My farewell to Ireland in March 2016. I was in Dublin, Ireland for business and shot this around 6 am before my flight. ... https://www.youtube.com/watch?v=vi-9NedIsP4

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What is your Brand Content Strategy? our brand strategy informs your content strategy, and your content strategy helps execute your brand strategy. Ultimately, they both serve the same goal: to strengthen and grow your brand. Still, we know plenty of marketers are a little confused on the distinction, so let’s review: Brand Strategy: A brand strategy is the blueprint for how you build and grow your brand. It encapsulates and articulates who you are, why you exist, what you do, and how you communicate. It’s the foundation of your business. (For a deeper dive, here’s more on what it is, what it includes, and how to create one.) Content Strategy: A content strategy is a way to execute your brand strategy; a tool to communicate who your brand is and what you’re about—through content. (See our step-by-step guide to create and document your content strategy if you don’t have one yet.) Unfortunately, in many organizations, there is a disconnect between content strategy and brand strategy—assuming there’s a documented content strategy at all. (Only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report.) ​ How to Align Your Content Strategy with Your Brand To build a healthy brand, you need to work with intention. Everything from your values to your voice affects how you do business—and, most importantly, how you’re perceived. A misaligned content strategy not only dilutes but actually damages your brand. So how do you make sure your content strategy is anchored to your core brand strategy? Here are 6 ways to do it. 1) Use Brand Stories Your brand strategy should include messaging architecture that gives you a blueprint for how to communicate your brand identity. It’s how you talk about your products/services, your people, and your business, whether it’s on your site or in your Twitter bio. That messaging architecture should include your positioning, value prop, tagline, and supporting brand stories. ... https://www.youtube.com/watch?v=are47mZ5NE8

Creating The Business Event Your Audience Has Been Waiting For With Li Hayes Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”. Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives. The best speakers put the audience first. When Li founded Go Leeward speaker management, I\she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message. ... https://www.youtube.com/watch?v=6YyJZeiJXhw

The Greatest Transfer of Wealth Is Coming | From Baby Boomers to Millennials Learn more about becoming a Financial Advisor http://bit.ly/financialadvisorcareer Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ It’s the greatest migration of wealth ever to hit humanity: The unprecedented flood of money, four times the size of the US gross domestic product, that will be passed along to a younger generation over the next half-century. Fueled by rising asset prices worldwide and entrepreneurship, America’s multimillionaire and billionaire baby boomers have embarked on an unprecedented $59 trillion transfer of their fortunes, according to researchers. The cream of America’s 1 percent have already started spreading their money around like confetti to charities, foundations, trusts — and to their Gen X and millennial heirs. “The numbers are staggering,” said Robert Maquat, who covers the New York metro market as a senior wealth adviser at People’s United Bank. “We’ve seen productivity gains in America and rising asset prices contribute to this phenomenon. The stock market bottomed out in March 2009, and since then we’ve had a 200 percent appreciation in equities. Assets like commercial real estate have also gone up rather dramatically.” Maquat advises older Americans on how to transfer their fortunes tax efficiently. He sees the numbers growing. “As a matter of fact, two days ago I was in New York with one of our clients who has a foundation about 5 years old and with in excess of $100 million,” he said. “His kids are in their late 20s and 30s and they get a kind of windfall and responsibility and are able to do some good for society.” A new study by the Center on Wealth and Philanthropy (CWP) at Boston College estimates that nearly $60 trillion in US wealth will change hands over the next 55 years. And that excludes the nearly $20 trillion in charitable contributions by generous Americans. About $5.6 trillion of the nearly $60 trillion will be clawed back by Uncle Sam in estate taxes. The massive haul will be shifted from 93.6 million American estates through 2061 — the largest wealth transfer in American history. “No question that the run-up in stocks and appreciation in property has played a role. We see it all the time, clients planning their estates before passing it on to their family,” said Howard Klein, head of the trusts and estate practice group at Citrin Cooperman, who recently handled an estate valued at $80 million. “We try to help them achieve their goals.” The astonishing scale of the pending transfers has caught some analysts by surprise. After all, the financial crisis of 2007 and subsequent Great Recession crushed hou ... https://www.youtube.com/watch?v=9IfYZAUt9pM