In consultative sales, so much happens below the surface that language almost gets in the way.
Here's how to use a very simple turn of phrase to spring-load curiosity about what you do...even if the first twenty results on Google seem to do that same thing.
Where do you look for marketing intel? How far afield are you willing to go?
Here's a way to cut through that whole arcane process. It might not take any less time, but it always works.
The craziest thing about this is that you've had the answers in your hip pocket the whole time. What you haven't had is the eyes to see them.
Strangely, this is the way far too many brilliant service providers go through life. They confidently express themselves in their work, then suddenly abandon what they know as soon as a professional marketer tells them "the rules". Understandable, I guess. Who wants to go against the rules? My stars and garters.
Luckily for my clients, they tend not to follow many rules; even mine!
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https://www.youtube.com/watch?v=iPuHZjAUe2I
Steven Shafarman, founder of FlexAware, talks about his experience at The Video Intensive led by Steven Washer
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https://www.youtube.com/watch?v=rvo3rsyC8W4
https://www.visibleauthority.com/home-video-studio-pt-2/
You can do web video marketing if you can make a video reliably and frequently. Of all the content marketing strategies, there isn't one that has more inherent power.
But you still have to do it. That's what this series is all about.
In the last video we looked at a number of factors that go into creating this on-demand home video studio. There's a cheat sheet for you to bring to this video so you can get more out of it:
https://www.visibleauthority.com/studio-set-up-pt-1/
And now we'll get down to the nitty-gritty. Just how are you going to do this video marketing hat trick?
Follow these simple steps and you'll not only get great results, you'll do so in a very small space.
Here's how it works...and don't forget to pick up your free Studio Resource Guide on the blog here:
https://www.visibleauthority.com/home-video-studio-pt-2/
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https://www.youtube.com/watch?v=ZmRmKxBE5dQ
http://thelvblog.net
What if there were one magic question that if you simply asked it out loud, would change everything? If you've struggled with "Not enough time" or not enough of well, anything, try this question. It can make all the difference.
http://www.youtube.com/watch?v=GBsWwP2FJ98
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https://www.youtube.com/watch?v=GBsWwP2FJ98
http://www.visibleauthority.com
Sometimes you can't use YouTube for your videos. Maybe there are privacy issues, perception issues or security issues, but that doesn't mean you don't want those videos to get as many views as possible.
The problem with many non-YouTube players is that they don't give you enough formats to play in enough places to make it worthwhile giving them your videos.
However, the videos you play in your own player can get far more views when your Amazon S3 bucket is correctly configured and loaded up with the right video formats.
This video will show you how to do all that in just minutes.
http://youtu.be/lEOttfZXJ04
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https://www.youtube.com/watch?v=lEOttfZXJ04
So the world has gone quite mad lately, both literally and figuratively.
It’s also happened on schedule, as it has for as long as there have been humans living in groups.
But right now this can present challenges in selling for many businesses. Results are tanking, or at least limping along. It doesn't have to be this way.
I think it's really helpful to know where we are now on the Zeitgeist Calendar. That way you'll know how to frame any marketing or sales presentation. It's really kind of spooky when you realize what's going on.
Oh, and I hope you enjoy the cameos by Captains Kirk and Pickard, Mr. Spock, the Borg and the Pacleds.
Who are the Pacleds, you ask? Yeah, I didn't know either. But they're hilarious. So just what does all this tomfoolery have to do with selling more with video?
You'll see :)
https://visibleauthority.com/how-to-sell-with-video-until-2043/
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https://www.youtube.com/watch?v=2IXBKpCfQo0
http://www.visibleauthority.com
Sure, video can help give you online authority. There's nothing quite like it. But if you don't know where your authority comes from, you're severely limiting what video can do for you.
In this first of several clues on discovering, amplifying and broadcasting your true authority, let's see what the ancient Mayans and their freakishly accurate calendar can show you about your own destiny.
Oh, and why you should never, ever shoot from below the chin. :))
https://youtu.be/mwH_sM-y7dM
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https://www.youtube.com/watch?v=mwH_sM-y7dM
There’s no denying the world is hurting like never before. Of course this all tends to get thrown into high relief at the holidays. So you couldn’t blame someone for wanting to call the whole thing off.
Especially those wondering about their businesses.
So I’ve got an antidote to share today.
The long-term side effects to this little red pill include happiness, peace, joy, gratitude and yes, business success.
How do I know this? I’ve been a student of it for several years now. And over time I began to notice how it shows up in the best movies.
Here are a couple of my favorites.
Merry Christmas!
For more information on the “how”, check out this book:
https://www.amazon.com/Presence-Process-Journey-Present-Awareness/dp/1897238460/
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https://www.youtube.com/watch?v=DTVERTA2IKU