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3a70772e86fe67f3919449e24a18c84761996369

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11 Nov 2020 23:39:22 UTC
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Taken for a Ride: Cars, Crisis, and a Company Once Called
Author: Bill Vlasic
File Type: epub
In May 1998, a stunning $36 billion merger was announced by Chrysler and Daimler Benz. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. This gripping narrative goes behind the scenes to reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for Chrysler sparked secret talks between Chrysler and Daimler on a massive joint venture. The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. Photos.**
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English
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