Author: Noah Horowitz File Type: epub Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where its headed. In a new postscript, Horowitz reflects on the evolution of the trade since the books original release in 2011, shining light on the markets continued ascent as well as its most urgent challenges. **htmlReview Art of the Deal is a crucial book on art and finance.--Blake Gopnik, *Daily Beast* [T]he precision and lucidity with which Mr. Horowitz describes the commercialization of art should garner appeal for his book across a broad swath of market participants. For the rest of us, it is an enjoyable glimpse into the opaque corners of the art community.--Benjamin R. Mandel, *Journal of Cultural Economics* Horowitz has provided readers with a very thorough and wide-ranging analysis of the contemporary art market that brings an unprecedented complexity to this discussion. His synthesis of the literature on the topic is sophisticated yet lucid and the book is exceptionally well researched, supported by countless citations.--John Zarobell, *Tabula Quarterly* I thoroughly enjoyed this critical account of the global contemporary art economy Noah Horowitz has a real understanding of the inner workings of the market. The fact that he chose to focus on video and experiential art renders his account unique and gives even the seasoned reader interesting insights.--Thaddaeus Ropac, *Art Newspaper* One welcome aspect of the book is that its avoids to a degree but not entirely the usual cast and plot lines because of its focus on the relative undermined areas on immaterial art genres in the first two essays. The books discussion of video and experiential art is interesting. The discussion of the minutiae of this world of performances, installations, action and social interaction and their ancillary elements, content ownership and the rise of the collectors box will add greatly to the readers ability to appear learned on a suitable social occasion.--Satyajit Das, *naked capitalism* From the Back Cover In recent decades, the world of contemporary art has developed into a global business. To fully grasp how this has changed the art world and our relationship to art, we need a thorough analysis of the financial forces involved. The best place to start is this groundbreaking study by Noah Horowitz, which, leaving the common chitchat about art and money to others, takes the discussion to a more fundamental level.--Daniel Birnbaum, director, Moderna Museet, Stockholm, and curator of the 2009 Venice Biennale Calmly, trenchantly, Horowitz examines the intricate relationship between the contemporary art market and the value of its objects. This book will prove indispensable to anyone who wants to know how the art market works and what tomorrows art economy might look like.--Alexander Alberro, Barnard College, Columbia University Art of the Deal is cogently argued, thoroughly researched, and richly documented. It is also, to my knowledge, highly original, and not only in its subject matter--giving a textured financial analysis of contemporary art, in all its market manifestations--but in the rigor of its financial analysis. I dont know of another book like it in the field.--James Cuno, president and director, Art Institute of Chicago This book is extremely stimulating and thoroughly enjoyable. Horowitz brings deep insight to his analysis, and he weaves in beautiful historical examples. His discussion of front- and backroom business by dealers, loss leaders, and profit makers is telling. Think about the art world using his concepts. Your views will change.--Richard J. Zeckhauser, Frank P. Ramsey Professor of Political Economy, John F. Kennedy School of Government, Harvard Universityhtml

Author: David Sussman File Type: pdf From the Back CoverWhether you are new to web development or switching to ASP.NET from another web language, you can use Visual Web Developer to build amazing web sites using drop-and-drag techniques and a wide range of developer-friendly tools and controls. Written by two of the worlds best known ASP.NET authors, this book shows you how to create powerful and interactive web applications that are also easy and inexpensive to create using the Visual Web Developer 2005 Express Edition software included on the books CD-ROM.The authors use a step-by-step tutorial to focus on getting your site up and working quickly, without wasting time discussing code or theory. They use a simple, real-world example to show you how to build high quality and reliable web sites. This experience provides a convenient stepping-stone as you go on to build even more complex sites in the future.What you will lean from this bookullHow to install Visual Web DeveloperllTips onimplementing the databasellDesign tips for building dependable and accessible sitesllHow to display and edit datallWays to publish your finished sitellHow to build a shopping cartlulWho this book is forThis book is for anyone new to web programming or those moving from other web technologies such as ASP or PHP. This book will also be helpful for Windows developers who have never built web sites.This Wrox Stater Kit gives you a CD-ROM including Microsoft Visual Web Developer 2005 Express Edition, SQL Server 2005 Express Edition, and the MSDN 2005 Express Edition library - all the tools you need to get started programming right away - as well as a book featuring structured tutorials that walk you through all the techniques you need to know. About the AuthorDavid Sussman is a hacker in the traditional sense of the word. Thats someone who likes playing with code and working out how things work, which is why he spends much of his life working with beta software. Luckily, this coincides with writing about new technologies, giving him an output for his poor English and grammar. He lives in a small village in the Oxfordshire countryside. Like many programmers everywhere, he has an expensive hi-fi, a big TV, and no life. You can contact Dave through his own company, ipona Limited davids@ipona.co.uk.Alex Homer is a computer geek and Web developer with a passion for ASP.NET. Although he has to spend some time doing real work (a bit of consultancy and training, and the occasional conference session), most of his days are absorbed in playing with the latest Microsoft Web technology and then writing about it. Living in the picturesque wilderness of the Derbyshire Dales in England, he is well away from the demands of the real worldwith only an Internet connection to maintain some distant representation of normality. But, hey, what else could you want from life? You can contact Alex through his own software company, Stonebroom Limited alex@stonebroom.com.