe.com​​​ https://www.galcogunleather.com/​​​ https://blackwaterammunition.com​​​ https://ritonoptics.com​​ www.JohnBartoloShow.com Visit our Friends: Kenzies Optics www.KenziesOptics.com Visit Microtech Knives https://microtechknives.com/​​​ John Bartolo interviews Ken Schmidt Summary John interviews Ken Schmidt the CEO of X Bands. They talk about Ken’s military life and how he came up with the idea of starting the X Bands business. Ken reminisces about his travels in the military and the life lessons he learnt from the military. Ken talks about having a sustainable business model and the hard work that goes into it. John and Ken talk about the boom in fitness during these Covid times. They discuss the role of social media in advertising. John appreciates Ken’s involvement in the veteran community and the quiet and silent way that he helps them. John thanks you for listening, and encourages you to share with your network. John requests you to leave a review in any of the platforms where the podcasts are available. Time Stamps 1:13—John starts the show by thanking the sponsors 1:50—John welcomes Ken Schmidt, the creator, founder, president, the CEO of X Bands. 2:27—Ken talks about how he started his career in the navy at the age of 18. He travelled all around the world for 12 years in the military. Since he was also the fitness trainer for the command, he found it difficult to pack dumbbells, kettlebells and other fitness training equipment while travelling. Hence, he started using bands with various types of attachments that could be used to exercise effectively. That’s when the business idea dawned on him. 8:45—Ken talks about being in the veteran community and the valuable lessons he has learnt from the military. About not ever giving up, not stopping until the work is done, to keep going no matter what the difficulties and to keep pushing forward consistently. 10:11—John asks Ken about the sacrifices he had to make to achieve a sustainable business model. Ken talks about how he works all day and night regularly. He didn’t have the time or the energy to hang out with friends in a bar or socialize in any way. His friends are his fellow business owners now. They are all helping each other improve their businesses by sharing information about what works best for the business. 17:13—Ken and John talk about the role of social media and influencers in advertising. 30:01—Jo ... https://www.youtube.com/watch?v=KUiRjou7LvE

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