This can help you optimize your website according to Google’s best practices and improve your visibility in search results. Crawling Crawling refers to the discovery of all the pages on the web. Google has little programs called GoogleBots which are also known as crawlers or spiders. Crawlers start off by discovering only a few web pages and then follow the links on those webpages to find new pages, and so on and so forth. This way they discover billions of webpages on the internet to add them to Google’s database. With a Robots.txt file in a website’s root directory, webmasters can give directives to crawlers about which parts of their site the crawlers should and shouldn't crawl or index. For webpages that don’t need to be crawled or indexed, like test pages, a Disallow directive can be used. You can learn more about Robots.txt here: https://www.linkbuildinghq.com/beginn... A Crawl Stats report in the Google Search Console shows how many pages of a website have been crawled in the last 90 days. The Coverage report shows if crawlers are encountering any errors while crawling a website. Crawlers have a Crawl Budget which refers to the average number of URLs Googlebot will crawl on a site before leaving. Therefore, it is important to optimize the Robots.txt file to ensure Google isn’t crawling unimportant or junk pages. With a sitemap, GoogleBots make sense of the site architecture and understand which pages the webmasters think are more important. Indexing While crawling is the discovery of pages, indexing handles the storing of the discovered pages in Google’s database or index. By typing in “site:yourdomain.com” in the search bar, you can know which pages of your website have currently been indexed. There can be a few reasons for webpages not being indexed which are discussed in this video. Some common Robots.txt instructions for indexing include: • A NoIndex tag which can be used to tell Google which pages to crawl but not index. • A NoArchive tag to remove pages with outdated pricing. This is useful for ecommerce sites. • An X-Robots-Tag to exclude specific folders or file types from being indexed. Ranking Ranking refers to showing webpages in a certain order based on a search query. Google uses hundreds of mini-algorithms, or ranking factors, to assess where and when to show pages in its search results. These mini-algorithms add up to form Google’s ranking algorithm which keeps updating to improve Google’s ability to show the most relevant and high on quality search results. Depending on the search intent, the searcher’s location, their search history, and other metrics, Google displays what it thinks are the most relevant results. Google’s ranking factors help the search engine in this process. There are over 200 ranking factors, but the most important ones include: • Content Relevance • Content Quality • Quality Backlinks • Mobile-Friendly Websites • Technical On-Page SEO Now that you have a solid grasp of how Google crawls, indexes, and ranks websites, Connect with me on social media : ► Subscribe: https://www.youtube.com/channel/UCUcThj4XuLbd6OyBWlxUiYQ ► Facebook: https://www.facebook.com/marketing.hacks.by.kishan/ ► Instagram: https://instagram.com/marketing_hacks_by_kishan ► LinkedIn : https://www.linkedin.com/in/kishan-kumar-delhi/ ► Youtube: https://www.youtube.com/channel/UCGEGT48PoKP8d-gkoELysMw --------------------------------------| Thanks |--------------------------- #MarketingHacksKishan Video Code : SEO02 Search Engine Working, How Search Engines Work, Crawling, Indexing, Ranking, google search engine working process, Crawlers, SEO Tutorial, search engine optimization, seo, How Search Engine Works?, Introduction to Search Engine, What is Indexing?, How Google Search Works?, Search Engine, Spiders, Web Crawlers, How Google Search Works ... https://www.youtube.com/watch?v=oyYowjBdS0w

In this video, you will learn about the what keyword actually and second question is what is the basic difference between keywords and queries. It is a very basic topic in SEO that you need to know. For quick summary A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements). Keywords should be developed and carefully selected before launching content online on web and mobile platforms. The query is the reason for a user being on the search engine. The keyword is a technical term that is used for digital marketing, while the query is the problem that a user wants to get solved with the help of search engines. * Watch Next : ** Introduction to Digital Marketing 2022 : https://www.youtube.com/watch?v=H6CzZrXlxLs&list=PLN0OryIAgHru5o-H-GpfO2GFvneh8ZaGe ** SEO For Beginners 2022 : https://www.youtube.com/watch?v=oyYowjBdS0w&list=PLN0OryIAgHruEeVEgJYGS_QMkg_JcpgkG #DigitalMarketing #SEO #SEOCourse Access of my tool : https://bit.ly/3MJ5Dza Job Form : https://forms.gle/xRHvo782FQeXvzug6 * About Channel : My Channel is all about actionable Approach to ???, ????????? ????????, ?????? ????? ????????? ??? ????????? ?????????. We also provide you ???? ????? which I make myself to make your blogging much easier and less complicated So if You are a Pro Marketer or want to be one consider Subscribing this channel to know more about how to do Search Engine Optimization and Increase Website Traffic. Connect with me on social media : ► Instagram: https://instagram.com/k_kishan.16 ► LinkedIn : https://www.linkedin.com/in/kishan-kumar-delhi/ Basic accessories for youtube beginners- Tripod : https://amzn.to/3JI7qlB Mic : https://amzn.to/3BzRWgH Green Screen : https://amzn.to/3v6CqI2 SmartPhone : https://amzn.to/3ttpESq ... https://www.youtube.com/watch?v=626pEyWzmxg