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Why Keyword Research Is SO IMPORTANT In SEO (Do It RIGHT!) @TenTonOnline
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Support my work (thanks!):
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Transcription:

why keyword research is so important in seo

The worst way to begin your SEO efforts is to sit at your computer, or sit in a coffee shop, and start thinking and listing out all the keywords you'd like to target...and then working hard and creating content and pages to target what THINK people are searching for.

With this approach, you're guessing. You're shooting in the dark and guessing what you think your audience might be searching for. Instead of guessing, keyword research is all about finding out what EXACT words and phrases the people you seek to attract are ACTUALLY using when they're searching online.

Keyword research reduces and even eliminates risk. It removes the gamble. It eliminates guesswork. You can just start throwing your ideas against the wall and hope that something sticks, or you can be strategic and create content based on keywords you KNOW people are already using when they search.

So, you want to purposefully target keywords you KNOW your audience and customers are using when they search. After all, the people you seek to attract are already out there, searching with specific keywords and following search result links every day.

Your SEO strategy is about creating content that purposefully targets keywords they're using...with the hopes of ranking well for those keywords and therefore getting your content in front of them. So, no guessing. No theorizing. No shooting in the dark. It's very simple: You have a website and you want traffic.

People search on Google for answers to their problems. To make a connection between what you want (traffic) and what they want (a solution to their problem) you have to know what they're searching for. So, you HAVE to use the keywords that your prospects are using.

If you don't know what keywords your prospects are using, you can't connect with them and they can't find you. It's important to note too that pur
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