Author: Arjun Chaudhuri File Type: pdf Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. **Review Arjun Chaudhuri offers a thorough review of the important role of emotions in his book entitled Emotion and Reason in Consumer Behavior. The text describes the complex interface between emotion, reason, and subsequent consumer behavior, including the relationship of emotion and reason with other important concepts like involvement, learning, perceived risk, and trust. The Chaudhuri text also offers a complete review of the theoretical underpinnings of emotion, as well as insights regarding measurement. As such, the text provides considerable guidance for academics teaching consumer behavior andor interested in research areas in which emotional effects are prevalent. -- Dr. Bill Bearden, Bank of America Chair In Marketing, Moore School of Business, University of South Carolina Based on his own extensive research backed by scholarly reviews of the relevant literature, my friend Arjun Chaudhuri has put together an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral, and even reptilian aspects of the human condition in the marketplace. All serious students and practitioners of marketing will find something of interest and relevance in this insightful books carefully-conceived empirically-grounded account of consumer behavior. -- Dr. Morris B. Holbrook, Dillard Professor of Marketing, Graduate School of Business, Columbia University In Addressing Emotion and Reason in Consumer Behavior, Arjun Chaudhuri hits the sweet spot balancing theoretical and practical research. It serves the needs of the academic by synthesizing various theories into a coherent body. Equally, or perhaps more importantly, it provokes the practitioner to a deeper understanding of the processes involved in consumer marketing. Marketers need to read this book. -- Philip Herr, Senior Vice President, Client Services, Millward Brown Emotion is the new frontier for consumer research. The consumers heart plays as important a role as the consumers head in making decisions in the market place, but until recently the focus among academic researchers and marketing practitioners has been to focus on the head. Professor Chaudhuris book is a welcome contribution to understanding the consumers heart. The book is concise and well written. It will be useful to researchers and practitioners. -- Dr. David Stewart, Robert E. Brooker Professor of Marketing, the Marshall School of Business, University of Southern California Book Description A trail-blazing application of systematic emotion theory and measurement techniques
Author: Henry Miller
File Type: epub
In this unique work, Henry Miller gives an utterly candid and self-revealing account of the reading he did during his formative years.Some writers attempt to conceal the literary influences which have shaped their thinkingbut not Henry Miller. In The Books in My Life he shares the thrills of discovery that many kinds of books have brought to a keenly curious and questioning mind. Some of Millers favorite writers are the giants whom most of us revereauthors such as Dostoeyvsky, Boccaccio, Walt Whitman, James Joyce, Thomas Mann, Lao-Tse. To them he brings fresh and penetrating insights. But many are lesser-known figures Krishnamurti, the prophet-sage the French contemporaries Blaise Cendrars and Jean Giono Richard Jeffries, who wrote The Story of My Heart the Welshman John Cowper Powys and scores of others.The Books in My Life contains some fine autobiographical chapters, too. Miller describes his boyhood in Brooklyn, when he devoured the historical stories of G. A. Henty and the romances of Rider Haggard. He tells of the men and women whom he regards as living books Lou Jacobs, W. E. B. DuBois, Elizabeth Gurley Flynn, and others. He offers his reminiscences of the New York Theatre in the early 1900sincluding plays such as Alias Jimmy Valentine and Nellie, the Beautiful Cloak Model. And finally, in Millers best vein of humor, he provides a satiric chapter on bathroom reading. In an appendix, Miller lists the hundred books that have influenced him most.**About the Author Henry Miller (18911980) was one of the most controversial American novelists during his lifetime. His book, The Tropic of Cancer, was banned in the some U.S. states before being overruled by the Supreme Court. New Directions publishes several of his books.
Author: Ahmad Faris Al-Shidyaq
File Type: pdf
**Leg over Legrecounts the life, from birth to middle age, of the Fariyaq, alter ego of Ahmad Faris al-Shidyaq, a pivotal figure in the intellectual and literary history of the modern Arab world. The always edifying and often hilarious adventures of the Fariyaq, as he moves from his native Lebanon to Egypt, Malta, Tunis, England and France, provide the author with grist for wide-ranging discussions of the intellectual and social issues of his time, including the ignorance and corruption of the Lebanese religious and secular establishments, freedom of conscience, womens rights, sexual relationships between men and women, the manners and customs of Europeans and Middle Easterners, and the differences between contemporary European and Arabic literatures. Al-Shidyaq also celebrates the genius and beauty of the classical Arabic language.Akin to Sterne and Rabelais in his satirical outlook and technical inventiveness, al-Shidyaq produced inLeg Over Lega work that is unique and unclassifiable. It was initially widely condemned for its attacks on authority, its religious skepticism, and its obscenity, and later editions were often abridged. This is the first English translation of the work and reproduces the original Arabic text, published under the authors supervision in 1855.**
Author: Thomas L. Ilgen
File Type: pdf
The dynamics of transatlantic relations in the twenty-first century have been shaped by an American preference for the exercise of its considerable hard power capabilities while Europeans have preferred to draw upon the considerable soft power resources that have grown from their enviable internal processes of integration. These diverging power preferences have differential impacts on the management of Atlantic security, economic, and social and cultural relations.The contributors, long-time observers and analysts of the Atlantic partnership, debate how problematic security relations are likely to continue to be, discuss how successfully economic affairs will be managed, and examine the continuing frictions in domestic politics of social and cultural matters that should be manageable if both European and American leaders work actively and responsibly to encourage policy convergence.**
Author: Nic Cheeseman
File Type: pdf
African Affairs is the top journal in African Studies and has been for some time. This book draws together some of the most influential, important, and thought provoking articles published in its pages over the last decade. In doing so, it collates essential cutting-edge research on Africa and makes it easily available for students, teachers, and researchers alike. The African Affairs Reader is broken down into four sections that cover some of the biggest themes and questions facing the continent today, including the African State, the Political Economy of Development, Africas Relationship with the World, and Elections, Representation & Democracy. Within each section, articles deal with some of the most significant recent trends and events, such as the prospects for democratization in Ghana and Nigeria, the factors underpinning Rwandas economic success, the rise of political corruption in South Africa, the spread of the drugs trade, the struggle against gender based violence, and the growing influence of China. Each section is introduced by a new purpose-written essay by the journals editors that explains the evolution of the wider debate, highlights key contributions, and suggests new ways in which the discussion can be taken forward. Taken together, the essays and articles included in the volume provide both a coherent introduction to the study of Africa and a compelling commentary on the current state of play on the continent. **
Author: Nelson Butters
File Type: pdf
Alcoholic Korsakoffs Syndrome An Information-Processing Approach To Amnesia presents an overview of one of the theories of amnesia, namely, the extent to which it represents an information-processing deficit. The book discusses the clinical symptoms, neuropathology, and etiology of the alcoholic Korsakoffs syndrome the influence of the original memory model on the research in amnesia and the functional differences among long-term memory, short-term memory, and sensory memory. The text also describes encoding deficits the depth of encoding and visuoperceptive deficits as well as alternative theories of amnesia. Sensory capacities and the memory and cognitive disorders of chronic alcoholics are also considered. The book further reviews the differences among various amnesic and dementing populations. Neurologist, neuropsychologists, and students taking related courses will find the book invaluable.
Author: Scott Timberg
File Type: pdf
Change is no stranger to us in the twenty-first century.We must constantly adjust to an evolving world, to transformation and innovation. But for many thousands of creative artists, a torrent of recent changes has made it all but impossible to earn a living. A persistent economic recession, social shifts, and technological change have combined to put our artistsfrom graphic designers to indie-rock musicians, from architects to booksellersout of work. This important book looks deeply and broadly into the roots of the crisis of the creative class in America and tells us why it matters.Scott Timberg considers the human cost as well as the unintended consequences of shuttered record stores, decimated newspapers, music piracy, and a general attitude of indifference. He identifies social tensions and contradictionsmost concerning the artists place in societythat have plunged the creative class into a fight for survival. Timberg shows how Americas now-collapsing middlebrow culturea culture once derided by intellectuals like Dwight Macdonaldappears, from todays vantage point, to have been at least a Silver Age. Timbergs reporting is essential reading for anyone who works in the world of culture, knows someone who does, or cares about the work creative artists produce.**
Author: Tim Mackintosh-Smith
File Type: epub
A riveting, comprehensive history of the Arab peoples and tribes that explores the role of language as a cultural touchstone This kaleidoscopic book covers almost 3,000 years of Arab history and shines a light on the footloose Arab peoples and tribes who conquered lands and disseminated their language and culture over vast distances. Tracing this process to the origins of the Arabic language, rather than the advent of Islam, Tim Mackintosh-Smith begins his narrative more than a thousand years before Muhammad and focuses on how Arabic, both spoken and written, has functioned as a vital source of shared cultural identity over the millennia. Mackintosh-Smith reveals how linguistic developmentsfrom pre-Islamic poetry to the growth of script, Muhammads use of writing, and the later problems of printing Arabichave helped and hindered the progress of Arab history, and investigates how, even in todays politically fractured postArab Spring environment, Arabic itself is still a source of unity and disunity.ReviewSuperb. What really distinguishes this book from others is the sheer number of its insights into Arab history, all of which are tantalizing.-- Steven C. Caton, professor of contemporary Arab studies at Harvard University Arabs is a refined and pleasing tour through the history of a remarkable people, civilization, and language.-- Jonathan A. C. Brown, Alwaleed bin Talal Chair of Islamic Civilization at Georgetown University Quite brilliant...I am full of admiration for this inspiring book, with its quite original and timely view of Arab historical identity.-- Philip Kennedy, author of Recognition in the Arabic Narrative Tradition Strips away centuries of erroneous myth-making...Anyone hoping to understand, let alone write about the Middle East, will need to read and inhale this profound, witty, and scholarly achievement.-- Barnaby Rogerson, author of The Last Crusaders About the Author Tim Mackintosh-Smith is an eminent Arabist, translator, and traveler whose previous publications include Travels with a Tangerine and Yemen. He has lived in the Arab world for thirty-five years and is a senior fellow of the Library of Arabic Literature.
Author: Aristotle
File Type: pdf
This addition to the Clarendon Aristotle series comprises a new translation of Aristotles Metaphysics Book [Theta], an introduction to the basic notions and problems around which the book is structured, and a detailed chapter-by-chapter critical commentary. Makins aim throughout is to present Aristotles text in as accessible a manner as possible, and to encourage and enable readers to engage critically with Aristotles arguments. Metaphysics Book [Theta] is an extended discussion of the distinction between the actual and the potential, a distinction which is important both for Aristotles own thought and for later philosophers. Aristotle starts by considering the relation between capacities and changes, and then expands his discussion to cover the notions of matter and substance, which are at the heart of his ontology. Among the topics covered in detail in the commentary are the distinctions between two-way and one-way capacities, and between rational and non-rational capacities arguments against reductive views of possibility and impossibility Aristotles treatment of capacity identity and his account of the exercise of capacities Aristotles answer to the question what is it to be potentially such and such? his defence of the idea that actuality is prior in various ways to potentiality and his brief comments on the evaluation of potentialities and actualities, the role of the actual-potential distinction in geometrical knowledge, and his treatment of truth and falsity.--BOOK JACKET.